Queensland Household Energy Survey 2017.€¦ · Energy Survey 2017. 2 Executive Summary 3 Topic 1:...

1

Insights Report.

Clare Hampel, Research Director Leigh Parker, Account Manager Mark Baker, Project Manager Prepared for: Energy Queensland, Powerlink

Queensland Household Energy Survey 2017.

2

Executive Summary 3

Topic 1: Electricity Costs & Supply Reliability 6

Topic 2: Alternatives To Grid Electricity 19

Solar PV 24

Battery Storage System 34

Intentions To Go Off Grid 46

Innovators Segment 50

Topic 3: Electric Vehicles 60

Topic 4: Appliances. 72

Air Conditioners. 75

Appliances Overview. 81

Kitchen Appliances. 84

Electronic Devices. 88

Laundry Appliances. 92

Hot Water Systems. 95

Other Appliances. 100

Topic 5: Behavioural Analysis. 103

Topic 6: Tariffs. 109

Research Methodology. 112

4

Executive Summary.

1. Although actual price rises in 2017 were (relatively) minimal, extensive political debate is hypothesised to be the primary factor driving

the largest increase in bill concern yet recorded and pessimism about future price rises.

2. The impact of these electricity price concerns is growing levels of interest in alternatives to the grid, such as solar PV, battery storage

or to go off grid completely. While in previous years, the main reason for taking up these technologies were economical (e.g. high FiT

or rebates), households are now being driven by an additional desire for self-sufficiency, which is related to the above mentioned

pessimism about future price rises.

3. ‘Innovator’ households will be the first to take up these technologies. These are highly educated, average to high income, young

families, primarily found in South East Queensland and are quick to take up any new technological device. Understanding this

Innovator segment of households will be key to gauging trends in grid alternatives, EV, HEMS or other new markets.

4. If these Innovator households are the first to be able to reduce their dependency on the grid, this is likely to exacerbate bill concern for

others remaining on the grid and drive interest in alternatives to the grid even further.

5. Electric vehicles (EVs) are growing in popularity with the number of EVs estimated to increase by a factor of five in the next three

years. This is a highly conservative estimate as it does not take into account the reducing cost of EVs, introduction of new makes and

models or other market factors which are likely to increase the rate of uptake.

5

Executive Summary.

6. As with all new technologies, Innovator households will be the first to take up EVs. Leveraging their interest in EVs may assist

distributors in maintaining a relationship with Innovators at a time when they are looking to minimise their dependency on the grid.

7. Households increasingly own multiples of the same electronic devices, such as multiple TVs, tablets, laptops, gaming consoles. This

growing reliance on many electronic devices (many of which can potentially be interconnected with each other) may be an indicator

of Queensland becoming more open to the idea of a Smart Home and a willingness to take up new technologies such as Home

Energy Management Systems (HEMS) in the future. Again, Innovator households are likely to lead the way in Smart Homes.

8. There is a slow, but clear trend of households moving heavy energy consuming appliances such as cook tops and hot water systems

away from electricity to alternatives such as gas cook tops, or gas, solar and heat pump hot water systems. Although gas hot water

has experienced the greatest increase, households are more likely to state that they intend on purchasing a solar hot water system in

the future.

9. Although Queensland households have increased the number of energy efficient behaviours this year, there is a clear trend of

households performing fewer energy efficient behaviours over the past seven years.

10. While very few households have a PeakSmart air conditioner, half of those who intend on purchasing a new air conditioner in the

next two years have expressed an interest in joining the program. Greater awareness of PeakSmart and its benefits are necessary to

improve uptake.

Topic 1: Electricity Costs & Supply Reliability.

7

Key Findings: Electricity Costs & Supply Reliability.

1. Bill concern has increased significantly to the highest levels yet recorded, with 51% of South East Queensland

households and 59% of regional Queensland households being concerned about their ongoing ability to pay their

electricity bill.

2. The increase was significant across all locations. The greatest increases in bill concern were seen in South East

Queensland; particularly, Brisbane West (+27% points), Brisbane East (+21% points), Logan-Beaudesert (+24%

points), Ipswich (+21% points) and Toowoomba (+22% points).

3. Similar increases were found across all other subgroups such different bill sizes, income levels, home ownership

status and household structure.

4. Historically, changes in bill concern were closely correlated with changes in the actual Tariff 11 price – this

correlation was not observed in 2017.

5. Analysis of Google search data reveals that the increase in bill concern in 2017 is correlated with an increase in

Google searches for the term ‘electricity prices’ in Queensland. This suggests that the price of electricity has

become a highly trending or topical issue that is hypothesised to be media-driven. The Queensland Election, held

during the fieldwork period, would have contributed to this increased media noise.

8

Key Findings: Electricity Costs & Supply Reliability.

6. A third of Queensland households expect electricity prices to increase by 15% in the next 3 years.

7. This pessimism regarding price increases is likely exacerbating already high bill concern and driving people to

consider alternatives to the network such as solar PV, battery storage or to go off grid completely.

8. Those who expect significant price rises are also more willing to accept poorer reliability for a reduced cost,

suggesting that they may be more open to taking up alternatives to the grid which may not provide the same level

of reliability.

9. Self-reported supply outages have increased in a number of areas, particularly in Wide Bay, Sunshine Coast and

Logan – Beaudesert.

10. These three locations (Wide Bay, Sunshine Coast and Logan – Beaudesert) are experiencing above average

supply outages and bill concern making them high priority areas to address.

9 Significantly higher than Total Queensland

Significantly lower than Total Queensland

In South East Queensland, bill concern has jumped to the highest level recorded.

38% 39% 35% 39% 43%

28%

25% 21% 23%

22% 23%

20%

37% 39% 41% 38%

33%

51%

2012(n=1444)

2013(n=2107)

2014(n=2121)

2015(n=2199)

2016(n=2282)

2017(n=2171)

Bill Concern: South East Queensland

Limited (0-5) Mild (6-7) High (8-10) Don't know

Mean: 6.0 6.0 6.3 6.0 5.6

6%

2% 3% 3% 3%

10% 8%

13% 14%

7%

29%

2%

Bill Concern In SEQ (2017)

% High Bill

Concern Mean

Non-Solar PV

Household 54% 7.2

Solar PV

Household 40% 6.2

Less than 10c

FiT 43% 6.4

More than 40c

FiT 38% 5.9

M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means ‘not at all concerned’ and 10 means ‘very concerned’? Base: South East Queensland

6.9



The majority of regional Queensland households are experiencing high levels of bill concern.

