QUESTION 4: HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?

Media Technologies

Throughout my project media technologies were integral to all stages of the process, from planning to evaluations. I used these technologies in a variety of ways to make my product look as professional as possible. Using these products has developed my knowledge on the creation of media products more so than my AS production. The following presentation will demonstrate how I have used these products at different stages of my coursework.

• Final Cut express • Photoshop • Prezi • Word• Power point• Youtube• Macs• Video Camera • Free music Archive • Dafont• Blogger• Grab• CyberLink Youcam

Final Cut Express Final Cut Express was the key technology in which I used to create my trailer. I used Final Cut Express’s features to make my product as professional as possible. The text animation features came in useful when creating inter titles for my film. In some scenes I also used the tint feature to make my scenes look darker, the black and white tool also came in useful. The ability to have total freedom with sound clips and video clips meant that I could create a sound bridge with the sound from one clip and show another on screen, this therefore made my product show professional forms and conventions. My knowledge of professional editing skills has improved due to the repeated use of this software. I now feel comfortable with the tools used. This is a large improvement from my AS production where I had very little knowledge of professional video editing software.

In this example I have used Final cut to create intertitles for my film. This was a crucial part in making my product look professional.

Photoshop Using Photoshop let me create media products which satisfied forms and conventions of professional media products. Photoshop a whole range of useful tools and editing features. The ability to use the magic want to select different elements of an image came in useful when constructing my poster, I was able to use freeze frames of my trailer and select different elements of my shots and transfer them to my poster. I also used Photoshop to edit images professionally, the use the hard light effect came in very useful on my poster. The ability to incorporate professional fonts that I downloaded came in extremely useful as it made professional construction simpler. Using Photoshop was also helpful as my experience from my AS coursework left me with a sound understanding of the software. I feel that my knowledge has been developed even further from creating more professional print products.

I used Photoshop in this example to blend my image into the background using the hard light effect. This is one way I used Photoshop to edit images and create a poster.

PreziPrezi has been extremely useful through out all stages of my production. It comes in useful in the sense that you can incorporate sound, videos, images and text to demonstrate knowledge. I used it in the early research stage to analyse professional media products all the way to demonstrating my product development. This was useful as the navigation allows the viewer to see the development of my product chronologically. It was also very useful when showing my audience professional products as they were able to see a collection of products all on one screen. It has also been used on two evaluation questions because of its aesthetic and ergonomic use. The use of this presentation software has been integral to my coursework development.

My Prezi presentations • http://prezi.com/3c50psiuz1le/trailer-analysis/• http://prezi.com/u-iy4u2fwbe5/untitled-prezi/• http://prezi.com/r7cpqdk4zssa/primary-audience-research/• http://prezi.com/mp-zmgn1xb3o/untitled-prezi/• http://prezi.com/tdj6spda09vp/product-development/• http://prezi.com/vf0wq1ttad_l/evaluation-question-2/• http://prezi.com/5z9s54un8gcd/question-3-what-have-you-

learnt-from-your-audience-research/

Power PointPower Point like prezi is a medium in which to present elements of my coursework. It was very useful in the early stages of production, I used it to feedback the results of my audience research questionnaire. I was able to show images of my feedback and analyse them accordingly. The viewer can then see the feedback from each answer chronologically and see the development of the audience’s response to the questionnaire. In the planning stage I could show the costume for each character in a chronological order. It has been a very useful way to demonstrate and present various elements of my project.

BloggerBlogger has been the backbone of my project throughout the course. I have used blogger effectively to demonstrate all of my work. Presenting all my coursework online is extremely efficient. Since the majority of my work is created digitally it is useful to use blogger to present my work. It is also useful to see the development of my project from day one until the very end. I am now extremely confident with the use of blogger as it has been used more or less every day since the beginning of my project.

http://ericbowlbyadvancedportfolioinmedia.blogspot.co.uk/

Word

Word has also come in useful for different stages of my production. I used it in my planning stage the most as It gave me the opportunity to explain vital pieces of information such as my location recce. It also aided me as I was able to use it to create model release forms and questionnaires for my feedback. It has also been useful for writing prompts for videos and transcripting spoken feedback.

Youtube

Youtube has also been very useful. I have used it to collect trailers from my chosen genre to analyse in the early stages of my work. It has also been useful to show my audience professional products to comment on. One of the most important usages its had is the ability to upload video files and embed them into my blog. This was an efficient way to show my vlogs about my project. It also allowed me to constantly look at professional products to make sure I was demonstration key forms and conventions.

iMacs

Having constant access to Macs is useful as they contain all the relevant software to produce professional products. The large monitor is useful for focusing on smaller details making sure the products are as professional as possible.

Video Camera and tripod

The use of a video camera allowed me to film my work professionally. It allowed me to develop my plans into a actual product. It also came in useful for creating test shots of my chosen location to see if they would work on camera. The tripod was very useful as it made filming a lot easier. I varied the height and angle to achieve professional types of shot.

Free Music Archive

This website allowed me to browse a range of independent bands and musicians. It allowed me to an effective soundtrack that would go well with my genre and the era of my trailer. I was then able to download my tracks and import them into my final cut project. From there I was able to input them into my final cut project and edit them accordingly.

Dafont.com

Dafont was a useful website through out my product development and planning. It allowed me to look for a range of professional fonts that would complement my products. I was able to brainstorm by downloading a series of different fonts and analyse them until I chose one which suited my project.

Grab

Grab software was used to print screen my work so I could analyse it in my blog. I also used it to capture stills from my film so I could use them on my print products. This tool had many uses in my project, it was also another effective way to compare my products with professional products.

CyberLink Youcam

I used this software on my laptop to create vlogs on the progress of my project. This was useful as I was able to create a video anywhere using my laptop. The ability to use this software also helped me when doing research analysis. I was able to go into much more detail about my ideas and concepts when talking to the camera. It was also useful when filming audience feedback as I was able to observe a direct response to the products.