Question 3What kind of media institution might distribute your media product and why?

Why IPC Media?

The agency that I would like my magazine to be published by is IPC Media which is owned by Time Inc. Firstly, Time inc was founded in 1968 in the UK. Time inc publishes magazines and they are a very successful digital publisher reaching over 130 million each month across multiple platforms. Cinven sold IPC Media to Time inc and IPC Media became Time inc UK in September 2014. Like I have stated before, they are very successful as in April 2012, IPC Media won an award for best production team of the year at Professional Publishers Association Production.

The reason I chose IPC media to publish my magazine is because they are highly successful. There are four main successful publishers which are BAUER, IPC Media, NatMag and Conde Naste. Kerrang! magazine is published by Bauer Media which means publishing my magazine by Bauer wouldn’t have been a good idea as both my magazine and Kerrang! is a rock magazine and they would have to be in a competition. I chose IPC Media because they do not publish any music magazines although they publish NME. NME is a music journalism magazine which is associated with alternative, indie and rock music. However, as they are widely open in genre there are many other genres involved, even R&B. This means publishing my magazine by IPC Media would be different from other magazines they publish, and my magazine would not be in a competition from a magazine from the same agency and would not have the same content.

Here are some of the magazines Time Inc. publishes.

IPC Media would be a trustable publisher for my magazine because as they have been running for over 60 years, and they publish a huge amount of magazines they are very experienced. As they have many different target audiences for many of the different magazines they own, they would know exactly what content each target audience is most attracted by. One of the other reasons why I chose this agency is because they use different platforms to advertise and publish magazines. They publish across different platforms such as Print, Digital, Video, Social, Mobile and Tablet . My target audience is the age group between 16-22, and people at these ages tend to be on social media a lot. As the number of people buying magazines are decreasing, the reason for this is many people now use different platforms especially social media. As they publish on different platforms, the magazine will be suitable for both customers using print and other things like social and mobile which are increasing all the time.

As for social media, Thunder will have its own website, have a facebook page, twitter page, instagram page and a Linkedin page. Time Inc has over 40 million Twitter followers which means they can advertise on their twitter page and many people will be informed about anything in one click. My magazine website will also be linked in the Time Inc official website which means they can get to my magazines website through Time Inc’s website just like what they have for all the other magazines they publish.

Additionally, my magazine will be distributed in different stores across the UK. This will increase the readership and the monetization of my magazine. The stores that my magazine will be distributed in is ASDA, Tesco, WHSmith & Hmv. I chose these specific stores as they are very well known and trusted stores in the UK. Asda now has over 525 stores across the UK, Tesco has over 3,535 stores, WHSmith has over 1,300 stores and HMV has over 223 stores. They are all very known and safe stores and people constantly visit them which means my magazine will be easy to find as there are a huge number of stores it is distributed to.

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