How did you attract/address your audience?

Question 5

Direct mode of address

I have been using direct mode ofaddress in nearly all of the imagesI took. For my magazine. Thereason why I have done that isbecause I wanted the artist(s) tohave some kind of interaction withthe audience. Direct mode ofaddress basically means when anartist is having a direct eye-contact with the audience. Nearlyevery magazine uses direct modeof address for the images theyhave used in the magazine. Someof the examples are Blender, Vibe,and XXL.

Professional magazinesVS

My magazine

Direct mode of address

These are the images that I have taken.In these images I directed my models tohave an eye contact with the camera,this is so that there is direct addresswith the audience that will read themagazine.

This image was used for the contents page

This image was used for the double page spread.

Props and costumesI have used certain props and costumes in order to convey the genre that my magazine specializes

in. To do that I made my model wear casual clothing which was just a bright white T-shirt. In addition I made my model wear sunglasses, which is a typical part of a costume that indicates the R&B genre. Lastly I made my model wear jewellery, however not too much of jewellery otherwise it would’ve connoted the Hip-Hop genre. Therefore I made my model wear just a ring. In one of the professional magazine such as Vibe showed Usher wearing a ring. The reason why Vibe has used these props is because theses props stereotypically connote the R&B genre, and I have used them for the same purpose.

My magazine Professional magazine

Colour and effects

Using colours for my magazine was another way of attracting my target audience. On my front cover it clearly shows what colours I have used. One of the colours I used was black I used this colour for the background, the reason why I used this colour was so that the rest of the content on the front cover can stand-out and become eye-catchy by giving them a colour that contrast with black such as red or white. I have used red colour for some of the typography in the magazine, this makes them stand out from the background and emphasise their importance. In addition red is a very eye-catchy colour compared with other colours. For the title of the magazine I added two specific effects when it was being created. One of those effects was the embossing effect, this made the title stick out. The second effect I have used was the outer glow, this produced glow around the title which highlights the importance of the title. Both of these effects were used to show the significance of the magazine title, furthermore this the first thing that the audience looks at as they want to know what the name of the magazine is, therefore the colour and the effect were combined together to attract the target audience.

This is the glow effect. This is the embossing effect.

Colour and effects

On the contents page I have used theexact same effects for the title of themagazine. In terms of the colourscheme I have used a red coloureddiamond shape background for thepage numbers where the contents aresupposed to be. I have done this sothat it can attract the audience andalso let know what page they need togo to if they want to view a certaincontent.