Question 3 What kind of media institution might distribute your film and why?

Anchor Bay Entertainment

Anchor Bay is an independent American home entertainment production company. As it is a small budget independent film company, 20th century fox distribute all of their films. This was an agreement that was formed in 2004. The reason I have chosen to use this company for production is for the reason that they specialise in horror film making and then get 20th century fox to distribute many of these films which is a working relationship that I particularly like

Anchor Bay Entertainment was first founded in 1985 as Video Treasures and its head quarters is in Beverly Hills, California.

20th Century Fox Distribution

As I would like Anchor Bay Entertainment to be involved in the production of my film, 20th Century Fox will be involved in distributing my film as most of Anchor Bays films are distributed by them. 20th Century Fox home entertainment was established in 1976 and is best known for distributing the two highest-grossing films of all time - Titanic and Avatar.

The dead https://www.youtube.com/watch?v=QvY3uIhXtTQ The dead was distributed by Anchor films in the UK and USA. The film was released on August 10th 2010 in the UK and starred Rob Freeman, Prince David Oseia and David Dontoh. It is a horror film which has the storyline of an American mercenary, the sole survivor of a plane crash, having to run across Africa, fighting the living dead.I can compare my film with ‘The dead’ because of the horror genre that they both share. Also because the character in ‘The dead’ will be coming across zombies and later on in my film events will occur to do with super natural forms as the hotel guests begin to be mysteriously attacked and eventually killed.

Marketing

There is a skull in this poster which could connote death. However there is a map within this skull which shows that there may be some type of geographical adventure involved.

The hands reaching up may be those of the zombies, slight give away that zombies will be involved.

Beautiful boy https://www.youtube.com/watch?v=aN_Gq1aFjUU Beautiful boy was distributed by Anchor Bay entertainment in the USA. It was directed by Shawn Ku and starred Michael Sean, Maria Bello and Kyle Gallner. The film was released on the 3rd June 2011. The film is about a couple in an emotionless marriage with their son away at collage. They knew he was unhappy at collage but are distraught to learn that their son was the mass murder at his school, killing 17 professors, fellow students and then himself. I can compare my film with ‘beautiful boy’ as the storyline is about a family and loss of a family member.

MarketingThis is the poster for ‘Beautiful Boy’

Opening weekend $16,162 (USA) shown on 4 screens.

Money spent on marketing is important as this process is about attracting the target audience to the film.

Image of the ideal family in the ideal environment – slight irony

Distraught looking parents makes the audience ask why this is.

Emphasis on the four star rating of the film.

Why Anchor Bay should distribute Insoluble

By looking at the films that are distributed by Anchor Bay it is clear that they have produced and distributed, alongside 20th century fox, many low budget successful horror films – therefore I feel that Anchor Bay would be a suitable distributer for Insoluble. I feel that a lot of films produced and distributed by Anchor Bay are very similar to Insoluble, especially ‘The Dead.’ This is because they share the super natural forms in a horror genre that appear in my film. Because of this I feel that Anchor Bay attracts a similar audience to my target audience so therefore would be an ideal distributer for my film.