What kind of Media Institution might distribute your media product and why?

Egmont is a publishing company that distributes books and magazines aimed at children from babies to teenagers.

The company is one of the leading publishing companies in the UK. The company promotes that the sells over 1 million books and 1 million magazines which makes the publishing ideal for my music magazine.

Examples of magazines which the company publishes to my target audience are Go Girl and We Heart Pop these magazines cover the interests of the target audience.

My music magazine would fit in with this publishing magazine as the genre is similar to the existing magazines in publication ‘We ♥ Pop’ in particularly as each of these examples are trying to reach out to a demographic of children and teenagers aged 7 – 15 by publishing content which will interest the reader.

Intermediate Media Company is made up of the former groups Origin Publishing, Magicalia and BBC Magazines.

The company publishes over 50 magazines and over 30 websites each displaying their high media production values.

Titles that target my music magazine are Top of the Pops magazine (teenage – 10 to 15) and Girl Talk magazine (pre-teen – 7 to 12), which includes celebrity, fashion and music, content. Both of these examples of magazines part of the company aim to reach an audience of pre-teens and teenagers. My magazine is a good fit for this publishing company as the content of celebrity gossip, music and stylings matching the existing magazine range for this demographic..

Frontline Distribution Frontline works with media companies

such as Haymarket Media Group, BBC Worldwide/Immediate Media Company and Bauer.

The company distributes and “sells magazines through 55,000 retailers across the UK and Eire to multiple retailers, specialist newsagents and individual shops” suggesting that the company is highly commended by publishing companies.

I would use this distribution company because they are reliable as they are trusted by major publishing houses. Plus they retail magazines to 55,000 which will mean that the magazine sales will be high.

Seymour Distribution

Seymour distribution has shares with frontline distribution suggesting they both promote magazines of the same high quality.

Seymour is the biggest distributor of UK magazines, selling them internationally across 90 countries.

Seymour is publishing partners with Egmont. For example ‘Top of the Pops’ and ‘Go Girl’ are products that are distributed by the company. They are partnered with many publishing houses suggesting they have a good reputation for making magazines widely available.

This distribution company would be good for my magazine as it will give the product a global identity.