Question 3) What have you learned from your audience

feedback?

Here is a brief summary of the audience feedback we received for the music video and the ancillary tasks.

Audience feedback from our music video

•Your music video made us feel excited.

•The video set the right tone for the song.

•The video featured contrasting elements of peace and protests

•The lip syncing was successful through out the majority of the video.

•The jumpy editing makes you feel as though you are part of the music video.

•Professional

Audience feedback from our digipak and magazine

poster

• It looks realistic -

The labels

Song listings at the back

Other generic conventions of what you would find in a CD album cover

• Good use of different images but they look pixelated.

• It looks interesting

14 – 21 YEAR OLDS

MALES AND FEMALES

http://stmarksmediaa2g62010.blogspot.com/2010/11/research-

audience-profile.html

Are you male or female?

How old are you?

What is your favourite music genre?

Who is your favourite artist?

What would you expect to see in a music video and why?

Do you prefer music videos with a storyline or just band

shots?Why?

How often do you listen to music?

How do you listen to music?

How do you purchase your music?

ages 16-18 and consisted of both males and

females

There were three people within each focus group, as we felt that

three was a better number to cause a conversation between

the students

http://www.youtube.com/watch?v=z4Sngu9Iiu4&feature=BF&list=ULTJNs-7o0gB4&index=1

take a train again away from shame And blame a city pained to see a friend I hadn't seen since I was drinking underage. I was a ten a day, how'd you say, little shit White lightning, heightening all my courage, quick wit. We wore checkered season wallabies buttoned shirts and whiskey

I'm a featherweight champion, cheap to get pissed wish Candy were here with me, she'd deffa deal with it tell 'em all to shut their mouths and go suck their mommas dicks coz she ain't no she ain't that low, three fingers down or the other two up, and I'll sing this proud.

There was also suggestion to cut out the bad language, we considered this, as we felt as though it can be offensive to some of our target audiences, however by cutting out the lyrics such as “shit” and “dick” , you lose the impact and the attitude of the song – therefore we decided not to cut out the language.

One girl in our focus group suggested that it would feature the lead singer and his friends, - as a group we liked this idea as it challenges the concept of a music video featuring only the band member and the people of the narrative.

one of our audience’s said they felt violent

after watching the music video, which is

not one of our intentions, however we

understood that this message could have

been conveyed through the protests.

the majority of the focus

group said that they felt

excited after watching our

music video – which was

one of our own personal

objectives of the music

video.

As a group we decided to use the method of hand held camera shots at the protesting

messy, fun and energetic appeal

Lip-syncing was consistent through out

We would broadcast our music video on YouTube and Facebook as well as other networking sites, in order to show our music video to the world.

However, another option would be to release the animatic of our music video first, perhaps gaining some of our target audience’s interests, and then release a teaser trailer of the music video – which would be our rough cuts. Finally, we would then release our music video. This all would be done with a few weeks of each other – therefore gaining a lot of target audiences as they would feel excited for what is to be released next until they see the final product. – However this concept ties in with the marketing and release of a film, as it first releases a teaser trailer, then a trailer, and then the film itself. This can also tie in with the release of Modern Warfare 2, where the marketing and release of the game decided to release small clips, gaining audience interest before the final game.

NEGATIVES?POSITIVES?

IMPROVMENTS?

THANK YOU.