How effective is the combination of your

main product and ancillary?

Jamal Khan

Monday, 16 March 2015

Title

• The title for both the Ancillaries and the Film was important to create a brand that our Target Audience of A,B and C1s could identify with.

• It was important that the font and colour scheme looked professional, not tacky and serious. This is replicated in both the film and the poster, as well as the headline for the magazine.

• It is consistent throughout our movie and the ancillaries we produced which creates a style of branding that we can put forward to our audience.

Monday, 16 March 2015

• The stylised font that we produced for the main poster is individual and new yet still retains a professional font.

• This relates to our psychographics, where the majority are aspirers, succeeders and individualists. The title retains originality yet is influenced by professionalism and high standards.

• We retained this general stylisation in the font with the opening sequence of the film.

Monday, 16 March 2015

Target Audience(s)60/40 - Male/Female. This is due to the violent nature of our movie.

ABC1. This is due to the fact that our film contains references to other movies as well as being a combination of low/high art - thus making it a hybrid. Most short film audiences are made up of this demographic too.

Young Viewers, Students. Most of the audience of short film are young people (15-30). Young people will also understand the homage to our inspirations as they are mostly contemporary to this age bracket.

Succeeders, Aspirers and Individualists. These three psychographics make up most of the audiences of short film.

Monday, 16 March 2015

The gender split for target audience was slightly edged towards a male audience (60/40:m/f) due to the violent theme of our movie.

This application to our target audience is reflected in a variety of violent scenes throughout the film.

This continues with the poster - there is blood splatter on the wall behind the Pig. The double page spread includes the Chicken wielding a gun. Both of these ancillaries conform to the violent theme of our product.

Gender splitBlood Splatter

Bleeding out

Bulletholes

Open wound

Blood Puddle

Execution

Monday, 16 March 2015

ClassThe class target for our audience was A, B and C1 due to:

The combination of high and low art. We used a mixture of “low art” references from different feature length movies, short films and video-games. This was combined with a “high art” symphony by Beethoven (Beethoven’s 5th).

The intertextuality behind these media texts was also important to understanding the movie (E.g. Beethoven’s 5th = violence), so an audience where a larger percentage is more likely to be educated is one which is more likely to understand this.

Hotline Miami

Reservoir DogsOur film

Monday, 16 March 2015

ClassWe carried on the attention to class by keeping our fonts for the Titles in both ancillaries professional, as well as the film - similar to the tabloid headlines that ABC1 demographics will read.

Our titling

Professional Tabloid Header

Monday, 16 March 2015

AgeAs we discussed in our research, most short film members are young (in the age bracket of 15-30).

A large quantity of these students live in the same time period the media texts we created intertextual references to, e.g. Reservoir Dogs, Hotline Miami.

These intertextual references are littered throughout the movie.

Beethoven’s 5th - The Symphony in our film.

Reservoir Dogs and Hotline Miami (Costume) Drive (Opening Sequence) Reservoir Dogs/ Western Movies (Standoff)

Monday, 16 March 2015

AgeThe simple yet effective lexical fields used in the double page spread matches our target audience’s reading capabilities.

The dark, gritty theme of the poster matches the conventions in the crime-thriller genre and draws in any members of the audience interested in short film. Especially young people who make up a greater percentage of short film audiences.

This is especially done through the magazine review here that will draw young people in through its influence as an Indie/Short film

reviewer.

Monday, 16 March 2015

PsychographicsSucceeder: We feel it is a plot that succeeds in;

Creating narrative enigma Realistic in violenceRealistic Narrative - and employs a twist the audience would not have perceived or foresaw. It also follows Todorov’s theory.

Individualists: Though we were influenced by other media texts, the originality throughout this film, especially through the juxtaposition between music and film will check this psychographic.

Aspirer: It is a short, independent movie which links to Aspirers who, in the context of media, are usually independent movie makers such as who create successful short films which leads to them getting into the Industry.

Monday, 16 March 2015