Question 5 – how did you attract and appeal to you target audience?

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QUESTION 5 HOW DID YOU ATTRACT AND ADDRESS YOUR TARGET AUDIENCE?

Transcript of Question 5 – how did you attract and appeal to you target audience?

Page 1: Question 5 – how did you attract and appeal to you target audience?

QUESTION 5 – HOW DID YOU

ATTRACT AND ADDRESS YOUR

TARGET AUDIENCE?

Page 2: Question 5 – how did you attract and appeal to you target audience?

MY FRONT COVER

BRIGHT AND FEMININE

COLOUR SCHEME - This was

used to attract my target

audience as it will draw their

attention in as these are all

colours that are stereotypically

associated with young females.

This will help my magazine stand

out to the reader.

APPROPRIATE TOPICS- The

topics I decided to include on my

front cover were all used to catch

the readers attention. I used

topics that proved popular in the

questionnaire I held before the

construction of my magazine.

These include topics such as

beauty, gossip and boys.

APPROPRIATE MAIN IMAGE- The image I decided to use for my main

image was of a teenage male artist. I chose to do this as I believe that

this will help address my target audience as I found one of the popular

topics among them was boys – so by using this image it

will entice them to read about him.

APPROPRIATE FREE GIFTS- I

found it quite difficult to find free gifts

that would appeal to my target

audience as there is quite a large

age range from 11-17 year olds. I

chose to use nail varnish and giant

posters in the end as I found that

these didn’t have an age restriction

on so people of any age could use

them. Also, by including nail

varnishes it makes it obvious that my

magazine is mainly aimed at females

– this will help entice them into

reading the magazine.

AN EYE-CATCHING MAIN

COVERLINE – To make sure my

main cover-line caught my target

audiences eyes I placed it in a bright

turquoise colour. From my

questionnaire, I found that those

from my target audience prefer

bright colours that will stand out.

For this main cover-line I chose to

use the artists name ‘Jamie Armfield’

as it would hopefully be

recognisable to my audience

meaning they will be more

interested in reading the magazine.

APPROPRIATE LANGUAGE - I found that my

target audience would prefer to read a magazine

that was more informal and colloquial. By doing

this, it helped make my magazine more relatable to

my target audience and therefore easier to

understand and enjoy.

APPROPRIATE LAYOUT – For

my target audience, I found that

they preferred the magazine to

be image based. Because of

this, I chose to place my main

image largely on the front – in a

medium close up. This made the

image much easier to see for

the reader, and making it stand

out more to catch the reader

eye.

Page 3: Question 5 – how did you attract and appeal to you target audience?

MY CONTENTS PAGE

BRIGHT AND FEMININE COLOUR SCHEME - Again, I kept the colour scheme the same on my contents page to keep my magazine consistent and therefore recognisable as ‘Love Pop’ magazine. This will make my magazine more appealing to my target audience as it will stand out and catch their attention.

APPROPRIATE IMAGES- The

images I used, I feel appeal to my

target audience well. At the bottom

of the page there is a teenage girl

playing a guitar. This will attract my

target audience as it fits with the

genre of a pop music magazine as it

clearly shows she is musical.

Another image is used is of another

female. She is placed in the bottom

right corner and I believe she will

help attract my target audience as

she looks quite fashionable – which

proved a popular topic within my

target audience. The last image I

used was of a teenage boy posing

against a wall. Again, he looks quite

fashionable and trendy which will

appeal to my target audience – as

well as him being a boy which is

another popular topic.

AN EYE CATCHING TITLE -

Instead of choosing to title this

page ‘contents’ I decided to go for

something different. I feel ‘What

Inside’ is better suited to my target

audience as it is more informal

and sounds more fun. It is placed

in brightly coloured font sticking to

my colour scheme – which again

will be eye-catching and

appealing.

APPROPRIATE LANGUAGE- Again, I chose to place all of my contents in informal and colloquial language – that of which my target audience may use. For example ‘BFF’ is used which may actually be in my target audiences vocabulary meaning my magazine will be very relatable to them.

SUBHEADINGS - I have used subheadings on my contents to break it up a bit so it will be easier to read and understand. It is categorised into different sections for easy navigation – as there will be young people reading my magazine. The subheadings also use colloquial language to appeal to my audience.

ENTICING TEXT - At the bottom

of my contents I have included a

section announcing the giveaway.

The language used is very

persuasive and tempting which

will lure my target audience into

reading into this and finding out if

they can win anything. Again, the

prize I have used will appeal to my

target audience as I found out that

people of this age and gender like

posters.

THE PAGE NUMBER- At the bottom right of my contents page I have included the page number. This will aid the easy and simple navigation so my audience – of any age- are able to know where they are at in the magazine. This also follows my colour scheme which is appealing to females.

Page 4: Question 5 – how did you attract and appeal to you target audience?

MY DOUBLE PAGE SPREAD

MY LOGO – I have

placed my masthead

in the top left corner

of my magazines

double page spread

to help make the

magazine more

appealing. This will

help as it will make

the reader more

familiar with the logo

so they will

recognise it in the

future. It will be eye

catching and

appealing to my

target audience due

to the use of colours

and the language of

the text being

informal.

THE PAGE NUMBER- At the bottom right I have included the page number again. This again, makes navigation around my magazine much easier. It is also very bright, following the colour scheme, to look attractive.

THE MAIN IMAGE – For my main image, I have used Jamie Armfieldagain who was featured on my front cover. As we can tell, he is a teenage male artist which will be appealing to my target audience due to them liking the topic of ‘boys’. Armfield’s main fan base will be of the same age and gender that my magazine is aimed at meaning he will lure in readers. He is also seen to be quite fashionable which is another topic in which my target audience are interested in. As well as this, he is seen to be holding a guitar. This shows the reader that he is musical – further portraying the genre of the magazine.

THE TITLE– For the title of my double page spread, I placed

it in big and bold turquoise font. This will be very eye

catching and will stand out to my audience –as it follows my

colour scheme. The language used is enticing as it gives the

reader the opportunity to get to know a well known artist

better and find out the recent information or gossip about

him.

THE ARTICLE– The article I have written for my magazine I feel will attract my target audience. This is because it is in an interview layout meaning it doesn’t seem like masses of text and it makes it easier to read. To make it easier to read I also placed a grab quote in the middle of the text just to break it up a bit. The language I have used in this article will appeal to my target audience as it is, again, informal and colloquial making it much more relatable to my target audience. I have made the interviewees text bold, as opposed to Armfield’s responses not as this will help the text seem less like an article and easier and simpler to read and understand.