Quest 02 - Eps 1 - Learning Objectives v4

Rully Agus Hendrawan [email protected]

Business intelligence &

Data Warehouse

Quest 02Episode 1 – From Scorecard to Dashboard

Objective

Key Indicator

Critical Success Factor

Learning Objectives

mailto:[email protected]

Disclaimer

• Private use only

• Don’t distribute this document along with its accompanying materials anywhere else

Soft Skill

• Process of Creativity

• Judge the Objectiveness (Perspective agreement)

Creative

• Start with something … anything

Creative


• Learn from others (Copy / Imitate)

Creative



• Appreciate as it is

– do not judge right or wrong, YET

Creative



• Appreciate as it is

– do not judge right or wrong, YET

• Twist

– put your own perspective from others ideas

– State, whether you’re agree or not.

Objective (Perspective agreement)

• Start from subjective perspective

Objective (Perspective agreement)

• Start from subjective perspective

• More opinion,

more objective

Managerial Skill

• Importance of Defining Goal

• Importance of Measurement

• Importance of Business Intelligence

Case 1

Two website, A and B

• A = 1000 unique human visit / hour

• B = 200 unique human visit / hour

A is performing better than B most likely

Case 2

Two website, A and B

• A = 1000 unique human visit / hour

• B = 990 unique human visit / hour

A is performing better than B ?

We can’t manage what we do not measure

Act / React Smarter

Aware of your surroundings

We won’t know how far we are from the goal,

if we don’t know where the goal is.

Aim for a Goal

1. State the Objectives

Aim for a Goal

1. State the Objectives

2. Measure the distance (from current position to where the goal is)

Objective

• What you want to reach / aim

• Continyu

• Continyu:

– Membuka wawasan mahasiswa

• Diskrit / Event:

– Mengadakan kuliah tamu

Objectives

• Meningkatkan Prestasi Mahasiswa

– Meningkatkan Prestasi Akademik dalam Kampus

– Meningkatkan Partisipasi Akademik di Luarkampus

– Meningkatkan Partisipasi dalam OrganisasiKemahasiswaan

Critical Success Factor (CSF)

Something that needs to be in place to achieve that objective

• Objective: Increase Profit from Customer

• Exact / Implicit Objective: Increase Average Revenue per Customer from £10 to £15 by EOY 2008

• KPI: Average Revenue Per Customer

• CSF: an attractive new product

Metrics / Measure

Distance between current position to the goal

Some measure / metrics can NOT be counted

Key (Performance) Indicator

• The KIs you select must reflect the goals of the company

Measure for specific objective

Identifying and applying KPIs

SMART:

• S – Specific

• M – Measurable

• A – Achievable

• R – Result-oriented or Relevant

• T- Time based

Measurable

• Bisa berasal dari measure yang kualitatif

dikuantifikasi menjadi kuantitatif

• IPK kualitatif

• Dikuantifikasi/summarize dari:

– Rata2 IPS

• Rata2 Nilai MK per semester– Rata2 tugas per kuliah

Time based

Which one is easier to monitor?

Jan Feb Mar Apr

A. Total visitor 100 105 110 121

B. New visitor / mo ? 5 5 11

KPI effectiveness

With such limited budget, which goal you should aim?

OBJECTIVE: Increase member participation

KPI effectiveness

While “increasing member participation”, which indicator should I monitor?

OBJECTIVE: increasing member participation

SUB-OBJECTIVE: increasing loyal member

KPI effectiveness

While “increasing loyal member”,

should I monitor

“registration / day (from 100 to 150)”

or

“unique human visit / hour (from 9000 to 20000)” ?

If the “unique human visit / hour” is high, it’sdoesn’t necessarily mean that I have more“loyal member”

–Why?

If the “unique human visit / hour” is high, it’sdoesn’t necessarily mean that I have more“loyal member”

–Why?Blind advertising, can cause high “unique humanvisit / hour”, but doesn’t affect the increasing of“loyal member”

KPI effectiveness

There’s No BAD KPI,just BETTER or BEST (which is more effective).

