Question 3 evaluation

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Question 3 – What kind of media institution might distribute your media product and why? Charlotte Carty

Transcript of Question 3 evaluation

Page 1: Question 3   evaluation

Question 3 – What kind of media institution might distribute your

media product and why?

Charlotte Carty

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I have researched a few magazine publishers that I thought would be suitable for the production of my magazine such as Bauer Media Group and Time Inc. UK.

Bauer and Time Inc UK already have monthly music magazines that they publish and as my magazine is a monthly indie-rock magazine, it’s important to look at what they have that is similar.

Time Inc. UK has Uncut.

Bauer Media Group has Mojo.

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Mojo is an indie rock magazine, which could be classed as similar to my magazine, so I wouldn’t choose Bauer, as they already have a product that would compete with my magazine

I would choose Time Inc. UK because although it is also a

monthly music magazine, my magazine isn’t like Uncut because it is aimed at a

younger audience and contains more youthful and

fresh indie-rock content.

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I feel like if Time Inc. UK were to produce my magazine it would

be very successful because they are established in their

production.

I also feel that my magazine would be able to bring a

different sort of audience to Time Inc. UK because their

existing publications are mainly aimed at men who like

rock music.

My magazine would broaden their audience to women as

young as 16. It would also bring in more of an indie audience

which could then help the sales of their other magazines.

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My magazine will be sold in newsagents, gigs and retailers.

This will allow for my magazine to reach a broad audience and will make

sure that my target audience can get hold of the magazine wherever they

are.

It will also be available for digital download because my target audience is quite young and I know that the new generation is all technology based so I would make it available to them also.

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