43% 35% 38% 38% 39%

25%

21%

17% 19% 19% 19%

14%

36%

47% 41% 42% 42%

59%

2012(n=2030)

2013(n=1642)

2014(n=1970)

2015(n=1936)

2016(n=2238)

2017(n=2344)

Bill Concern: Regional Queensland

Limited (0-5) Mild (6-7) High (8-10) Don't know

Mean: 5.8 6.4 6.2 6.1 6.0

6%

2% 3% 3% 2%

9% 5%

9%

14%

6%

39%

2%

Bill Concern In Reg. QLD (2017)

% High Bill

Concern Mean

Non-Solar PV

Household 63% 7.6

Solar PV

Household 48% 6.4

6c FiT 55% 6.8

44c FiT 42% 6.0

M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means ‘not at all concerned’ and 10 means ‘very concerned’? Base: Regional Queensland

7.3

11

Bill concern increased significantly across all locations, though the largest increases were in the South East.

35%

47%

41% 38%

41%

50%

39% 35%

40%

32%

39% 37% 37% 38%

30% 33%

29%

20%

30% 31%

53%

62% 60% 60% 60% 60%

57% 56% 56% 56% 56% 54% 53% 52% 51% 49% 47% 47% 47%

42%

High Bill Concern Across Queensland Regions

+27% points

+21% points

+24% points

+21% points

+22% points

M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means ‘not at all concerned’ and 10 means ‘very concerned’? Base: Total Sample

Regional Queensland

South East Queensland

2017 2016

12

Bill concern has increased among all demographic sub-groups.

M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means ‘not at all concerned’ and 10 means ‘very concerned’? Base: Total Sample

28%

46%

38%

58%

45%

67%

2016 2017

High Bill Concern By Bill Size

$350 or less

$351 - $550

$551 or more

49%

64%

37%

53%

34%

54%

25%

44%

2016 2017

High Bill Concern By Income

Less than $30,999

$31,000 to $70,999

$71,000 and $110,999

$111,000 or more

43%

61%

32%

49%

2016 2017

High Bill Concern By Home Ownership

Renters

Home Owners

39%

57%

30%

49%

53%

64%

36%

51%

2016 2017

High Bill Concern By Household Structure

A couple with children at home

A couple without children at home

A single parent with children at home

Household with one resident

A shared household of adults

Adult child living at home with parents/couple

13

13.5%

-2.4% -4.9%

-10.3%

51.4%

22.6%

5.1%

-0.5% 2.8% 3.3%

2013 2014 2015 2016 2017

Change In Bill Concern & Change In T11 Prices

Change In HighBill Concern

Change In T11Prices

The current spike in bill concern is hypothesised to be primarily driven by extensive media coverage making electricity prices a topical issue.

M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means ‘not at all concerned’ and 10 means ‘very concerned’? Base: Total Sample Change In T11 Prices Is Energy Queensland Internal Data

This survey was conducted between 8th November to 6th December – the same time as the Queensland state election.

2013 2014 2015 2016 2017

Change In Bill Concern & Economic Factors

Change In HighBill ConcernConsumer PriceIndexWage Price Index

2013 2014 2015 2016 2017

Change In Bill Concern & Google Searches ‘Electricity Prices’ in QLD

Change In HighBill Concern

Google SearchesIn Queensland:"Electricity Prices"

14

Bill concern has increased across Queensland regardless of bill size.

49%

7%

19%

14%

8%

52%

6%

18%

12%

6%

58%

7%

14% 12%

5%

38%

6%

20% 18%

11%

Low bill - noconcern

High bill - noconcern

Low bill - highconcern

Med bill - highconcern

High bill - highconcern

Bill Concern Segments: South East Queensland

2014 2015 2016 2017

46%

10%

15% 13% 13%

43%

12%

16%

13% 11%

47%

10% 13%

15%

10%

27%

8%

17% 19% 19%

Low bill - noconcern

High bill - noconcern

Low bill - highconcern

Med bill - highconcern

High bill - highconcern

Bill Concern Segments: Regional Queensland

2014 2015 2016 2017

M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means ‘not at all concerned’ and 10 means ‘very concerned’? Q6. On average, how much is your electricity bill per quarter? Base: Total sample

15

The majority of Queenslanders are expecting price rises, above the expected CPI, over the next three years.

I1. Over the next three years, do you expect the price you pay for electricity to... Base: Total Sample

33% Expect

greater than 15% increase

43% Expect 5% to 15% increase

18% Expect no

change

6% Expect a decrease 38%

Expect greater than

15% increase

41% Expect 5% to 15% increase

15% Expect no

change

6% Expect a decrease


Regional Queensland

Significantly higher than Total Queensland


16

Households in Wide Bay, Sunshine Coast and Logan – Beaudesert reported significantly more supply interruptions in 2017.

9.8

5.4

12.2

5.0

13.7

10.4

5.4 5.3 4.6

2.7

4.2

2.2 3.2

1.8

6.1

2.7 3.0 3.8

15.7

13.7

10.4 10.4 10.0

9.5

7.1 6.5

5.4 4.8

4.1 4.0 3.7 3.3 3.3 3.1 2.4 2.2

Average Number Of Hours Of Supply Interruptions In The Past 12 Months Self Reported

Q67. Approximately, how many hours in total have you experienced electricity supply interruptions (i.e. a blackout or a planned outage) over the last 12 months? Base: Total sample

Note: Mackay has not been included in chart due to

extreme outages caused by Cyclone Debbie. Regional Queensland


2017 2016

17

Priority Regions: Bill Concern & Supply.

Cairns

Townsville

Fitzroy

Darling Downs - Maranoa

Toowoomba

Wide Bay

Queensland - Outback

Brisbane East

Brisbane North

Brisbane South

Brisbane West

Brisbane Inner City Gold Coast

Ipswich

Logan - Beaudesert

Moreton Bay - North Moreton Bay - South

Sunshine Coast

Below Average Bill Concern

Be

low

Ave

rage

S

up

ply

In

terr

up

tio

ns

Ab

ove

Ave

rage

S

up

ply

In

terr

up

tio

ns

LOW PRIORITY

HIGH PRIORITY MED. PRIORITY

Above Average Bill Concern

MED. PRIORITY

M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means ‘not at all concerned’ and 10 means ‘very concerned’? Q67. Approximately, how many hours in total have you experienced electricity supply interruptions (i.e. a blackout or a planned outage) over the last 12 months? Base: Total sample

Region 2016 2017

Cairns HIGH HIGH

Townsville MED. MED.

Mackay HIGH HIGH

Fitzroy HIGH HIGH

Darling Downs - Maranoa HIGH HIGH

Toowoomba MED. MED.

Wide Bay HIGH HIGH

Outback MED. MED.

