What kind of media institution might distribute your media product and why?

When doing my research I looked at rock magazine Kerrang. I found that the magazine was published by Bauer Media Group and has been doing so since 1981. I think this would be a good distribution for my magazine as the biggest magazine they publish is Kerrang. My target audience is white males and females aged 16-20 which is similar to Kerrang. I really liked Kerrang magazine and so I would like my magazine to be similar to this. Using Buaer would hopefully make my magazine popular like kerrang. This means they would already know the target audience for a rock magazine and know where to distribute it to. The publisher is also very popular which would be good for my magazine because it is new.