Question 4

How did you use media technologies in the construction and

research, planning and evaluation stages?

Introduction

For my main product an ancillary products I had the chance to explore a variety of

softwares which allowed me to crate my products. This generation is very lucky with

technology as it helps us to create new technology and produce better products for the

consumers. This helps us the makers to make better research which will helps us to

make products for a wider audience. this however links with the theory of Marshall

McLuhan as he talks about the medium is the message. He talks about how technology

is powerful and that now it is not important what the message is but how the

technology gives out the technology to us. Technology can change the meaning of

message which creates passive and active audience.

Camera 3300D & Tripod

This was one of the first technologies that I had to use for my production. I have used various of camera accessories such as a tripod. I have used this camera before however it was for my photography. This helped me build up my own skills with this camera as I had to learn how to set it up for filming. This piece of technology was useful as it allowed me film in high quality that gave me an excellent footage for my music video and ancillary products.

Premier Pro

This is the editing software that I have used for my music

video, Adobe Premiere Pro. The reason I choose to use this

editing software instead of Adobe After Effects it's because I

found Premier Pro much more easy and fast to work with.

However, I did found a problem with this program is that In

college we use Adobe CS6 Creative suite whereas, at home I

had downloaded the newer version. Because of this I was not

allowed to work at college at the files would not work, however

downloading them into different sizes helped me with that.

Photoshop & InDesign

With these two softwares I created my ancillary products,

digipak and album advert. I have used Photoshop to design

my cover panel and work with photos and twig things. With

InDesign I created my lay out for my digipak and album

advert. I have had used both of these softwares before for my

AS Media Studies when I had to create my music magazine.

Once again, the only problem with these were that I could

not use them both at home and college due to the fact that

they were not the same versions.

Websites – thinglink, prezi, joomag, piktochart,

issuu, scribd, slideshare, pinterest etc.

As the internet is so wide, I used a lot of different websites to make my work

more creative and interesting to look at. This will help my audience when they

look into my blog as they would not be constantly reading and reading essays

but they see a variety of creative websites being use to break it from the texts. I

have used these websites before for my AS Media Studies which was helped

because I did not have to waste time into looking how to work with these – it

was helpful as it was time consuming.

DaFont

This is also a website which I have used to create my typography. The

reason I have separated it from the rest is because this website

allowed me to choose the right font to put on my ancillary products.

typography is a very important code which eventually can become a

icon for the band. This is why I had to careful choose and research

into which font would be most suitable for my genre of electro pop.

This can give style and can be the products with more character.

External memory

For storing all my work I used an external hard drive and a memory stick. As when I film the footage becomes very large and all of the files I create from Photoshop, InDesign and Premier Pro take a lot of spaces I had to invest into a hard drive which was 1TR. This helped me a lot as I could keep all my work together and use it when it was needed to. Further more, I did have a problem which was it broke, half of my coursework was already on my computer at home, however this shows me that I need to constant back up all my work as you never know when this can happen again. The memory stick I used for small files.

Google & Google Images, Blogger, YouTube

I used Google and Google Images for inspiration and research. This was one of my primary websites which I used to create my products. These were very useful as if I needed to go back and research something I had an account which saved it. This helped me with time which allowed me planned better. Blogger is very useful to use as it is so easy and I have also used it before for my AS Media Studies. YouTube was also a very good website to do research as it helped me a lot with my post – production to look how to create glitches in Premier Pro and look for inspirations in music videos. Luckily all of these websites are under the same ownership of Google, it was very easy to use as I didn’t have to create different accounts for each one but just one. These were also very easily compatible what I mean by this is that they would easily embed one another.

Conclusion

Overall, technology is very powerful as it helped me get the message out to my

audience. Technology helped me to do the best research I can for my music

video and ancillary products. Further more, it allowed me to learn about

Postmodernism and show how it links with my products and how it is affecting

it without the audience noticing.