QUESTION 3WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

AUDIENCE FEEDBACK IThroughout my A2 project, I received multiple audience feedback ranging from classmates to family members, also using a variation of techniques to achieve the feedback and comments.

My first audience feedback was when I produced my animatic. I showed the animatic to my parents and grandparents who were all impressed by my work but also slightly confused as the plot was hard to understand and wasn’t justified through the use of still images. Which is understandable.

I received questions such as:

“Who is the bad guy?” or “Why were they going camping in the first place?” These questions were all answered but I also learned that, when I produce the actual trailer, I must ensure that I make the protagonist obvious and also make sure that the purpose of the journey is evident.

POSTER : FIRST DRAFT

My second serving of audience feedback was the class analysis of my first draft of my poster. My first draft achieved an estimated B grade, which I was happy with, but it needed to show more of the narrative of the trailer and, by doing so, my teacher stated that I could achieve a higher grade.

We set up a rotary system that allowed each student to walk around the class and individually analyse everyone's work and write comments and improvements if necessary.

I received comments like:

“Love the logo and title font. Looks professional.” and “This looks like a real horror poster.” These comments were great to read and gave me confidence to redraft it and achieve a higher grade.

I also received a few improvements such as: “struggle to see the symbols on the trees.” and “I love the aesthetics. But It doesn’t show enough to represent the horror genre.” these comments were the most valuable and influenced me to redraft a whole new design.

POSTER : FINAL DRAFT

MAGAZINE : FINAL DRAFT

In my first draft, I decided to use a background taken from the trailer itself. But after researching into existing film magazines, I found that they rarely use this technique. And focus on a more studio-look background. So I changed it to look like exactly that.

The cloven logo was added in to the background to relate to the text, but after receiving comments from my teachers and classmates such as: “it looks too crowded” and “it takes the attention away from the main image” I decided to remove it and stick with a more simple, minimalistic look. And I think it works well.

I changed the pug when I removed the forest background as I found that the chrome looking pug looked better when accompanied with the monotone background.

From my classmate’s feedback, I also made the “and more blood” to be more recognisable and stand out more with the added bevel to make it look somewhat 3D. This was because they struggled to read it.

I also removed the blood splatter from the pug, as I didn't want to overdo the whole horror theme. It took the attention away from the text itself, and the connotations.

I kept the main splash text the same as the poster and trailer text as it shows consistency and reflects on the brand itself.

The next piece of valuable audience feedback was the classroom feedback of my final draft of my poster and the progression of my film magazine.

My final poster design received pleasing comments like “I didn’t think it could get any better!" and “Good representation of a horror genre.” My teacher was very pleased with what I did, and that I listen to her and changed the old one.

My magazine received multiple feedback; good and bad, where I made a huge variety of changes to the image, text and masthead. Which can be seen in the previous slide.

As you can see, I changed my masthead to suit the magazine better. I feel the slanted text has connotations with motion, and the fire was a hit or miss with my teachers but, after explaining that it has relevance to the narrative (devil/hell/fire) I managed to convince him.

AUDIENCE FEEDBACK III

The final, and most valuable source of feedback was when we set up a focus group – showing our three projects to a group of 16 people. These people were all in our target audience age range; 16-30.

FOCUS GROUP

0 - 15 16 - 30 31 - 45 46 -600

5

10

15

20 This chart shows that 100% of our focus group thought our trailer was made to target 16-30 year olds. The reasons for this were because our cast was a true representation of our age range. This also allows the audience to put themselves to the identity of the characters.

List three points in the trailer that help you identify the genre

“The demons”

“use of blood”

“dramatic music”

“suspense

“the unknown”

“horrific imagery”

“screaming”

“use of guns”

“implications of death”

“demons”

“you have to get out of here”

“eerie music”

psycho horror

thriller action drama01234567

FOCUS GROUP IIThis chart shows that 100% of our focus group thought our trailer was made to target 16-30 year olds. The reasons for this were because our cast was a true representation of our age range. This also allows the audience to put themselves to the identity of the characters.

To conclude, our results showed that 15 out of 16 people would go and watch out film in the cinema. This shows that our product was a successful promotional device.

Overall, I have learned that audience feedback is one of the most valuable factors when creating my product. It allows you to make changes to your work and adapt it to the people who would be interested in your work. Without a suitable audience, your product wouldn’t be successful.

I’ve also learned that with the correct target audience, you can achieve much more positive feedback and a more involved, enthusiastic audience.