Brisbane East LOW LOW

Brisbane North MED. LOW

Brisbane South LOW LOW

Brisbane West LOW LOW

Brisbane Inner City LOW LOW

Gold Coast LOW LOW

Ipswich MED. MED.

Logan - Beaudesert LOW HIGH

Moreton Bay - North MED. MED.

Moreton Bay - South HIGH LOW

Sunshine Coast MED. HIGH

Note: Mackay has not been included in chart due to

extreme outages caused by Cyclone Debbie.

18

Most Queensland households do not want any change to the balance between electricity costs and reliability.

Q68. Which of the following statements best reflects how you feel about the balance between the cost of electricity and the reliability of the electricity supply? Base: Total sample

7%

6%

4%

4%

7%

6%

6%

5%

7%

3%

7%

5%

6%

5%

5%

6%

8%

5%

10%

6%

78%

67%

73%

71%

69%

70%

67%

68%

72%

74%

75%

74%

72%

75%

82%

68%

73%

71%

68%

72%

15%

27%

23%

24%

24%

23%

26%

26%

21%

22%

18%

21%

21%

20%

13%

25%

19%

25%

22%

22%

Queensland - Outback (n=57)

Toowoomba (n=254)

Wide Bay (n=500)

Darling Downs - Maranoa (n=149)

Mackay (n=238)

Fitzroy (n=365)

Cairns (n=371)

Townsville (n=410)

Ipswich (n=227)

Moreton Bay - North (n=152)

Moreton Bay - South (n=125)

Sunshine Coast (n=261)

Logan - Beaudesert (n=224)

Gold Coast (n=415)

Brisbane East (n=153)

Brisbane North (n=129)

Brisbane South (n=223)

Brisbane West (n=110)

Brisbane Inner City (n=152)

Total Queensland (n=4515)

Cost / Reliability Balance

Pay more for improved reliability

The existing balance between cost and reliability is about right

Pay less for poorer reliability



Topic 2: Alternatives To Grid Electricity.

20

Key Findings: Alternatives To Grid Electricity.

SOLAR PV

1. Solar PV continues to grow in Queensland with 24% of South East Queensland and 19% of regional Queensland

households having a solar PV system.

2. An increasing proportion of households want to install solar PV in the next 2 years, particularly in South East

Queensland (19% of those without solar PV).

3. Historically, Queensland households purchased solar PV for economic reasons; future purchases will also be

driven by this, plus an additional desire for self-sufficiency.

4. Newer homes and developments are more likely to have solar PV already installed when a new owner or tenant

moves in to the property.

5. Interest in community solar is mixed, with a similar proportion of those who are interested and those who are not

interested in the concept.

6. There was no difference in interest in community solar between renters and home owners; though higher income

households living in an apartment were the most interested.

21


BATTERY STORAGE

1. The number of applications for battery storage have been growing at an accelerating rate over the past 1-2 years.

2. At the current rate, the number of battery storage systems in Queensland is estimated to increase by a factor of 12

to over 22,000 by December 2020. This estimate assumes ‘all factors being equal,’ it does not take into account

reducing costs, the introduction of new models or brands into the market or any other factors.

3. Solar PV households are increasingly looking to upgrade the number of panels on their system and purchase

battery storage, particularly in South East Queensland.

4. Larger capacity battery storage systems (>10kWh) are still about $8,000 more expensive than consumers expect to

pay.

22


INTENTION TO GO OFF GRID

1. Intention to go off grid in the next 3 years has remained at similar levels to previous years (around 3-4%).

2. Over the past 4 years, regional Queensland households have become less likely to rule out going off grid and more

likely to be undecided. While customers are not giving a definite ‘yes’ to going off grid, it does appear to be entering

their consideration set.

3. The main reasons for intending to go off grid are to be self-sufficient (54%), protection against future price rises

(51%) and the perception of it being a cost effective option (49%).

4. South East Queensland households underestimate the investment required to go off grid, expecting to invest

approximately $8,900 in the process. Regional Queensland households however expect to invest approximately

$17,200 to move off grid.

23


INNOVATOR SEGMENT

1. Households designated as ‘Innovators’ are the most likely to take up alternatives to grid electricity (and other newer technologies).

2. These are young, highly educated families with average to high income and high bill size and are most commonly found in South East Queensland.

3. Understanding these Innovator households will allow us to gauge changes in the market for these technologies. They also represent an ideal target for comms or any product trials.

4. Most Innovators want solar PV (either household or community solar) and battery storage, They are more likely to have a greater intention to go off grid than the rest of the population (19% vs. 3%) . Note: stated intention is stronger than actual behaviour.

5. Reasons for being interested in alternatives to the grid are slightly more likely to be driven by a desire for self-sufficiency, rather than financial security.

6. Innovators have similar levels of bill concern to the general population (which is high) – though they are more likely to believe that prices will increase by an extra 15% in the next 3 years which is closely related to the desire for self-sufficiency.

24

Solar PV.

25

7%

13%

18%

20% 22%

23% 24%

5%

9%

13%

15% 17% 18%

19%

2011 2012 2013 2014 2015 2016 2017

Solar PV Penetration (Energy Queensland Data)


Regional Queensland

The proportion of South East Queensland households that intend to install solar PV continues to increase.

20% 15%

15%

17%

19%

22%

14%

15%

15% 16%

2013 2014 2015 2016 2017

Intention To Take Up Solar PV


Regional Queensland

Solar PV Penetration sourced from Energy Queensland Q51. Do you intend to purchase solar panels (solar PV) for your home within the next 2 years? Base: Those w/o solar PV Q51. Do you intend to purchase solar panels (solar PV) for your home within the next 2 years? Base: Those w/ solar PV

20%

12%

14% 15% 14%

17% 14%

17% 17% 17%

2013 2014 2015 2016 2017

Intention To Install More Panels


Regional Queensland

26

1.0%

2.1%

1.9%

3.6%

4.5%

4.1% 3.8% 3.9%

0.4%

0.4% 0.5%

3.1%

5.3%

4.7%

3.3% 3.5%

3.1%

2009 2010 2011 2012 2013 2014 2015 2016 2017

Solar PV Penetration Among Rental Households Over Time

South East Queensland Regional Queensland

Solar PV in rental properties tends to have a higher prevalence in South East Queensland.

Q8. Which of the following types of energy do you use in your home? Base: Total sample Base: Rental households

0.0%

1.0%

1.3%

1.8%

2.0%

2.2%

2.7%

2.7%

2.9%

3.0%

3.6%

4.1%

5.0%

5.3%

5.3%

5.4%

5.5%

6.0%

10.3%



Wide Bay (n=186)


Fitzroy (n=133)



Cairns (n=145)


Gold Coast (n=165)


Toowoomba (n=102)

Ipswich (n=84)

Mackay (n=97)


Townsville (n=154)




Solar PV Penetration Among Rental Households By Region

Regional Queensland


27

Solar PV penetration in units and townhouses has remained largely stable since 2011.

