Question 2: How effective is the combination of your main product and ancillary texts?

Introduction

• I am going to discuss and analyse my work and how coherent my music video and print production work were. As a combination, it was important my work was identifiable as a package.

• As well as an analysis, I will also be discussing improvements I could have made.

My AdvertHouse Style Colours: Slightly sepia neutral colours, black (000000), brown 402e2e) and white (fffefe). And then Red (c00000)

Main Images: Only one conveying a star image effect. Guitar suggesting the indie/nu-folk sound.

Texts: From “dafont.com” –Passenger in BebasNeue (spacing in-between each letter) and Staring at the Stars in Clear Line.

Visual Aspects: Reviews – With 4/5 star ratings, a feature that appears on many album adverts in magazines.

Business Logos: A common feature advertised, for example HMV and iTunes.

Lighting: Artificial lighting to give the advert a glossy, polished look.

My Digipak

House Style Colours: Red (c00000), Black (000000), White (fffefe) and an overall sepia effect.

Text: Font’s from “dafont.com” –Bebas Neue and Clear Line, used throughout.

Lighting: Artificial lighting in a studio and also edited natural lighting for the back cover.

Visual Aspects: The “tree theme” on the back and it’s use of close-up branches for the CD design.

Costume & Props: Natural everyday clothing and guitar –suggesting the sound of the music (Indie/Nu-Folk)

Is my Print Production work recognisable as a package?

• I feel the two parts of my print production work are coherent and they are recognisable as a whole package. I’ve used the same colour scheme, the same fonts and the same image from my digipak as the main image on my advert.

• This has all been purposefully chosen to make my print production work recognisable as a package for my target audience.

Music Video: Image 1Lighting: Naturalistic, fresh, bright.

Visual Aspects: The main singer, made apparent straight away and is lip syncing. His clothing and overall ‘look’ is the same as the digipak and advert design.

House Style Colour: Is similar to the digipak and advert design. The red coat is a significant feature which stands out and the natural brown and slight sepia effect add to the overall look of the video.

Position of the Camera: The main singer is placed centre of the camera, making him the main focus point.

Music Video: Image 2Lighting: Artificial lighting due to the ‘pub environment’. The slight sepia effect is still apparent throughout the video.

Clothing: Everyday casual clothing worn by 16 –25 year old males. Dark clothing that blends into the scenery and surroundings making it more relatable to the audience.

Props: The up close beer pulls create the feel of everyday life for a young adult male. They also tell the audience where the scene is taking place.

Music Video: Image 3Visual Effects: Close up of band member playing the guitar, shows a performance element.

Lighting: Artificial lighting used. Fresh and light tone used compared to the sepia effect we’ve seen throughout.

Props: Instrument –Guitar to add the genre of indie/nu-folk. The guitar was also featuredin the digipak and advert.

Colours: In the performance scenes the colours have a slight green effect but still maintains the neutral browns and whites.

Is my Music Video consistent within itself?

• After analysing my music video, I believe it is consistent and coherent within itself. All the way through there are natural environments in everyday places with everyday clothing and a big sense of realism coming through which is what my target audience will connect with. The theme of friendship is also shown all the way through.

• However the lighting and colours are not consistent all the way through especially towards the end of the video but all the different angle shots are the same colours which shows the homemade effect of our video, another feature which creates the sense of realism.

• We added RGB curves and adjusted the brightness and contrast on some clips in attempt to create consistency.

Is my print production work and music video recognisable as a whole

package? • The colour scheme of my print production work was very

controlled and airbrushed which allowed my digipak and advert have a smooth polished look to them as I had control of the colours (red, brown, black, white). In comparison with my music video, the video looks homemade due to the natural colours and the RGB curve filters.

Is my print production work and music video recognisable as a whole

package? • The lighting on my print production is different compared to

the lighting in my music video. The pictures on my print production work used artificial light and were airbrushed/photoshopped to make them look professional. The lighting in my music video varies as we use natural lighting outdoor and battery powered LED lights indoors therefore the lighting in incoherent between my print production work and my music video.

Is my print production work and music video recognisable as a whole

package? • The props and costumes are recognisable throughout the

music video as well as the print production work. They’re everyday clothes that our audience can relate to and as the scenery in the video is an everyday environment, we wanted to keep the costume simple. As for props, the guitar featured in the print production work is also in the music video which makes it coherent.

Improvements I could have made

• Lighting was a big issue within our music video the indoor scenes all look slightly different. I feel with more attention to detail, we could have fixed this issue.

• To be more coherent to my print production work, we could have filmed some scenes in a studio as the scenery in my advert and digipak was taken in a studio environment.

• In the beginning stages of planning, we had planned to film the tree / under the tree in my digipak design. I feel this should have been a main place to film in order for my print production work and music video to have another link.