Eric Bowlby

To get my magazine on the shelves firstly I would have to go through a production and publication stage, this consists of five steps:1. Ideas for the magazine, what the genre will be, what the magazine will look like, who

the audience will be and the content of the magazine.2. Research similar media products, look at the opposition. How is this similar to my

magazine. Look at how they are successful and apply this research to my magazine.3. Create flat plans for initial production, making the production process much easier

giving me something to work from.4. Constructing the product on an industrial size.5. Distribution of the product to an audience, is it commercial or independent? Either

targeted at a large or niche market depending on the audience

My primary audience are ‘indie kids’ but I have also included ‘hipsters’ and ‘indie scenesters’. Since the primary audience are ‘indie kids’ I would like to publish it to the mainstream but my

magazine does have more specific taste. NME has a similar audience to my magazine and is published by IPC media. Since my magazine is more specific it could be seen as a more cult

version of NME. Ideally IPC media would use synchronisation to sell both magazines. NME would feature adverts for IMM and vice versa. This would improve sales for IMM and increase NME’s

reputation with the readers of IMM. IPC media only produce two music magazines and adding my magazine would increase their knowledge and reputation in the music field. Bauer Media

produce and distribute Q, Kerrang! And Rocksound magazine. These magazines are a different genre from my magazine so it may be hard to get off the ground. Whereas with IPC the use of

synchronisation could make quick sales. With a large target audience these magazines are distributed to major retailers including supermarkets, Whsmiths , HMV etc.

IPC media produce and distribute NME magazine which has a similar audience to my magazine. Getting IPC to produce my magazine would be useful as they already have a diverse target audience who are willing to buy similar products. It would also give them an opportunity to add another music magazine to the market so the company could compete more against other companies such as Bauer media. The use of synchronisation would heavily benefit both NME and IMM magazine. IPC media understand this target audience well, adding a similar magazine would satisfy the fan base.

With the introduction of web 2.0 advertising for my product will be easier. NME magazine share articles on social networking sites such as Twitter and facebook, my magazine would also do this. Tour posters are also a good way of advertising magazines. NME have their own awards and this would give my magazine an opportunity to advertise through the use of synchronisation. IMM magazine could have their own category of awards at the NME awards. Advertising to large commercial audiences can also be done through the radio, television and the internet. Adverts at the side of popular pages will be able to advertise my magazine.

I will distribute my magazine to a large commercial audience through high street retailers and newsagents. I will also distribute them to large company's such as Whsmiths and HMV. Since my magazine also targets a more specific audience I will be able to distribute them to niche specialist shops, but the bulk of my magazines will go to large retailers. I will also offer a subscription to my magazine. This guaranties income and gets the magazine to the customer fast. Most professional magazines offer subscriptions as it’s a good way of targeting a large audience. Since my magazine is produced by IPC media distribution will be easy due to the size and economic power of the company. Through synchronisation with NME magazine and mass distribution my magazine should get off to a flying start in the industry.