3. What kind of media institution might distribute your media product and why?

Future PLC are a magazine publishing company who publish magazines that are mainly aimed at sports and gaming enthusiasts. They also publish music magazines, but the music magazines they publish are mainly about guitars and guitarists. This means that they don’t publish a hip-hop magazine and so therefore my magazine will be a new area for them to focus on.Another reason why they would be able to publish my magazine is because they have lots of experience and knowledge with publishing other magazines that are to do with sports and gaming, so all they will have to do is apply the same sort of tactics when publishing my magazine.Also because my music magazine is strictly only about hip-hop music, it means that the competition in the market will not be fairly big because there are not many other music magazines that focus on only hip-hop or a different genre of music.

3. What kind of media institution might distribute your media product and why?

These are some of the magazines that Future PLC publish, you can see they focus on two main groups of people which means that their competition isn’t against other magazine publishing companies will not be very hard because the area they mainly focus on are gaming and sports. There aren’t many gaming magazines around which means that they are competition in a very small market for that magazine and also for the sports magazines they publish, they focus on one main sport, cycling, this also means that the competition wont be so bad because not many sports magazines focus on one kind of sport. However, a disadvantage that Future PLC could face is that for their sports area, because they only focus on one area, it will mean that some customers might not be pleased with this choice because they might demand for a coverage of multiple sports in a magazine.