Question 22
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Introduction• ForA2MediaStudies,Ihadtoproduce2ancillaryproducts:Afilmposterand
frontcoverofafilmmagazinetopromotemyfilmtrailer,AQuestionofIdentity.
• IamawarethatinthefilmindustryPosterandAdvertisingcampaignsaremadetoattractandaddressglobalaudiences(includingthefilmstargetaudience)toviewthefilmattheexhibitionstageincinemas.
• Iamawarethatprofessionallyinthefilmindustrybeforetheofficialmain/finalfilmposterandfrontcoverforamediamagazineisproducedanddistributed,variousdesignswouldbeconsidered.
• Wedecidedthatwewouldindividuallymakeafilmposterandfrontcoverofafilmmagazinetopromoteourfilmtrailer,howeverwedecidedthatifweallhadthesametitleforourfilmmagazinefrontcover,TopFilm,butwithdifferentPuffs,CoverLinesorPlugs,wecouldpromoteourfilmpartiallytogetherbutmakeindividualancillaryprojectswithourownideas.
HowmyPosterlinkstomyfilmtrailer• ThefilmposterIhavecreatedworkseffectivelywithmymainproduct
constructedwithmygroup–thefilmtrailerforAQuestionofIdentity.Itlinkswithmyfilmtrailerasitincludeskeyprincipalcharacters,bothAaronandSydney,onthefront.Thesetwocharactersarekeypeopleinthefilmtrailerandfilmsstoryline.
• ThepostershowsanimageofSydneyandhershadowonthefarrighthandsideoftheposter,herprofileisseenwithastrongbeamoflighthighlightingherpaleporcelaincomplexionsymbolizingthather‘identity’isbeingsearchedanda‘question’inthestoryline.Thesecondprotagonist,Aaron,isseenthroughhiseyesthroughthetitle–AQuestionofIdentity–thishintstotheaudiencethroughdirecteyecontactthatheissearchingforhissistertoavengeherdeath;highlightedwithalensflareeffectinthe‘Q’lettersymbolizingasearchingandinvestigativefeeltothefilm.
• Themoodoftheposterisreflectedthroughthedarkcoloursused,forexampleblackcoverspredominantlythewholeposterexceptforaflashofastormy,darkandeeriesky,inspiredbytheScandi-NoirgenreIindividuallyresearchedaboutbeforeplanning.Theskypersonifiesatemperamental,gloomyandmurkyfeel–acommoncodeoftheThrillerandActiongenre–creatingjeopardyandsuspense.
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GenreConventions• Thepostereffectivelydisplaysthegenrecodesandconventionsofourfilm.• Myposterincludesfeaturesthatwouldbecommonlyandprofessionally
associatedwithmurder,deathandcorruptionasithasadarkcolourscheme,directeyesightbehindthetitlethatappearstobeAaronhidingandamysterious,questionableandeeriestormysky;promotingtheThrillerandActiongenre.
• WhenresearchingfilmpostersIfoundthatcolourswithintheposterwasanextremelyeffectivegenrecodethatallowedthepostertoconveythemood,emotionandgenreofthefilmtotheaudience;furtherattractingandaddressingtheirattention.
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Audience
• Myaudienceisavitalpartofthesuccessofmyfilmtrailer,filmposterandfrontcoverofafilmmagazine’sdistributionandreception.
• ByhavingacleartargetaudienceandmarketthatIamaimingtodistributemymainproductandancillaryproductstoallowsmetoknowthecorrectstepstopromotemyproducts,usingsocialmediasuchasTwitter,Instagram,Facebookandmyfilmtrailerswebsite.
• Ihaveusedvarioustechniqueswithinbothmymainandancillaryproductstoappealtomyaudienceandattractthemtofollowmyfilmonsocialmediaplatforms–forexample:Ihaveincludedthe‘bugs’ofTwitter,InstagramandFacebookatthebottomofmyfilmposter,thefilmswebsiteaddress,thereleasedateandformsmyfilmwillbereleasedinsuchas2Dor3Datselectedcinemas.
• Ihaveincludedapageattheendofmyfilmtrailerthatincludesthesocialmedia‘bugs’Ihavepreviouslyincludedinmyposter,thereleasedate,theformsmyfilmwillbereleasedinandthewebsiteaddressformyfilm.IhaveincludedPuffsonmyfilmmagazineposterthatenticemyaudiencetoreadthemagazine,suchasmyprincipalactorsnamesand‘FromtheDirectorofTheUnhinging’hintingtomyaudiencethatmyfilmsproductioncompanyhasassociationwithotherfilms(TheUnhingingwasmyASfilmopening).