Q8. Which of the following types of energy do you use in your home? Base: Total sample Base: Units / Townhouses

1.0% 1.5%

2.2%

3.7% 4.1% 4.1%

2.1% 2.1% 1.7%

5.7%

9.9% 10.6%

9.8%

10.7% 10.8%

15.9%

10.7%

2009 2010 2011 2012 2013 2014 2015 2016 2017

Solar PV Penetration By Dwelling Type

A unit, flat or apartment A townhouse or duplex

28

In the past solar PV was purchased for economical reasons; self-sufficiency will play a greater role in future uptake.

C11. WORDING 2: Why did you purchase solar PV? Base: Solar PV households C11. WORDING 3: Why are you considering purchasing solar panels/solar PV for your home? Base: Those considering solar PV C12. Why are you considering purchasing additional / replacement solar panels? Base: Those considering additional solar panels

Reason for originally

purchasing solar PV

Reason for intending

to take up solar PV

in the future

Reason for intending

to upgrade an

existing solar PV

system

Sample size (n=) 1104 544 167

To be self-sufficient / not rely on electricity 26% 38% 48%

To prepare my household to go off the electricity grid 10% 20% 22%

To support a planned or existing battery storage system 7% 11% 29%

It is a cost effective option / to reduce the size of my bill 64% 56% 44%

It is a good investment 36% 30% 26%

There was an offer to install solar panels that was too good to refuse 16% 0% 4%

I am concerned about future price rises 52% 53% 56%

I want to look after the environment 27% 32% 30%

It's the energy and technology of the future 24% 23% 23%

To increase the resale value of my home 19% 20% 14%

GREEN CELLS are significantly higher than Total QLD RED CELLS are significantly lower than Total QLD

29

As financial barriers to solar PV decline, home ownership remains as the primary reason for not owning solar PV.

C13. Why are you not currently considering solar panels/solar PV for your home? Base: Those not considering solar PV

48% 46%

38%

30% 30%

27% 27% 27%

20% 21%

16%

11% 13% 13%

15% 14%

8% 7% 6%

4% 3% 3% 3% 3%

12%

15%

11%

7% 6% 6% 7% 6%

2010 2011 2012 2013 2014 2015 2016 2017

Declining Reasons For Not Purchasing Solar PV

The upfront cost Poor ROI

Lack of knowledge about solar PV Waiting for tech to improve

Renting is the most common reason for not considering solar PV

44% Of those not considering solar PV mention renting as the reason.

30

Newer homes are more likely to have solar PV already installed when purchased.

C8. How did you purchase your solar PV? Base: Solar PV households

11% Solar PV was already installed when I purchased my house

6% Purchased through Power Purchasing Agreement (solar leasing)

74% Purchased myself

18%

15%

13%

11%

5%

Less than 5years old

(n=72)

5-10 yearsold (n=149)



More than 30years old(n=363)

Solar PV Was Already Installed When Purchased My House By Age Of Home

31

Interest in community solar is mixed.

C4. Are you aware of the concept - ‘community solar’? C5. How interested is your household in being involved in ‘community solar’? This would involve your household being involved in the initial investment of this solar power plant and sharing in the subsequent benefits this provides. Base: Total Sample

31%

26%

28%

6%

7%

7%

13%

14%

14%

13%

16%

15%

21%

24%

23%

16%

13%

14%

Regional Queensland (n=2344)

South East Queensland (n=2171)


Interest In Community Solar

Not all interested (0-2) Not interested (3-4) Neutral (5)

Slightly interested (6-7) Very interested (8-10) Dont know

21% of Queensland households are aware of community solar



Community Solar Definition Provided To Survey Respondents ‘Community solar’ is a term describing a solar power plant which is owned by a community, rather than an individual household. This ‘community’ may refer to your building complex or your local neighbourhood. Each member of the community is involved in the initial investment of this solar power plant and shares in the subsequent benefits this provides. This project may or may not include a battery storage system (for excess solar energy) shared by the community.

32

Brisbane households have expressed the highest interest in community solar.

C5. How interested is your household in being involved in ‘community solar’? This would involve your household being involved in the initial investment of this solar power plant and sharing in the subsequent benefits this provides. Base: Total Sample

18%

20%

20%

20%

21%

21%

22%

22%

22%

22%

22%

22%

23%

23%

24%

25%

26%

32%

35%

23%

Townsville (n=410)



Wide Bay (n=500)


Fitzroy (n=365)



Ipswich (n=227)


Toowoomba (n=254)

Gold Coast (n=415)


Cairns (n=371)

Mackay (n=238)






Regions That Are Very Interested In Community Solar

Both renters and home owners are equally interested in community solar.

Interest tends to increase with household income (i.e. wealthier households are more interested).

Interest is higher among those living in a unit, flat or apartment.

Regional Queensland




33

Darling Downs, retired and lower income households are less likely to be interested in community solar.

C5. How interested is your household in being involved in ‘community solar’? This would involve your household being involved in the initial investment of this solar power plant and sharing in the subsequent benefits this provides. Base: Total Sample

33%

31%

32%

34%

32%

40%

35%

40%

38%

37%

34%

34%

33%

31%

28%

Own PV (n=1104)

Do NOT intend to go off grid (n=3330)

NOT intending to buy battery storage (n=3105)

Lower bill concern (n=1135)

Lower bill size - $151 to $250 (n=527)

Lower income <$30,999 (n=789)

Household with one resident (n=684)

Retired (n=987)

Lower education - Year 10 or equivalent (n=623)


Wide Bay (n=500)

Townsville (n=410)

Southern (n=903)

Regional Queensland (n=2344)


Groups That Are Not At All Interested In Community Solar



34

Battery Storage System.

35

Awareness of battery storage continues to grow among Queensland households.

31% 34%

46%

56%

64%

38%

45%

57%

62%

67%

2013 2014 2015 2016 2017

Battery Storage: Awareness


Q52. Have you ever heard or seen any information about battery storage systems? Base: Total sample

36

The number of battery storage connections in Queensland is growing at an increasing rate.

Energy Queensland internal data.

47 63 74 82 90 96 107 117 128 139 166 185 200 218 244 250 256 264 280 297 316 338 357 396 436 475 511 539 569 615 641 686 739

806 906 951 992 1037

410 444 497

550 607

684

800 851

1051 1130

1236

1356

1513

1635

1792 1888

Battery Storage Applications Energy Queensland Internal Data

Ergon Energy battery connections Energex battery connection Total Energy Queensland battery connections

Less than 0.09% of Queensland households currently have battery storage.

