Question 3
2
Magazine For my magazine advertisement to get a better understanding of what my target audience wanted, I created a online questionnaire which then enabled me to gain the information I need. I posted it on Facebook as a high percentage of younger people use it including my target audience. From the results I collected,I found out that many people preferred a clearer font for the title. To change this and to have a stronger link to the digipak, I put Font as it was clear for the most Important bits on the magazine advertisement. Another problem I faced was getting the correct look for particular magazine that my audience said would be appropriate. To help me with this I researched magazines they hadsuggested such as; Kerrang, NME and Mojo. I decided that NME was the magazine that was the closest to the genre alternative rock. Also by it being a youthful magazine, it will appeal to our target audience. Digipak When getting feedback for my digipkak, many of my target audience suggested that there were to many photos of the front cover. I rectify this; I put the images inside the digipak, behind the CD so they were in the background but not making the digipak look to busy. Instead, I used one image to show the band’s fresh youthful side by being outdoors.
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Transcript of Question 3
Magazine For my magazine advertisement to get a better understanding of what my target audience wanted, I created a online questionnaire which then enabled me to gain the information I need.
I posted it on Facebook as a high percentage of younger people use it including my target audience.
From the results I collected,I found out that many people preferred a clearer font for the title. To change this and to have a stronger link to the digipak, I put
Font as it was clear for the most Important bits on the magazine advertisement. Another problem I faced was getting the correct look for particular magazine that my audience said would be appropriate. To help me with this I researched magazines they hadsuggested such as; Kerrang, NME and Mojo. I decided that NME was the magazine that was the closest to the genre alternative rock. Also by it being a youthful magazine, it will appeal to our target audience.
Digipak When getting feedback for my digipkak, many of my target audience suggested that there were to many photos of the front cover. I rectify this; I put the images inside the digipak, behind the CD so they were in the background but not making the digipak look to busy. Instead, I used one image to show the band’s fresh youthful side by being outdoors.
Some feedback I got was that there was not a barcode on the digipak at all. I conquer the problem, I suggested that it would be on the wrapper they put over the digipak, which also has on it a safety tag. Music Video In the rough edit we showed to an audience of 16, we learnt that some of the shots were too static for the pace of the music video at the beginning. So we edited it but firstly putting in a clip of the band messing around however this
didn’t work as it looked out of pace at the beginning. We used a clip of the bassist, which was up beat and energetic. It fitted well as it showed the band together enjoying what they are doing. A problem we faced was that we had a fast piece of music at the beginning and keeping
everything in sync was difficult. From the rough edit feedback, we could see where we needed to re edit to make the video flow. Finally, some didn’t think the different shots of the band worked well together. We found that in some places such as verses, the band playing together did not flow as well as them playing in the chorus. By having individual shots of band members in the verses, it made the chorus stand out more.
