How effective is the combination of your

main product and ancillary texts?

PICTUREIn order to create a flow between my three texts I had to ensure that they portrayed the same elements. A major part of advertising a movie is the characters and the images of the characters. In order to keep the themes fluent I decided to use the same actress that would then become recognizable as being associated with the movie ANNABELLE. This would then ensure audiences of the character’s name also as the name and character correspond. In order to create a difference I decided to show the character in a different way in order to slightly differentiate between the magazine and the Poster. For this decided to make the background a different colour but and have different shots. This would therefore still portray the consistency of the character, but also create a slight difference between the two media texts. The use of the actress is also a commonly used trailer, poster and magazine front cover convention as it is one of the major selling points of the movie.

BLURBThe blurb is consistent throughout the two media texts or trailer and poster; this is because it presents the relevant data of the movie. By keeping it consistent it follows the generic conventions of a movie trailer and allows audiences to learn more about the movie and those involved in it such as director and actors.

GENERAL FEEL OF THE THREE TEXTS.

Throughout my two ancillary there has been constant features that have been used in order to make it feel dark and portray the thriller genre. The layout and uses of colour an editing has enabled the feeling to be portrayed as it is in my main product of the trailer.

MOVIE TITLEMy movie title ‘ANNABELLE’ is simple and therefore memorable. I chose this name as it portrays an innocent feel however this would juxtapose the images of the actress making it more intriguing to watch. I decided to keep the colour red a common factor amongst the magazine and poster. This is because red represents blood and vampire ideas and therefore this corresponds with the innocence of the name. I therefore made the title of the movie the same font amongst the magazine and Poster with the slight difference of making it BOLD in the magazine. This was because the magazine had a lot of other aspects such as images and I wanted to make the title stand out just the same way, therefore I made it bold. The poster on the other hand was a simplicity setting and title fitted in appropriately in the size and font.The movie trailer on the other hand had a different text and this was to make it dramatic and captivate the audience. The black background made the red hard to depict however the white contrasting with the black made it more eye-catching and jump out more.

COLOUR SCHEMERed, black and white is a consistent colour theme, that used through my magazine and poster. These colours blend well together and allow the thriller genre to be portrayed. This is also a magazine and poster convention that restricts colours to the common 3 in order to not be too colorful but still be eye-catching.Coming soon/OCTOBER

The trailer is the main product and would be released first in order to give the audience a first look at what to expect. This is also the main advertisement so I put coming soon in order to intrigue audiences. I then put October in the poster as this is also an important advertisement and would come out later than October. This then shows a process, as the poster would advertise reminding the audiences of the trailer and release more information of the release day. The magazine also corresponds with this as the date and Halloween theme show it is an October setting.

The use of “from the makers of Insidious’ that is throughout all three texts is to evoke readers to identify the genre. Insidious being a well awarded thriller movie, it would leave audiences to suspect that the movie is also as high performing. This selling point is also vital and a commonly used convention. The effect of putting it on all three media texts is by making audiences recognize it from all aspects as those who watch the trailer may not see the magazine or poster but they would be informed through the trailer and vice versa. This therefore allows it to be reached to all people. Also the use of the upcoming actress is another selling point to audiences who recongise her.

The dark castle entertainment logo is used I the trailer and Poster in order to show what production company is associate with the movie. By having it used in both media texts is another selling point to audiences that may recognize the production being in another high rated movie and then leaving it with high expectations.

PRODUCTION LOGO

SELLING-POINT