In what ways does your media product use, develop or challenge forms and conventions of real media products.

Question 1

Our poster used the conventions of a real media product. This was in the direction of UK hip-hop/grime, and in order for it to be marketed properly it needed to follow the similar conventions of existing hip-hop/grime posters, as they target a large target audience both in the UK and other countries.

Using the convention of looking directly into the camera because throughout research, it showed that the artist wanted to make a one-on-one connection with each individual buyer, but not show what they were all about straight away.

The folding of arms shows the power in which the artist holds within their music, showing their originality and the ownership and status that they have. Research showed that each individual artist in the hip-hop world always has the desire to convey there passion through there album cover, but also to keep some mystery for the audience to guess what they have now come out with, both in the UK and worldwide.

Conventions of Digipaks

Our digipak used and developed the conventions of real media products, as it helped us to think about how we wanted to market our artist and in what way.

After looking at various other digipaks we came to the conclusion that we wanted to relate it to many other similar album covers with the artist face being the main thing seen as he is an up coming artist this was the one route of him getting noticed. We used various shots of the artist face with the inspiration of other artist having different face shots on their album covers, as we wanted to portray him as who he really was. §