37

At current rates, battery storage is expected to double this year.

641

410

1051 1037

2078

851

2563

1888

4642

Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18

Regional Queensland South East Queensland Total Queensland

Regional Queensland (Estimated) South East Queensland (Estimated) Total Queensland (Estimated)

NOTE: This is only based on the current rate of growth and does not take into account other factors that will increase the rate of uptake, such as: - Growing awareness - Reducing costs - Greater number of makes / models / brands - Or any other external factors

These are only basic estimates. Please refer to relevant Energy Queensland staff members for more detailed forecasts.

Based on the current rate of battery storage applications

38

Intention to purchase battery storage has remained stable.

Q54. Do you intend to purchase a battery storage system for your home in the next 3 years? Base: Those who do not own battery storage

5% 5% 9% 8% 8%

51% 53% 53%

71% 68%

44% 41%

39%

21% 24%

2013 (n=3681) 2014 (n=4035) 2015 (n=4071) 2016 (n=4414) 2017 (n=4422)

Intention To Purchase Battery Storage Total Queensland

Intend To Purchase Do Not Intend To Purchase Don't Know

39

South East Queensland households who intend on upgrading their solar PV system increasingly want to install battery storage.

3% 5% 6% 5%

4%

8%

13% 13%

16% 15%

22%

35% 36%

32%

2013 2014 2015 2016 2017

Intended Battery Storage Uptake: Regional Queensland

Non-Solar PV Household

Solar PV Household

Solar PV Household & Intend On Adding More Panels

2% 2% 5% 5% 6% 4% 7%

14% 15% 15%

11% 13%

38% 40%

51%

2013 2014 2015 2016 2017

Intended Battery Storage Uptake: South East Queensland

Non-Solar PV Household

Solar PV Household

Solar PV Household & Intend On Adding More Panels

Q54. Do you intend to purchase a battery storage system for your home in the next 3 years? Base: Those who do not own battery storage

40

57% 55%

43% 45%

2016 (n=2261) 2017 (n=3205)

Preferences For Buying New Technologies: Total Queensland

I would prefer to purchase as a bundled package

I would prefer to purchase these stand-alone

Customers’ preferences for how to purchase new energy technologies have remained constant.

C30. Thinking of the new technologies we have just asked you about (Solar PV, Battery Storage Systems, Home Energy Management Systems, Plug-in Electric Car) it is possible that some of these could be bundled together in the future. Would you prefer to purchase these technologies as part of a bundled package or stand-alone? *Note: Data has been rebased to exclude those who would not purchase any items

Preference to buy as a bundled package tends to increase as household income rises.

Preference to buy as a bundled package tends to increase as bill size rises.

41

Bundle options may increase uptake of batteries.

55%

60%

44%

53%

45%

40%

56%

47%

Total QLD(n=3205)

Non-Solar PVHousehold(n=2247)

Solar PVHousehold (n=958)

Solar PVHousehold &

Intend On AddingMore Panels

(n=158)

Preference For Bundled Or Stand Alone Products

I would prefer to purchase as a bundled package

I would prefer to purchase these stand-alone

C30. Thinking of the new technologies we have just asked you about (Solar PV, Battery Storage Systems, Home Energy Management Systems, Plug-in Electric Car) it is possible that some of these could be bundled together in the future. Would you prefer to purchase these technologies as part of a bundled package or stand-alone? *Note: Data has been rebased to exclude those who would not purchase any items

44%

16%

6%

Solar Household &Intend On Adding More

Panels

Solar Household

Non-Solar Household

Intention To Purchase Battery Storage By Type Of Solar Household

42

Existing solar households want to purchase battery storage for greater self sufficiency.

C23. WORDING 2: Why are you considering purchasing battery storage for your home? Base: Those considering battery storage

Total

Queensland

Non-Solar

PV

Household

Solar PV

Household

Solar PV

Household

Intending To

Add More

Panels

n= 455 248 207 71

To stop my electricity bill increasing 60% 52% 70% 67%

Increased self-sufficiency / don't have to rely on the electricity grid 52% 40% 66% 67%

To store electricity in off-peak times and use this later when electricity can be more

expensive in peak times 47% 41% 53% 50%

Will have electricity in case of storms or natural disasters 46% 37% 58% 51%

Battery storage solutions are becoming cheaper / better return on investment 40% 33% 51% 50%

It's the technology of the future 34% 29% 41% 36%

To prepare my household to go off the electricity grid 31% 30% 32% 36%

Increase the resale value of my home 25% 21% 30% 27%

I've heard good things about battery storage 20% 19% 21% 19%

Reduce the need for electricity distributors to build more poles and wires 17% 17% 17% 14%

To help electricity suppliers manage peak demand 12% 8% 16% 14%

To participate in energy market trading 5% 6% 3% 3%


43

A number of barriers to purchasing battery storage declined in 2017.

C26. For what reasons do you not intend to purchase battery storage for your home in the next 3 years? Base: Those not considering battery storage

42% 40%

24% 27%

21%

27% 24%

35% 36%

22%

8% 7% 9% 8%

4%

2013 (n=1861) 2014 (n=2160) 2015 (n=910) 2016 (n=1279) 2017 (n=2514)

Declining Reasons To Purchase Battery Storage

I haven't heard about it / don't know enough about it

Doesn't make financial sense / too expensive/ long return on investment

System is too large or unattractive / nowhere to put it

44

Those who intend on purchasing battery storage continue to underestimate the price.

$4,621

$7,048

$5,400

$6,673 $6,624 $6,948

South East QLD Regional QLD

Expected Price Of Battery Storage

10%

13%

17%

19%

10%

17%

South East QLD Regional QLD

Contacted A Battery Storage Sales Person

Q54A. What price would you expect to pay for a battery storage system? Please enter a number to the nearest dollar. Q54B. Have you spoken directly to an installer or salesman and received a quote for a battery storage system? Base: Those who intend on purchasing battery storage

2017 result 2016 result 2015 result

45

The cost of large battery storage systems are still well above the price expectations of most Queensland households.