• Myfilmstargetaudiencewouldbemalesandfemales18+.WespecificallyfeltitwouldbeafilmthatwouldappealtobothgendersduetoAaronandSydney(maleandfemale)beingprincipalcharacters.
• Attractingandaddressingthistargetaudienceiseffectiveasthegenrecodesandconventionsofmyfilmposterandfrontcoverofthefilmmagazineattractsandaddressesaudiencesduetoprofessionalfilmsofthesamegenreusingsimilarcolours–itusescodessuchascolours,fontandphotoseditedthatportrayadark,sinisterandfastpacedactionthrillerfilm.
• ThemainproductwouldappealtoourtargetaudienceasthereisayoungcastandthestorylinesharessimilaritieswithfilmsthathavethesametargetaudiencesuchasTheDivergentSeries.Itisrelatabletomostyoungteenagersoryoungadultsasthefemaleandmaleleadsareofthesameageasmytargetaudience;possiblycontrastingwithmytargetaudience’sreality;acommonreasonwhyaudienceschoosetowatchfilmssuchasmyownduetotheneedtoescaperealitiestoaworldthatismoreappealing,interestingandexcitingthantheirown.
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MyFilmMagazineFrontCover
• Myfilmmagazinefrontcoverwouldalsoappealtomytargetaudienceandpromotemymainproduct.
• WhenIwasplanning,constructing(filming),editingandfinalizingmyfilmmagazinefrontcover,IhadtoensureIwasattractingmytargetaudience:maleandfemale18+.
• Mymaincharactersinmyfilmtrailerandonmyancillaryproductsareyoungandofsimilaragetomytargetaudience.
• ByusingthesamecharactersinmyfilmtrailerandaselectiononmyancillaryproductsIhavecontinuitythroughoutmybrandimage.Thisiscleartotheaudience;attractingandaddressingtheirattentiontoallthree.
• Tofurthercreatecontinuitybetweenmyfilmposterandmyfrontcoverofmyfilmmagazine,Icontinuedthesameblackcolourscheme(usingredtohighlightkeyaspectsofmymagazinecover,matchingthetitleTopFilmred,boldandvibrantcolourscheme)andshadowy,erasedandhaunteddisplay,creatingsuspenseandjeopardy,whichissignificantthroughoutthetrailer.Thismatchesthegenrecodesandconventionsforactionandthrillerfilms.
• IusedanimageofAarondirectlylookingintotheaudiences’eyesgrabbingtheirattention;attractingandaddressingittothefilmmagazinecover.Aaronisinthemiddleoftheposterandhasdirecteyecontactwiththeaudiencemakinghimappearpowerful,commandingandassertivetonotonlythemagazinecoveranditsaudience,butalsotothefilmtrailersstoryline.Thismatchesmyfilmtrailersoverallhypothesis:Aaronisavenginghissister’sdeath–thisisclearthroughoutmytrailerandmyancillaryproducts.
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Conclusion• Toconclude,Ithinkmyancillaryproductssuccessfullyendorsemymain
product:myfilmtrailerforAQuestionofIdentity.• Mytwoancillaryproductsaresuccessfulbecausethereisclearcontinuity
betweenthembothandmymainproductthroughsuccessfullyendorsingeffectivefilmmagazinecoverandfilmpostercodesandconventions,amongststrong,boldcolourschemes,highresolution,brightandeye-catching(somedirecteyecontact)imagesofkeyprotagonistsinthestorylineandclear,readableandenigmaticcoverlines,slogansandpuffs.
• Thusmyfilmtrailersactionandthrillergenreisclearthrougheffectivecodesandconventionsofmyancillaryproducts,showcasingthedark,haunting,eerieandquestionableatmospherethatissorelevantinmytrailer;creatingsynergythroughoutmyproducts.
• Myfilmmagazineposterandfilmmagazinefrontcoversuccessfullyenticesaudiencestowatchthefilmattheexhibitionstages/orattractsthemtobuythemagazine,byuseofevidentinstitutionalinformationsuchassocialmediaplatform‘bugs’(Twitter,Instagram,Facebookandfilmswebsiteonmyposter),theindustryinformationsuchasdirector,producerandcast/crew(onmyfilmposter),relevantplatformsthefilmisshowcasedonsuchas3Dor2D(onmyfilmposter)andactorsandactressesinvolved(onmyfilmmagazinefrontcoverandfilmposter).
• Byincludinginstitutionalinformation,myaudienceissuccessfullyattractedandaddressedtofollowtheprogressofmyfilmtraileronsocialmediaplatforms,forexample,thatwillenticeaudiences’tofindoutmoreinformationaboutthefilm–creatingabuzzpre-release.