Question 2

“How effective is the combination of your main product and

ancillary texts”

The research and planning I constructed and collected throughout my media coursework allowed me to see how that within the music industry, artists products more often albums are presented to have a particular style that often reflects the particular genre of the music the artist is portraying, whether it be Pop or rock etc. Nerveless disregarding the genre of music each album keeps the design and theme consistent throughout the product. The purpose of this convention is to allow product being promoted and advertised by the artists easily identifiable and recognisable by their chosen target audience, as well as enabling the audience to familiarize with the artist if they often present the same style on each of their albums which can help with promotion and popularity of the artist. So for me to follow this particular convention will help present my product as being more realistic within the media industry.Therefore when designing my own product, I attempted to reflect these ideas and principles in order to attract my target audience as like a professional media product would be presented. In order for me to do this, I ensured I had certain aspects that were constant within all 3 of my products, such as colour scheme, font (logo) and camera shot.

To ensure that I had a sense of continuity and flow in my ancillary tasks, I felt it would be a useful to create a logo which is a small design that is connected with an organization to identify their product, therefore having this featured on both my digipac and poster my target audience would be easily recognise and associate my artists product by the use of chosen font design. For example many A list music artists have their own logo such Jessie j and Miley Cyrus media products are identified simply due to their logo that has been created in order to be associated partially with them. Using a logo also increases the popularity within the industry even outside their target audience, other member eventually gasp their logo and associate it to them, which is an aspect I wanted to create for my own artist.

My Digipac

Before the construction process of my music video, advertisement poster and digipac, I researched into the colours often presented in the genre of pop music and from my findings I created a colour scheme that I would incorporate to allow an interrelationship and continuality throughout all three products presenting them as professional products. My colour pallet consisted of vibrant, elegant, shocking bold colours, which was suitable for the genre of pop and they style I was trying to creating in my music video with the consistent use of different shade of blues, white and black. I felt the use of this colour would help create the elegant stylized music video as well as linking the lyrics of the songs, which help present my artist as sassy, glamorous and independent which are characteristics that my target audience look up too and admire presenting her as a role model to the younger generation. The costume my artist is pictured in also ties in with the colour pallet of silver and black and is used in all three products again creating a link between all three media products.

My Advertisement Poster

In order to highlight that Phoebe Cooper is the only artist and is the focal point throughout all 3 products, I have ensured that I used either medium shots or close ups this really emphasises status position within the products that she is the main centre of attention. This type of angles also highlights her facial features to engage and appeal to the target audience as the target audience are often intrigued by an artist appearance. I also wanted to reflect my artist’s personality through their use of the camera shot presenting her star image of confident, independent yet glamour women and I felt this was portrayed well through my choice of camera angles chosen for my final 3 media products. By using the connection of the central and close up shots I am inflecting this sense of direct mode of address upon the target audience, it makes the each audience member feel relatable on a personal level towards the artist. Although on the inside panel of my digipac I have used the rule of third , I have used this so that even though the artist isn’t in the centre of the shot , the audience naturally gravitate their eyes towards her before anything else.

These are the 3 main mages I used to throughout my digipac

Some of the small props used within the music video such as the watch and champagne glass are not featured on any of the 3 products. I did this deliberately as these are aspects that aren’t essential to the music video and I didn’t wanted to portray watch features in the music video but to reflect the style and themes to the audience, therefore without revealing all aspects within my music video they would be more intrigued and inclined to watch the music video. Overall the iconography I have incorptarted throughout the tasks confirms that there is an association between the artist and all these aspects, therefore making the overall outcome of the products effective and interlink with one another.

Props featured in My music

video