How effective is the combination of your main product and ancillary texts?

SloganThe slogan for our documentary is “What are you afraid of?”. This directs the slogan at the audience and intrigues people into the documentary. We used the slogan in both advertisements for the documentary to keep the products similar. This creates consistency and professionalism within the 3 products. This slogan works with the documentary by bringing up the relevant themes of fear and phobias, therefore the slogan is one of the main selling points of the adverts.

VoiceoverWe used the same voiceover for the documentary as we did for the radio advert. We did this so that the advert would be consistent with the documentary and ultimately become more professional. The voice we used was a deep calm male voice to make the themes of danger and fear come across in a subtle way.

TitleOne of the most important things to include in all of our advertisements as well as documentary is the actual title of the documentary. We chose the title “in the face of fear” as it cuts to the point and tells the audience exactly what the documentary is about, people facing their fears. The title is mentioned on the documentary as well as both advertisements letting the audience know what the documentary is called. I feel the title works well with the documentary as it is quite a gripping and mysterious title which would attract the audience.

Font ChoicesWe decided to use different fonts on the print advert and documentary as we felt different fonts conveyed different messages through the text it was used. For example on the print advert we used a formal font which was very bold. This was done to attract attention to the title and tagline and make the audience remember the name and time of the documentary and its scheduling. However we chosen a different font for the title screen on the documentary as this font was a lot more formal and quite a serious font, therefore setting the mood for the dark tone of phobias on the documentary. I feel the two different fonts works well for the job that the text is supposed to do.

ImagesIn our print advert we used a half and half face to signify our regular state of mind and our phobic state of mind. The reason we made one half human and the other half clown is because a clown is one main example of a stereotypical phobia. We also used a clown because we felt it gave the advert and documentary a gritty and scary feel that would be appealing to the audience. The difference between the clowns emotions and humans signify to the audience how phobias can become a serious problem in peoples life's. The clown conveys themes of fear and overall create a phobic theme for the documentary. This advertises the documentary well and is very catching to the eye.