Bad use of KPI

KPI must be part of a measurable objective

KPI is something that quantifies managementobjectives and enables for the measurementof strategic performances

Measure / Metrics != KPI

• Objective: Increase new clients

• KPI: number of new clients you have at the call center

• CSF: installation of a call centre for providing questions

Business Objectives

Key Success Factors (KSFs)

Key Performance Indicators (KPIs)

Tracked by.Determine.

No Injuries Safety LTI, LTIFR, LTISR.

Interpretation of KPIs is KPI dependent.

KPIs do NOT give answers, rather they raise questions and direct attention.

• Objective != KPI

• Objective != CSF

• KPI != CSF

References

• http://en.wikipedia.org/wiki/Management_by_objectives

• http://en.wikipedia.org/wiki/Business_Activity_Monitoring

• http://en.wikipedia.org/wiki/Critical_success_factor

• http://en.wikipedia.org/wiki/Performance_indicator

• http://www.businessknowledgesource.com/manufacturing/evaluating_kpis_featured_article_026574.html

• http://management.about.com/cs/generalmanagement/a/keyperfindic.htm

• https://secure.kpilibrary.com/login?site=library

Decision making: Dashboard Gauge

Knowledge hypotheses

Information summarize

Data

Sample

My website has low participation because the number of new member / registration is low

Low Registration per day

Registration Form

Data overload!

• Page Stats

• Registration Stats

• Comment Stats

• Status Update Stats

• Social Network Stats

Decision

related to business

Decision

related to business performance

related to business process

related to business model

related to business budget / plan

Decision

• Sistematik

• Terukur

Analysis

1. Data are stable

2. Non-improving trend

3. Improving Trend

4. Trend

1. Data are stable

No news is a good news

• Misal:

–Kecepatan kendaraan: • 5 menit lalu = 60km / jam,

• sekarang = 60.5km/jam OK

2. Data are stable

No news = no improvement

• Misal:

–Jumlah Penjualan• Bulan lalu = 1000 unit

• Bulan ini = 1001 unit TIDAK OK

3. Non-improving trend

Bad, bad, bad!

Action please…

4. Improving trend

Yey, party!

5. Trend

As expected. Keep up the good work.

Analysis and Goals

Control Chart Result Management

Decision

Resulting Goal

Data are Stable Improvement is

Needed

Achieve improving

trend

Data are Stable Current performance

is acceptable

Maintain stable, with

no adverse trends

Non-Improving Trend Trend is Adverse /

Action Needed

End the Trend

Improving Trend Worthy to Celebrate Continue the Trend

Trend No Action Needed Monitor Trend

Conclusion

• Key Indicators are part of the Management SystemManagement

by Objectives

• Good use of data will encourage Key Indicator development

• All data are flawed – Set up good Operational Definitions to

minimize flaws

• There is no such thing as a bad key indicator, only bad use of key

indicators

• Good use of performance indicators will lead to continual

improvement

Closing…

Contoh Keputusan: Case 1

Objektif:–Pergi ke tempat kerja dengan lancar

• Tidak melanggar rambu lalin

–Tidak melewati batas kecepatan

• Memiliki bahan bakar yang cukup

Case 1

Indikator:–Eksternal

• Lampu BangJo

• Tanda batas maks kecepatan

–Internal

•Kecepatan mobil

• Sisa BBM

Keputusan terukur dan beralasan

Indikator bermasalah:

sisa BBM tinggal 10%


• Indikator bermasalah:

– sisa BBM tinggal 10%

• Keputusan:

Saya harus melakukan sesuatuyg berhub dengan objektif


• Indikator bermasalah:

– sisa BBM tinggal 10%

• Keputusan:

Saya harus melakukan sesuatusupaya memiliki bahan bakar yang cukup


• Indikator bermasalah: – sisa BBM tinggal 10%

• Keputusan:

Saya harus melakukan sesuatu supaya memiliki bahan bakar yang cukup

• Aksi Logis:

Isi bensin indikator meningkat objektif(diharapkan) tercapai


• Indikator bermasalah: – sisa BBM tinggal 10%

• Keputusan:

Saya harus melakukan sesuatu supaya memiliki bahan bakar yang cukup

• Alternatif Aksi:

– Panggil supir untuk isi bensin

– Pergi ke pom bensin terdekat

– Catat ke todo-list, beli bensin waktu pulang nanti

Contoh keputusan: Case 2

• Objektif:

– Meningkatkan ekspresifitas komunitas

• Sub objektifMeasure:

1. SubObj1 Penggunaan emotikon per Kontent

2. SubObj2 Xxx

3. SubObj3 Yyy

Case 2

Indikator menunjukkan KENDALA

Indikator: Indeks ekspresifitas pengguna

Contoh pengetahuan yang dapatmendukung keputusan

Pengunjung blog kita kurang ekspresif, indikasidapat dilihat dari indeks ekspresifitaspengguna yang menurun

Pengunjung blog kita kurang ekspresif

Knowledge

Indeks ekspresifitas pengguna menurun

Informasi

Log aplikasi web yg disimpan di DB

Data


Pengunjung blog kita kurang ekspresif, indikasidapat dilihat dari indeks ekspresifitaspengguna yang menurun

Indikator: Indeks ekspresifitas pengguna.

Summary dari sub-indikator:

- pemakaian emotikon menurun.

- Xxx meningkat sedikit

- Yyy meningkat sesuai harapan


Pengunjung blog kita kurang ekspresif,

indikasi: pemakaian emotikon menurun.

Saya harus beraksi!

Key Indicator: Case 2

It’s an INDICATOR

• KIs do NOT give answers,

rather they raise questions and direct attention.

Case 2

Pengunjung blog kita kurang ekspresif, karenapemakaian emotikon menurun.

Saya harus beraksi!

Alternatif Aksi:

• Bikin emotikon baru untuk modul blog

• Bikin emotikon baru untuk modul forum

• Perbaiki tampilan grafis emotikon

• Permudah penggunaan emotikon

Critical Success Factor : Case 2

Alternatif aksi yang bisa diambil adalah

segala sesuatu yg berhubungan dengan

“improvement” pada CSF.

Contohkan 1 bentuk keputusan

• Keputusan yang…– Berhubungan dengan peningkatan performa bisnis

– Sistematis / terstruktur

– Terukur

• Tugas Individu

• 5 menit

• Tidak boleh sama

• Di kumpulkan di e-learning

Competence Checklist

• Aware– Manajemen Organisasi– Manajemen berbasis Objektif

• Menyatakan dan mengklasifikasi objektif• Mendefinisikan measure untuk mengukur objektif• Membedakan measure kualitatif dan kuantitatif• Mendefinisikan KPI (measure yang cocok untuk mengukur objektif

tertentu / spesifik)• Mengelompokkan KPI2 yang sejenis (sesuai untuk mengukur objektif

tertentu / spesifik)• Mendefinisikan CSF yang harus ada supaya objektif tercapai• Membedakan Objektif dan CSF• Membedakan Objektif dan KPI• Membedakan CSF dan KPI• Melakukan summary terhadap beberapa KPI yang sejenis• Mencontohkan pengetahuan, berdasar key indicator, yang dapat

mendukung keputusan

dankie shukran do jehxie xie dêkuji tak

kiitos merci dankeefharisto toda sukria

terima kasih grazie arigatoukamsa hamnida takk

salamat po dziekuje obrigadospasibo gracias istutiy

asante tack kawp-kun krap/ka'tesekkür ederim

Thanks

Quest 02 - Eps 1 - Learning Objectives v4

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Transcript of Quest 02 - Eps 1 - Learning Objectives v4