Q54A. What price would you expect to pay for a battery storage system? Please enter a number to the nearest dollar. Base: Those who intend on purchasing battery storage *Battery prices do not include cost of installation and are sourced from https://www.solarquotes.com.au/battery-storage/comparison-table/ *Actual average price of battery storage is sourced from batteries listed on https://www.solarquotes.com.au/battery-storage/comparison-table/

Off grid capability

No off grid capability

Expected Price Of Battery Storage

Average cost of 10+ kWh battery storage system

Average cost of < 10 kWh battery storage system

LG Chem Resu 10

Redflow Zcell

SimpliPhi PHI3.4

Enphase AC Battery

Magellan HESS

Tesla Powerwall 2

Sonnebatterie

Fronius

GCL E-KwBe 5.6

Senec.home Li 10

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

$7,000

$8,000

$9,000

$10,000

$11,000

$12,000

$13,000

$14,000

$15,000

$16,000

$17,000

$18,000

$19,000

$20,000

$21,000

$22,000

$23,000

$24,000

$25,000

0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0

Co

st

Of

Batt

ery

Sto

rag

e S

yste

m (

$)

Nominal Storage Capacity (kWh)

https://www.solarquotes.com.au/battery-storage/comparison-table/










46

Intentions To Go Off Grid.

47

Intention to go off grid has remained stable over the last four years; despite an increase in awareness and interest in battery storage.

3% 3% 4% 4%

75% 75% 75% 73%

22% 21% 21% 23%

2014(n=2121)

2015(n=2199)

2016(n=2282)

2017(n=2171)

Intention To Go Off Grid In Next 3 Years: South East Queensland

Yes No Don't know

3% 4% 4% 3%

77% 75% 75% 73%

20% 21% 21% 24%

2014(n=1970)

2015(n=1936)

2016(n=2238)

2017(n=2344)

Intention To Go Off Grid In Next 3 Years: Regional Queensland

Yes No Don't know

Q26B. Do you intend to completely disconnect from the electricity grid within the next 3 years? Base: Total sample

The slow decline in regional Queensland households saying they do NOT intend to go off grid, and slow increase saying they “don’t know” suggests that the idea of going off grid is slowly starting to enter into consideration for some regional Queensland households. The increase in “don’t know” responses is greatest in: • Townsville (25%) • Darling Downs –

Maranoa (28%) • Toowoomba (26%) • Wide Bay (27%)

48

Self-sufficiency and protection against future price rises are the primary reasons for intending to go off grid.

C28. And why do you intend on completely disconnecting from the electricity grid within the next three years? Base: Those intending to go off grid

6%

20%

30%

34%

49%

51%

54%

While I would like to completely disconnect, it is probably not realisticwithin three years

I want to be an early adopter of new technologies (i.e. battery storagesystems)

Do not trust electricity providers to effectively manage the electricitynetwork

I want to look after the environment

It is a cost effective option

I am concerned about future electricity price rises

Want to be entirely self-sufficient

Reason For Intending To Go Off Grid

49

South East Queensland households tend to underestimate the investment required to go off grid.

C29. Thinking of costs to completely disconnect from the electricity grid and become 100% reliant on your own electricity generation; please indicate in the boxes below, how much you have already invested vs. how much more you need to invest for this to become a reality? Please enter a number to the nearest thousand dollars. Base: Those intending to go off grid

$10,281

$3,106

$6,964

$5,791

$17,245 Total

$8,897 Total

$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 $18,000 $20,000

Regional Queensland(n=43)

South East Queensland(n=61)

Investment Required To Go Off Grid

Amount already invested Amout remaining to invest

50

Innovators Segment.

51

Innovators are a segment of households that are most likely to take up new technologies, such as alternatives to the grid.

70%

85%

96%

49%

19% 14%

36%

63%

6% 3%

Intend On PurchasingSolar PV

Interest In CommunitySolar

Awareness Of BatteryStorage

Intend On PurchasingBattery Storage

Intend On Going Off Grid

Innovators (n=164) Other Queensland Households (n=4351)

Significantly higher than Other Households

Significantly lower than Other Households

C10.: Do you intend to purchase solar panels (solar PV) for your home within the next 2 years? C5. How interested is your household in being involved in ‘community solar’? C18. Have you ever heard or seen any information about battery storage systems? C22. Do you intend to purchase a battery storage system for your home in the next 3 years? C27. Do you intend to completely disconnect from the electricity grid within the next 3 years?

52

Innovators are identified by their unique demographic and attitudinal profile.

Innovators

5% of Queensland

Households

Young Families w/ children

Work full time

Average to high income

Highly educated Live in SEQ

Large, newer home

Average or high bill size

Full Criteria For Defining Innovators Segment

Must meet at least 10 / 17 of the below

Dem

ogra

phic

s / H

ousehold

Chara

cte

ristics

Male

Under 50 years old

A couple with children at home

Household income of $71,000+

Employed full time

Bachelor or post-graduate degree

Own their own home / mortgage

5+ bedroom home

3+ bathroom home

Quarterly bill of $300+

Attitudes T

o E

lectr

icity

Aware of battery storage

Intend on purchasing battery storage

Intend on purchasing solar PV

Intend on going off grid

Interested in community solar

Willing to change behaviour to save

money

Expect prices to increase by +15%

53

Why are Innovators important?

As a gauge to wider adoption.

They will be the first to take up new technologies. The rest of the market will follow.

Monitoring this segment and noting their adoption patterns and timeframes can

provide indications as to future market take up / growth.

Ideal target for relevant comms and consumer / product trials.

Due to this segment’s strong engagement with new technologies, as well as their

high income and high energy spend, they are the ideal target for new products and

services from Energy Queensland.

54

Innovators are more likely to own many newer electronic devices compared to other Queensland households.

Laptop computer (Multiple per household)

Tablet computer (Multiple per household)

Desktop computer

Digital video recorder

Gaming console (Multiple per household)

Plasma television

3D television

Smart speaker

Dishwasher

Gas cook top Pool/ Spa filter

Septic tank

Instantaneous gas

hot water system

Clothes dryer

Electronics

Other Appliances

E1. Which of the following do you have in your household? Base: Total sample

55

Innovator households are more likely to be found in South East Queensland.

0.0%

0.4%

1.6%

2.2%

2.9%

2.9%

3.8%

4.0%

4.2%

4.8%

5.1%

5.4%

5.4%

5.9%

6.4%

6.5%

7.0%

8.0%

8.5%

5.0%



Wide Bay (n=500)

Mackay (n=238)


Toowoomba (n=254)



Ipswich (n=227)


Cairns (n=371)

Fitzroy (n=365)



Townsville (n=410)

Gold Coast (n=415)





Regional Queensland




56

Innovators have a greater preference for investing in one-off purchases to improve their energy efficiency than other Queensland households.

