How Did You Attract/Address Your Audience?

Fahmida Begum

Who was the target audience?

The thriller was widely aimed at 18-35 year olds, specifically males. Our target age group is 18-35 year olds because our thriller is psychological, therefore people of this age group are likely to understand the storyline which may be confusing to some people who are younger.

Rough cut feedback

When our rough-cut film was shown to our peers, we found that the majority of people did not fully understand the plot. However, when shown to an older audience, they had a better understanding of the detective having some sort of split personality disorder.

We also found that the boys/men seemed slightly more interested in the opening in comparison to the female due to the use of a male victim.

What appealed to the audience?

The main aspect which helps set the target audience is the storyline of a film. Our thriller appealed to males because of the mysterious and violent plot which we had set – a young male will get murdered.

As this thriller has a twist in the storyline, it is more likely to attract older people as the plot ‘plays with your mind.’

What appealed to the audience?

From audience feedback, I had found that the use of a female protagonist was an important aspect of attracting our target audience. The actress in our thriller appealed to a young female audience because they were able to relate to her. Furthermore, the use of a young female detective appealed to those who were 18-25 as it showed one of the many struggles that people of this age range experience.

What appealed to the audience?

The use of a city scape at the beginning appealed to our target audience because it allowed context to be built and set a central location for the story – the city is usually where you would fine adults working in and therefore the older half of our target audience would be attracted by an office type job.

Reaching out to the audience

Prior to the cinema screening, we gained an audience through the use of Twitter and Facebook. We used these social media sites to bring our thriller to the audiences eyes. This was successful as our target audience tend to use these sites often, therefore it would be easy to reach them this way.

Reaching out to the audience

We also promoted our thriller through the use of previews on YouTube and in class. YouTube was an important platform for us as it allowed us to distribute the thriller quickly and for free.

‘word of mouth’ was also how we got our thriller recognized. People who had watched the opening recommended others to watch it.