Q1- In what ways does your media product use,

develop or challenge forms and conventions of

real media products?

How my Digipak conforms

Top right: Hayley Williams of ParamoreTop left: Jenna McDougall of Tonight AliveBottom left: Chrissy Costanza of Against The Current

My album cover has adhered to the pop-punk genres, by featuring my artist wearing a beanie and a flannel. My artist is also featured wearing dark make-up, in particular cat eyeliner.Upon studying other front-women from pop-punk bands, I found that it would be beneficial to include such details in order to connote the genre further. Dark make-up is another stereotype that comes from the ‘emo’ culture, and therefore the audience will be familiar with this relating to the pop-punk genre. The beanie and flannel areBoth parts of the costume element ofmise-en-scene that I decided to incorporateAs again little things like this help to connoteThe genre further to the viewer.

How my homepage conforms

In terms of my website homepage, I have featured images from the same photo shoot as the one I featured within my digipak. This is a common convention used within the music business as a whole, as it advertises the album to anyone viewing the website. This also shows correlation between both the digipak and the website, making it easier for the audience to identify the band.

How my music video conforms

Upon studying various over music videos from the pop-punk genre, I found that featuring various shots on the instruments the band were playing was important, to emphasise the beat of the song for the audience. I therefore conformed to the conventions associated with my genre by doing so. This also helped connote my genre further to my audience, as this is something they would stereotypically expect from a pop-punk music video.

I also incorporated the element of featuring lots of close-ups on the lead singer. This is something commonly used within pop-punk music videos, as the audience can really sympathise with the lead singer and their emotions, thus giving them a deeper connection with both the song and the artist. In relation to star theory, they may choose to idolise the artist, because it appears as if they have nothing to hide through their direct mode of address.

I also incorporated ‘head banging’ which is another stereotype used within music videos of the pop-punk genre when the beat drops. This is again used to create an emotional relationship between the audience and the artist, as they are really feeling the song and expressing their emotions to you.

I also made references to other bands from similar genres through clothing choices. This is stereotypically done within the majority of music videos from the pop-punk genre and other hybrids of the rock genre itself. I decided to include this, as this illustrates to the audience that the artist is essentially ‘just like them’, and listens to the same bands that they enjoy listening to. It creates a virtual relationship between the artist and the audience, as they will feel like they can ‘relate’ to her as a person.

How my music video subverts

The pop-punk genre is still a very male populated ‘scene’, and therefore females are still usually represented as the ‘weak’ ones, despite the increase in female lead singers. I obviously chose to continue the use of a female lead singer, as I feel like it is more current with what’s going on today in regards to women’s rights and so forth.

Furthermore, I also subverted by making the woman the ‘powerful’ one in the relationship. Despite the sad tone of the song that helps the audience sympathise with her, she is the one that deletes his number and moves on.