Question 5 Laura Slater

How did you attract/address your audience?

From my market research I have found out who my target audience is and how my magazine suits their needs and how it is used to target this audience properly.

From my Facebook focus group I have found out that the main audience I am targeting is girls aged 17-25 who have an interest in indie music.

Overall

This is one comment about my magazine from my Facebook focus group. Here is an example of how I know my target audience is females aged 17-25. One way in which Lorren has said it targets females well is by the colours used. For example light red, white and blacks. She has also stated because the colours are quite soft they go together well. As well as this Lorren also says that the magazine is also very female dominated as all the pictures in the magazine are females. This also makes the magazine targeted to females. As well as this my layout is simplistic and classy which also appeals to females as it is easy to read and clear.

This is also another comment from my Facebook focus group. Zoe has said that the colours used show the target audience is females because they are more ‘girly’ colours. As well as this she has also stated that the pictures are also of females which may lead to more females wanting to read the magazine as they may look up to these women on the magazine.

Question 5 Laura Slater

Overall I think that the main thing on my music magazine which clearly represents that it is targeted to females is the colours and the pictures used. As females are used throughout my magazine they are more likely to attract the female audience as many people look up to pop stars. As well as this the colours used are quite soft and the colours are quite feminine. Therefore I think the target audience is clearly represented throughout my magazine.