H1. Could you please choose one description below which would best describe you in relation to each of the following: Base: Total Sample

26%

92%

57%

18%

66%

35%

Install a solar hotwater system

Install ceilinginsulation

Install an energyefficient/5-star

pool pump

Innovators (n=164)

Other Queensland Households (n=4351)

Preferred Approaches To Energy Efficiency Among Innovator Households

89% 85%

61%

36%

94% 92%

72%

48%

Close windows anddoors when runningthe air conditioner

Using a fan insteadof the air

conditioningwhenever you can

Switch appliancesoff at the powerpointrather than leavingthem on standby

Turn off applianceslike your fridge orhot water heaterwhen going away

Innovators (n=164) Other Queensland Households (n=4351)

Less Common Approaches To Energy Efficiency Among Innovator Households



57

Innovators are more likely to go off grid, however most will remain connected even with a battery.

Innovator Households

Solar PV

Battery Storage

Intend To Go Off Grid

Other Households

88% Currently Own Or Intend To Purchase Solar PV

61% Intend On

Purchasing Battery

15% Intend To

Go Off Grid

30% Don’t Intend

To Go Off Grid

37% Currently Own Or Intend To Purchase Solar PV

5% Intend On

Purchasing Battery

1.0% Intend To

Go Off Grid

2.4% Don’t Intend

To Go Off Grid

16% Undecided

2.0% Undecided

C10.: Do you intend to purchase solar panels (solar PV) for your home within the next 2 years? C22. Do you intend to purchase a battery storage system for your home in the next 3 years? C27. Do you intend to completely disconnect from the electricity grid within the next 3 years?

58

48%

71% Want to be entirely self-

sufficient

Reasons For Going Off Grid

29%

8%

12%

42%

16%

26%

To be self sufficient

To support batterystorage

To prepare to go off grid

Reasons For Solar PV

Innovators are seeking greater self-sufficiency.

C11. WORDING 3: Why are you considering purchasing solar panels/solar PV for your home? C23. WORDING 2: Why are you considering purchasing battery storage for your home? Q26B. Do you intend to completely disconnect from the electricity grid within the next 3 years?

44%

29%

50%

44%

39%

54%

37%

56%

52%

46%

To store electricity in off-peak times and use thislater when electricity can

be more expensive in…

Prepare my household togo off the electricity grid)

Increased self-sufficiency/ don't have to rely on the

electricity grid

Will have electricity incase of storms or natural

disasters

Battery storage solutionsare becoming cheaper /

better return oninvestment

Innovators Other Households

Reasons For Battery Storage



59

Innovators are more pessimistic about future price rises, which is driving a desire for self-sufficiency.

I2. How concerned are you about your ongoing ability to pay your electricity bill? I1. Over the next three years, do you expect the price you pay for electricity to... C11: Why are you considering purchasing solar panels/solar PV for your home? C23: Why are you considering purchasing battery storage for your home?



29%

37%

46% 39% 39%

51%

OtherHouseholds

InnovatorsWho Do Not

Expect A 15%Price Increase

InnovatorsWho Expect A15% Increase

Self-Sufficiency As Reason For Wanting Solar PV &

Battery Storage

Solar PV Battery Storage

58% of Innovator Households have high bill

concern

53% of Other Households have high bill concern

59% of Innovator Households

expect prices to increase by more

than 15% in 3 years

33% of Other Households expect prices to increase by more than 15% in 3 years

Innovators have slightly higher levels of bill concern

They are significantly more likely to expect prices to

increase in the future

This expectation is

driving a desire for

self-sufficiency

Topic 3: Electric Vehicles.

61

Key Findings: Electric Vehicles.

1. Ownership of electric vehicles is low (1,273 BEV or PHEV), however at the current rate is expected to increase by

a factor of almost 5 in the next three years to over 6,000. This is a conservative estimate as it does not take into

account other market factors such as reducing costs, introduction of new models and brands etc.

2. At a price point of $40,000 almost a quarter (24%) of Queensland households would consider an EV; while at a

price point of $20,000, this percentage would increase to 51%.

3. South East Queensland households are increasingly considering an EV due to greater fuel efficiency of this

vehicle type.

4. Regional Queensland households are less likely to consider an EV because it does not suit their preferred type of

vehicle (e.g. ute) or because they are difficult to purchase where they live.

5. Innovator households are twice as likely to consider an EV and are more likely to believe it will eventually be

cheaper than a petrol / diesel car compared to the rest of the population.

62

The number of electric vehicles in Queensland has increased over the past year.

Energy Queensland Internal Data

323 325 333 340 355 357 376 411 426

455 466 487 525 543

576 609

432 450 466 489 513 517 539

587 597 610 609 632 643 653 656 664

755 775 799

829 868 874

915

998 1023

1065 1075 1119

1168 1196

1232 1273

0

200

400

600

800

1000

1200

1400

Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17

Number Of Electric Vehicles In Queensland (Energy Queensland Internal Data)

BEV PHEV Total EV (exc. motorcycles)BEV = Battery electric vehicle PHEV = Plug-in hybrid electric vehicle

63

At the current rate, BEV’s are expected to become more popular than PHEV in 2018.

Based on analysis of Energy Queensland internal data

323

432

755

609

1311

664 928

1273

2239

Estimated EV Growth In Queensland Based On Current Change In Growth Rate

BEV (Actual) PHEV (Actual) Total EV (Actual)

BEV (Estimated) PHEV (Estimated) Total EV (Estimated)

NOTE: This is only based on the current rate of growth and does not take into account other factors that will increase the rate of uptake, such as: - Growing awareness - Reducing costs - Greater number of makes

/ models / brands - Or any other external

factors

These are only basic estimates. Please refer to relevant Energy Queensland staff members for more detailed forecasts.



Consideration of plug in hybrids and electric vehicles is increasing in South East Queensland.

Considering Purchasing A Car In Next 2 Years: South East Queensland

Considering Purchasing A Car In Next 2 Years: Regional Queensland

27% of South East Queenslanders are considering purchasing a car in the next 2 years

22% of Regional Queenslanders are considering purchasing a car in the next 2 years

49% 50%

87%

55% 58%

94%

Electric vehicle Plug in hybrid Petrol / dieselvehicle

Consideration Of Vehicle Types If $20k+

2016 2017

46% 47%

92%

41% 47%

93%

Electric vehicle Plug in hybrid Petrol / dieselvehicle

Consideration Of Vehicle Types If $20k+

2016 2017

Q65. Are you considering purchasing a motor vehicle of any kind in the next 2 years? Base: Total sample Q49. What prices would you be willing to spend on an electric, hybrid and traditional motor vehicle? Please select all prices that apply to you for each vehicle type. Base: those considering a vehicle in the next 2 years

65

Most Queensland households would not consider an EV at current price points.

