IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

The use of the “behind the scene” studio location to show the artists are usually used in freestyle videos on the internet or remix or cover videos, these locations are recognisable with artists very into their music and it’s a personal window into the making to the music we listen to, establishing the relationship between the artist and the audience it is also linked into the web (2.0) generation where YouTube is the main site used for music consumption.

The use of other locations such as the park and outdoor stage was a sort of documentation as well as a performance as we are with the artist on a casual level further establishing the relationship between artist and audience through the music video. The image of “the girl next door” constructs a star image representation.

We used Andrew Godwin's music video theory specifically to understand elements of our music video along with genre conventions. Rapid cuts and genre related visuals compliment the music and amplifies the music and performance shots amplifying the lyrics through performance shots showing medium close ups of our “stars” creating a sort of “a star image”, giving the video an iconic, low budget, “do it yourself” feel that can relate directly to our target audience. We decided to not use any intertextual references since the track is a throwback in itself with modern artists lending vocals.

Performance shots dominated he video constusting a star image with both artists, as well as adding a slight voyeuristic element, it is also another convention we have decided to include in our video. The minimal storyline uses the convention of a fragmented narrative. We elude to the idea of a flashbacks or memories flashing on screen to give the loose narrative.

Editing techniques are inspired by me looking at dubstep video “shot yourself in the foot again” by Example and Skream. The cuts are on beat with the music and compliment the melodic bass. Our editing technique uses the cuts in the same way but superimposing two images to give a better sense of disorientation and a flashback quality where you are not quite sure what you are focusing on rather than showing a full on narrative. The rapid cuts used are also a convention of the music video we used.

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