Question Three: What kind of media institution

might distribute your media product and why?

After researching various music magazine distributors, I found out that IPC Media and Bauer are the main magazine distribution companies.

Bauer produces popular music magazine such as: KERRANG, MOJO and Q

IPC Media produces popular music magazine such as: NME, UNCUT and Guitar and Bass

As IPC Media (NME) distribute magazines like the music magazine I have aimed to produce. Both these companies produce different genres of magazines and other media products such as film, games and music. IPC is a company my magazine would fit to because it manages magazines with creative content. In my opinion, this is very important for my magazine as its main aim of production is creativity.

As IPC produce for a much older audience where as mine is for a younger audience I thought in their company there would be a gap in the market. Also I came to the conclusion that as they sell well known music magazines this may mean their loyal customers will may branch onto a new and exclusive magazine ‘MOUTH’.

I also thought about the places where IPC media products are mostly sold and where would be best for my magazine. As I wanted into be sold at popular places for example WH Smith this is because majority of my target audience will shop their for supplies and would be an easier place for my readers to purchase MOUTH magazine. Also there are offers for students making it cheaper for them to purchase.