Question and manage stakeholder expectations By Lis Pardi
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Transcript of Question and manage stakeholder expectations By Lis Pardi
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QUESTION AND MANAGE STAKEHOLDER EXPECTATIONSLIS PARDI
@LISPARDI
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Lis icon designed by Jay Bellew
HI. I’M LIS.
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Present designed by Lorenzo Fernandez from the thenounproject.com
THE BIRTHDAY PARTY DILEMMA
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Wireframe designed by Missy Kelley from the thenounproject.com
THE NEW PROJECT DILEMMA
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THE IMPORTANCE OF QUESTIONS
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CREDENTIALS ARE A TRAP
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Education designed by Berkay Sargın from the thenounproject.com
YOUR PROFESSIONAL OPINION DOESN’T COUNT (SORRY)
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WHY NOT YOU?
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Snail designed by aLf from the thenounproject.com
DON’T WANT TO SLOW THINGS DOWN
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Argument designed by Michael Thompson from the thenounproject.com
SCARY TO QUESTION AUTHORITY
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Rabbit designed by Samuel Fine from the thenounproject.com
SLOW STARTS = BETTER OUTCOMES
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BETTER OUTCOMES = HAPPY USERS
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QUESTION EVERYTHING
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Education designed by Pete Fecteau from the thenounproject.com
I WANT TO CREATE A NEW PAGE
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LET’S START A BLOG
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WE SHOULD ADD MORE MESSAGING
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WHY DO YOU WANT TO MAKE A CHANGE?
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This change is a customer
request.How many customers?
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We need this to keep up with competitors.
Are they a viable threat?
Is this useful to customers?
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This request is from the sales team
Will it help with a big contract?
Do we already have something
similar?
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I have an innovative
idea!Is there a
demand for this?
Is this a small change with big impact?
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GET TO THE HEART OF THE PROBLEM
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CHALLENGE ASSUMPTIONS
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Facebook designed by Hedie Assadi Joulaee from the thenounproject.com
FIND YOUR AUDIENCE
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UNCOVER MOTIVES
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Blog designed by Oriol Carbonell from the thenounproject.com
DON’T PICK THE FIRST SOLUTION, PICK THE ONE RIGHT FOR YOU
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IS THIS A SOLUTION LOOKING FOR A PROBLEM?
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BE USEFUL, THEN INTERACTIVE
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YOUR TURN
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KICK START YOUR DISCUSSIONS
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FIVE WHYSStudents aren’t starting their research with us
1. Why?
Because our information is too dense
2. Why?
We only contract with academic journals
3. Why?
We are buying articles for the librarians, not the students
4. Why?
Librarians are our customer
5. Why?
Librarians control the budgets
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FIVE WHYS
Google Glass isn’t selling well
1. Why?
2. Why?
3. Why?
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HOW
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TAKE THE PROBLEM APART
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Tomato Plant designed by Michael Zick Doherty from the thenounproject.com
WHAT’S THE ROOT? ARE THERE MULTIPLE PROBLEMS?
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ADHD designed by Kelcey Benne from the thenounproject.com
DON’T BE STUMPED BY RESTRICTIONS
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Construction designed by Rediffusion from the thenounproject.com
TAKE IT APART AND REASSEMBLE
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USE RESEARCH AND ANALYTICS TO BACK YOU UP
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iPad designed by Kelig Le Luron from the thenounproject.com
TALK TO A FEW PEOPLE
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Save designed by Cris Dobbins from the thenounproject.com
ASK HUNDREDS OF PEOPLE
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YOUR TURN
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ERICA WANTS TO BECOME RICH AND FAMOUSWhat questions would you ask Erica?
What are her assumptions?
What research could we do?
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SOLUTIONS APPEAR
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THESE STEPS WILL LEAD YOU TO YOUR SOLUTION• Think like the client
• Question everything
• Figure out why the change is needed
• Dissect it and put all of these things together
• Use research to check assumptions
• That information can help identify more meaningful solutions
• Restate the problem and the answer will be in front of you
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THANK YOU
LIS PARDI
@LISPARDI