Questionnaire Analysis

and Audience

Identification

How old are you?

Due to the demographic of the people I asked, the majority of them were older. This was to gather a wider range of which age groups were interested in Hip Hop music. However, my target audience will remain lower as the younger the survey taker was, the more likely they were to buy a magazine. They were also more interested in the genre I will be exploring for this task.

What gender are you?There were significantly more females than males that carried out my survey. However, the level of interest when comparing the gender to the music genre choice was similar. Although there were more females who carried out the survey, both males and females enjoyed Hip Hop music there were more females than males in comparison but this is simply due to the amount of women who carried out this survey.

What type of music do you like?

Both R&B and Hip Hop music had the highest likeness in terms of this survey and the options given. This means that the data I collected from this questionnaire is valued and can be used when thinking about the things to include in my magazine. I also gave the option ‘other’ this gathered 32 responses of Pop music. R&B music was most popular amongst the 14-16 age bracket.

How do you listen to music?

Radio had the highest level of response. I believe this is due to the highest age bracket and the number of 35+ people that carried out the survey. I do not believe that this is because they are old but instead because younger people were most likely to listen to music on Youtube or Spotify. This means that I will make sure my magazine has a youtube channel and possibly a spotify playlist the fans of the magazine could follow.

How often do you buy music magazines?Many people do not buy magazines anymore. From the comments, I found that this is because the magazines people were interested in could also be viewed online- this meant that all of the information they wanted could be found online for free. This means that for my magazine I would need to make my magazine’s physical copy appealing and also have an online version available. This could generate a larger audience. The next most popular selection was the ‘monthly’ option, this is how regularly I will make my magazine.

Why do you read music magazines?

The most popular option for this question was to find out information about the cover artist. This means that the double page spread I will create is valued by the audience. However, this was one of the more even questions in terms of equality within the answers. A common answer in the ‘other’ section was for the posters. This means that I may include a ‘pull-out-poster’ depending on the age range of my magazine.

What would make you pick up a magazine?

Again, this question shows the significance of the main image and the interest in them. From this, I have decided not to use any secondary images on my cover. This is due to the importance of the celebrity endorsement. This was followed by the actual content of the magazine (the cover lines). The audience tended to judge that as an insight when contemplating whether to buy a magazine rather than the actual contents page.

How much would you be willing to pay for a music magazine?The average cost of a magazine that people are prepared to spend on a magazine is £1.00 to £2.99. This however would be more like the cost of a weekly magazine. The next highest selected was £3.00 to £4.99. As my magazine will be a monthly magazine I will use this price for it. This will also make the magazine more appealing, because this is a low price for a monthly magazine.

What do you expect to find in an 'R&B’ or ‘Hip-hop' orientated magazine?

What do you expect to find in an 'R&B’ or ‘Hip-hop' orientated magazine?These answers show what I can include on the contents and cover of the magazine to make sure that this is exactly what they expect to see. This also means that the magazine should be conventional in terms of the content. I will sustain this and make sure that it includes all of the features expected, the most common featuring on the cover page and the rest on the contents.

Would you subscribe to a magazine?

I will include a subscription option due to some people who would and

others who would think about subscribing to a magazine. This

means that the entire audience will have the option to subscribe even

if they do not wish to.