HOW EFFECTIVE IS THE COMBINATION OF YOUR

MAIN PRODUCT AND ANCILLARY TEXTS?

Before I designed my album cover I researched other signed artists in order to standardize my work in same quality as professional albums in the market.

I researched CD digipaks with my genre of music to find similarities and important factors that I can use in my work.

Existing Professional Albums

Development Before I decided on the images I will use for my CD digipak I had a practice photoshoot. This allowed me to experiment and get some audience feedback on my practice front cover.

Looking right represents the artist looking ahead in his career.

Photo-shoot Practice

Photo-shoot Final

Influenced by Andrew Goodwin’s theory that close-ups of the artists gives them the representation and publicity they require, I have chosen a close-up image for my front cover and back cover.

Also my artist is subject to close relationship with the audience as they can view his emotions closely.

Marketing Audience

One of the ways I did this is by exposing different brand in the music video e.g. his chain. This is very common in rap culture and mainstream hip hop, therefore it markets a large audience.

MY CD DIGIPAK