In what ways does your media products use, develop or

challenge forms and conventions of real media products?

Recap on Carol Vernallis’ theory

Carol Vernallis believes that edits happen much more in music videos and that there is a lot of disjuncture within a music video and also she believes that there is base track editing as the rhythm is normally linked to the song.

Vernallis’ theory mainly states that:1.The camera moves in time with the music2.There are a lot of jump cuts used3.Edits are obvious to interest the viewer’s more interested.4.Base tracks are used a lot to structure the video

Recap on Andrew Goodwin’s theory

Music videos are normally used to help promote the song and one way how they do this is by making the audience remember it by the video. When someone watches the video they will think of the song and possibly

vice versa. Andrew Goodwin believed there were three different types of music videos:

1. Amplification is when new meanings occur and it relates to the lyrics, it doesn’t contradict the lyrics.2. Illustration is when the music video itself tells the story.3. Disjuncture is when the video itself has little or no connection with the lyrics from the song like they are two

different things and it can sometimes contradict itself.

Andrew Goodwin also believed that traditional narrative style isn’t really associated with pop videos and that they rely more on repetition to keep the viewers interested.

How our video follows the conventions of Carol Vernallis’ theory

I think our video has everything Carol Vernallis’ theory states. The camera was always in time with the music as this makes the video look much better and gives the viewers a better understanding. Also we have loads of jump cuts in order to keep the viewers interested I believe jump cuts are very useful as they skip from one scene to another in a matter of milliseconds. Further on we used obvious edits to keep the viewers more interested for example when the two buses passed each other we slow motioned it to make it look more effective. Finally Carol Vernallis’ believes to use base tracks in order to structure the video and I believe we done this very well as we used a few noticeable base tracks including: the park, the bus stop, river Thames and London scenery.

Below is an example of how the camera moves in time with the music

Below is an example of the base tracks we used to structure our video

Below is an example of how we have used jump cuts

Below is an example of how we have used obvious edits

How our video follows the conventions of Andrew Goodwin’s theory

I believe our music video can be related to Andrew Goodwin’s theory as when you watch our video it will make you think of the song and when you listen to the song it will make you think of the video. We planned out exactly what we wanted to do to follow the conventions of this theory and I believe we achieved what we set out to do as the whole video starts from the morning with sunshine and throughout the video it goes from daytime to night time. We done this because the lyrics suited it and this I where we followed the amplification part o the theory as our video links to the lyrics. For example when talking about the past we used black and white effects to resemble the past and also we often showed clips of sunshine as the lyrics contains needing sunshine. Also when the lyrics said “I was in a place that I didn’t wanna be” we used a clip of our artist isolated in a tunnel with his head in his hands to link it to the lyrics. In a way the music video does tell the story as it goes from morning to night to represent the artists journey with the base tracks as well so I believe again we have partly followed Andrew Goodwin’s theory of illustration here. There is no disjuncture in our video as we wanted to avoid this. Finally as we have a chorus we did have repetition in our video to keep the viewers interested however we did not rely on it as without the repetition I believe we would of still kept the viewers interested.

Below are examples of when the lyrics match the video