Evaluation question 4

Who would your audience be for your media product?

Classification

❖ Firstly to establish a basis for the target audience we needed to classify our film. We

decided to classify our film as 15. This is due to the fact it focuses around an abduction

and will continue to focus on these darker themes such as violence and crime. The criteria

of a 15 film is frequent swearing, sexual activity, verbal references to sex, references to

drugs and use of drugs.

The BBFC

❖ The BBFC, British board of film

classification is a non government

run, independent organisation

founded in 1912 who classify films.

And from 1984 classify videos and

DVD’s. They use their own

guidelines to regulate and classify

films in the UK. Their aim is to

prevent harmful, disturbing or

offensive content to be shown to

the wrong consumers. As well as to

help viewers make an informed

decision when buying or choosing

to view a film.

Our target audience

❖ Our film would most likely be classified because of it’s criminal

aspect and dark tone. During our research we found that males

predominately rated crime/thriller films higher. The audience

pleasures for men are usually suspense and thrill, we also found

this trend with people aged from 18-25, therefor our target

audience is males aged 18-25 as they are familiar with this genre

and it gives them pleasure.

❖ Our secondary target audience would be both males and

females of this age group, as females like a challenge in their

viewing e.g. working a narrative out.

❖ Although our films appeals to both genders, we feel that males

aged 18-25 is our main target audience.