Question 3 - What have you learned from your audience feedback?
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Transcript of Question 3 - What have you learned from your audience feedback?
Question 3What have you learned from your
audience feedback?
Feedback from Facebook
The overall feedback we received was that this print advert was very interesting and eye catching. They said the image links well to the
topic, the documentary and the radio trailer.
However a few people have said that the image looks odd and that it is
clear the image has been flipped which makes the
advert look as though there is too much space on
one side.
Feedback from YouTube
From all of the feedback we received for our documentary, it is
clear that people found the documentary informative and
factual. Our framing and camera work was praised frequently. The overall opinion that the products together work well and look and
sound professional. However, a main negative was the sound levels. A lot of people said
that they needed to be more even, even in the radio trailer. This is something that could have been easily changed and in the future it
will definitely be a priority. Another issue raised was the
lighting which in some areas was a lot more dull than others.
Feedback from Focus Group
We designed and created a questionnaire for our focus group to
answer after watching our documentary, listening to our radio trailer and viewing our print advert. Our focus group was made up of a
variation of males and females, between the ages of 16 and 25
years.
We had to take photographic evidence of our focus group:
We also had to get voice recordings of the questions being answered:
Questionnaire Results
Informati
on Given
Enter
taining
Profes
sional
Feel
Sound
Editing
Continuity3.7
44.34.6
On a scale of 1 to 5, 1 being the least and 5 being the most, please rate the following aspects of our
documentary:
Aspects of Documentary
Aver
age
Scor
e
None of the aspects of our documentary received a rating lower than 4, this suggests that our documentary was above average.
However it is apparent that some aspects were better than others, as some were lacking. Such
as sound, which was also criticised in our online feedback suggesting that this was a
major issue. However it was rated highly for being professional and entertaining which
shows we were able to follow the majority of the codes and conventions required.
The results from this question show a varied opinion. 6 said that
they felt the documentary was similar to other this shows we have
followed the codes and conventions of a documentary,
however 4 said no which highlights that our documentary is in some
ways unique.
Question 3
Yes
No
Sometimes
0 1 2 3 4 5 6 7
Do you think our documentary is similar to other professional documentaries in terms of the style?Question 4
Yes
No
Not Sure
0 1 2 3 4 5 6 7 8 9
Would you continue to watch this documentary after the first 5 minutes?
Question 5
Question 6
8 out of 12 said that they would watch the documentary after the first five minutes, however the remaining 4 were not sure. Although the majority were impressed
enough to want to watch on, there were still a few who were not fully persuaded.
We asked them why and our results show that one person felt it was not fitted for their age and others said that it was one-sided and did
not fully balance the argument.
Do You Like The Documentary?
Yes No
All 12 of the participants said that they liked the documentary, this shows that we have
largely ensured our documentary follows the codes and conventions of a documentary but
also that we did our best to target our audience.
For question 7 we asked ‘Is there anything that you think could be improved?‘.
A major issue was the sound levels, particularly in the music beds and the voiceover. In a few points
throughout the documentary, the voiceover was much quieter than the music bed. For example in the
song ‘When I Grow Up’ played, it was a lot quieter than all of the rest which made it difficult to hear and
make a link. Some people suggested that we made the cutaways longer or slowed them down a little bit
because it was difficult for them to fully view and understand the meaning and link. Moreover, some
people felt that the documentary would be more professional if the argument was not so single
sided. They felt that the documentary looks more at the negative side of tanning as opposed to the
positive.
Question 8
Question 9
10
2
Would the radio trailer persuade you to watch the documentary?
YesNo
Information Given Sound Professional Feel3.83.9
44.14.24.34.44.54.64.7
On a scale of 1 to 5, 1 being the least and 5 being the most, please rate the following aspects of our
radio trailer:
Aver
age
Scor
e
The majority of our focus group said the radio trailer would persuade them to watch the
documentary. They said the music bed linked well to the documentary topic and that it was catchy and memorable. However there were two who do not listen to the radio frequently
and so said that the radio trailer would not persuade them to watch the documentary. This highlights the choice of advertisement being an issue because some of our target audience do
not listen to the radio.
The results of this question emphasise an issue with the professional feel of the radio trailer. Although the rating is not low, it is a fair deal
lower than the rating of information given and sound. The results also shows that the radio
trailer is very informative and that the sound, in comparison to the documentary is much better.
Question 10
Question 11
10
2
Would the print advert persuade you to watch the documentary?
YesNo
Eye Catching
Infomation Given
Composition
Professional Feel
3.8 4 4.2 4.4 4.6 4.8 5
On a scale of 1 to 5, 1 being the least and 5 being the most, please rate the following aspects of our
print advert:
Average Score
The main reasons for people wanting to watch the documentary after seeing the print advert
was because that the print advert is very unique and eye catching. Audience feedback shows that
it raises questions about the topic and makes you interested in what the documentary will be about. However those who were put off by the
print advert said that it would not be of any interest as they do not tan and the other said
the image was scary and off-putting.
The results to this question mainly reiterate the results from the previous question. Most people
found the print advert very eye catching and found the composition was good. The lowest rating is the information given, this may be
because the image does not link to the idea of our documentary enough.
Question 12
yes No0
2
4
6
8
10
12
14
Do you feel our three products work well together in giving detail and persuading viewers to watch the
documentary?
Overall the audience feedback tells us that even though there are a lot of good aspects about our products, there are also many other aspects that could have been improved to make them all more professional and fitting. There were some minor issues such as cutaways not being long enough to be properly viewed, but it is apparent that the main criticism throughout is the voiceover and sound levels. The majority of our feedback led to the conclusion that the voiceover is slightly boring and monotonous and also that the sound levels were not equal.
As everybody said that the three products work well together, it is clear
that there is continuity present throughout the whole project.