QUESTION 5 How did you attract/address your aduience?

Textual analysis • The connotations of the purple and blues connote royalty

and wealth, this not only has an appeal factor to both of my target audiences but it also gives my brand instant attraction as audiences will see it as an expensive product, only for the best.

• The cover page is loud and expressive, it uses bold fonts and a prominent focal image. These features demonstrate connotations of power and confidence, whilst also encouraging the VAL type of an experiencer, as they are seen to be creative and loud.

• The model is in a medium shot, with her eyes looking straight into the camera. These elements once again demonstrate confidence and empowerment, which is one of the main ideologies that I wanted to incorporate within my magazine as I knew it would appeal to secondary audience, as I aimed my secondary audience at homosexuals and anyone in a minority group , alone with other people who enjoyed the music from the very start. This is something that would be seen as subverting expectations as mainstream genres often target there products at mainstream audiences . However I knew from my genre appeal to a wider audience than just a mainstream young group of people and therefore incorporated cover lines and articles that encouraged empowerment.

• The slight reflection of light on the models face, has connotations of power and importance. Audiences associate important people with a certain spotlight, this beam of light mimics this idea and therefore demonstrates her importance in the music industry.

• The distinct difference between the background colour and the Page names has connotations of difference , an idea of wanting to be heard and confidence. This therefore appealing to my secondary audience and the brand identity that I intended to create of empowerment and standing out.

• The use of social media links, in the top right hand corner, demonstrate to my audience that the “subculture” understand there target audience and the recent move in technology. We live in a generation that relies on the means of social media activity and if a company were to not take advantage of this form of below the line marketing, they would be missing out on a large opportunity to make a name for there brand.

• The purple splat has connotations of power and confidence, the idea of making a mark on something stereotypical conventional and mainstream. The purple splat demonstrates an idea of power and integrity. Which links to the ideologies linked with my secondary audience.