Evaluation question 2

What kind of media institution might distribute your media product and why?

Distributors

❖ Distributors such as Film 4 and Warner Bros. are responsible from taking the film from production to the consumers, though marketing and exhibition of the film. They usually distribute the film either to a tent pole audience or a smaller, local audience. This is dependent on the films content, a larger budget film usually has a higher appeal for a tent pole audience as they can attract big name actors, directors and quality special effects.

Warner Bros.

❖ First established in 1923, Warner bros is one of the big 6 production companies in Hollywood and is renowned for produced and distributed big films and franchises such as Christopher Nolans Dark Knight Trilogy and the Harry Potter series. They make over $12bn a year from their movies. With a reputation for big films, we do not believe that Warner bros is suited to distribute our film as it is a small independent film with a smaller budget, with a limited appeal for a tent pole audience.

Disney❖ First established in 1953

Walt Disney studios produce, distributes and markets some of the world biggest films. With subsidiaries such a Marvel and Lucasfilm, Disney dominate the film industry. They specialise is fantasy films and family films. Therefore with the dark tone of our film, 15 rating and low budget we believe that Disney or it’s subsidiaries are suited to distribute our film.

Film4

❖ Film4 was launched in 1982 and is a British film production company, they specialise in British films. They make mid-budget films, and their films rarely target tentpole audiences. With Film4 being rather supportive of the British film industry we feel they would be an acceptable company to distribute our film.

Microwave

❖ Funded by the BFI and BBC films Microwave is a scheme set up by Film London. They help produce and distribute independent films by offering up to £25,000 to these films to help them be distributed or produced. This would be a viable option to distribute our film as it has a low budget and is not targeted a tent pole audience, the smaller investment and release will be beneficial to our film. Some example of their films have gone on to be very successful in the film industry; One example is Manors that had a budget of £100,000 and went on to make over £400,000 at the UK box office. Manors was a British crime thriller has was targeted at a local audience, similar to our film.

Conclusion

❖ To conclude, Film4 and Microwave are the most viable options for the distribution of our film. This is because they are not aimed at tent pole audiences and both a successful history of investing in lower budget independent films.