51%

36%

24%

14%

7% 4% 3%

93%

61%

39%

24%

11%

5% 3%

$20,000 $30,000 $40,000 $50,000 $80,000 $100,000 $120,000

Willingness To Spend On Electric vs. Petrol / Diesel Vehicles

Electric vehicle 2017 Petrol / diesel vehicle

Q49. What prices would you be willing to spend on an electric, hybrid and traditional motor vehicle? Please select all prices that apply to you for each vehicle type. Base: those considering a vehicle in the next 2 years *Electric Vehicle information was sourced from https://rac.com.au/car-motoring/info/future_ev-on-the-way and https://myelectriccar.com.au/evs-in-australia/

Price Range

Tesla Model X $135,000 489km

Tesla Model S $120,000 390km

Jaguar I-PACE (late 2018) $120,000 500km

BMW i3 $65,900 200km

Tesla Model 3 (2019) $46,800 350km

Hyundai EV Ioniq $43,000 280km

Nissan Leaf $39,990 135km

https://rac.com.au/car-motoring/info/future_ev-on-the-way









https://myelectriccar.com.au/evs-in-australia/





66

51%

36%

24%

14%

7% 4% 3%

93%

61%

39%

24%

11%

5% 3%

$20,000 $30,000 $40,000 $50,000 $80,000 $100,000 $120,000

Willingness To Spend On Electric vs. Petrol / Diesel Vehicles

Electric vehicle 2017 Petrol / diesel vehicle

Assuming that willingness to spend on EV’s remains the same, more than a third would consider an EV by 2025.

Q49. What prices would you be willing to spend on an electric, hybrid and traditional motor vehicle? Please select all prices that apply to you for each vehicle type. Base: those considering a vehicle in the next 2 years/ *Forecasted price of EV’s sourced from https://www.ubs.com/content/dam/WealthManagementAmericas/documents/smart-mobility.pdf

By 2025, EV’s could cost anywhere between $25,000 and $33,000 depending

on the range. (source: UBS)

Forecasted price of EV’s by 2025


67

Moving away from petrol is increasingly the primary reason for considering an EV.

F6. Why are you considering purchasing a plug-in electric hybrid car? Base: Those willing to spend at least $20,000 on an EV

52%

39% 36%

14% 10%

5%

61%

50% 49% 43%

16%

8% 6%

Reasons For Considering EV: South East Queensland

2016(n=292)

2017(n=356)

51%

37% 36%

9% 10% 7%

59%

42% 42%

35%

10% 9% 6%

Reasons For Considering EV: Regional Queensland

2016(n=216)

2017(n=234)

Significantly lower in reg. QLD compared to SEQ



68

Rising electricity bills are putting regional Queenslanders off EVs.

F7. Why are you not considering purchasing an electric or plug-in hybrid car? Base: Those not willing to consider an EV if $20,000 or more

37%

31%

25%

20%

25%

44%

35% 34%

26% 26%

22% 20%

5%

Upfront costs Lack ofknowledgeabout Evs

Poor range Increasingelectricity bill

Not mypreferredtype of

vehicle (ute /truck)

Ongoing /maintenance

costs

No chargingpoint

Difficult topurchase

where I live

Reasons For Not Considering EV: South East Queensland

2016(n=292)

2017(n=226)

39% 40%

24% 22%

42% 40%

38%

32% 29%

25% 25%

20%

Not mypreferredtype of

vehicle (ute /truck)

Poor range Upfront costs Increasingelectricity bill

Lack ofknowledgeabout Evs

Difficult topurchase

where I live

No chargingpoint

Ongoing /maintenance

costs

Reasons For Not Considering EV: Regional Queensland

2016(n=229)

2017(n=255)

Significantly higher in reg. QLD compared to SEQ



69

For SEQ households, the public fast charging option is having a more positive impact on consideration of EV’s this year.

F8: Imagine there was widespread access to charging stations where you could charge a plug-in electric or plug-in hybrid car, for free or a small cost. How much more likely would you be to consider a plug-in electric or plug-in hybrid car if the following charging options were more readily available? Base: Those considering purchasing a vehicle in the next 2 years

39%

47%

13% 15%

22% 21%

2016(n=584)

2017(n=582)

% Increase In Consideration Of EV’s If Charging Infrastructure Were Available


Public fast charging – 15 minutes to full charge

Public charging – 2 hours to full charge

Workplace charging – 5 hours to full charge

38% 37%

15% 16%

24% 17%

2016(n=399)

2017(n=443)

% Increase In Consideration Of EV’s If Charging Infrastructure Were Available

Regional Queensland

Public fast charging – 15 minutes to full charge

Public charging – 2 hours to full charge

Workplace charging – 5 hours to full charge

70

52%

52%

52%

52%

53%

55%

55%

59%

52%

62%

52%

64%

66%

47%

Male (n=295)

Under 30 years (n=105)

Home less than 5 years old (n=72)

Home with a pool (n=131)

Household with one resident (n=62)

Home with 1-2 bedrooms (n=95)


Gold Coast (n=118)

Bachelor or Honours degree (n=147)

Post-graduate qualifications (e.g., Masters, PhD)(n=65)

Intend on going off grid (n=41)

High interest in community solar (n=196)

Intend on purchasing battery storage (n=77)

Total SEQ (n=582)

Groups Whose Consideration Of EV’s Is Most Likely To Increase As A Result Of Public Fast Charging – South East Queensland

F8: Imagine there was widespread access to charging stations where you could charge a plug-in electric or plug-in hybrid car, for free or a small cost. How much more likely would you be to consider a plug-in electric or plug-in hybrid car if the following charging options were more readily available? Base: Those considering purchasing a vehicle in the next 2 years

In SEQ, the highly educated and those with an interest in energy technologies are most likely to have higher consideration of EV’s as a result public fast charging.

Significantly higher than Total SEQ Queensland

Significantly lower than Total SEQ Queensland

71

Innovator households are more likely to take up EVs, primarily due to them being cheaper than petrol vehicles.

Q49. What prices would you be willing to spend on an electric, hybrid and traditional motor vehicle? F6. Why are you considering purchasing a plug-in electric hybrid car?

72%

64%

51%

35%

28%

12% 8%

48%

33%

21%

12%

5% 2% 2%

Willingness To Spend On Electric Vehicles

Innovators (n=84)

Other QLD Households (n=987)

62%

56%

51%

43%

18%

12%

7%

60%

39%

48% 48%

14%

8% 6%

Innovator Segment(n=63)

Other Queensland Households(n=527)



Topic 4: Appliances.

73

Key Findings: Appliances.

AIR CONDITIONERS

1. Air conditioner penetration continues to increase across Queensland households.

2. In particular, split system air conditioners are replacing box air conditioners.

3. In South East Queensland, households are more likely to be installing additional systems; while in regional

Queensland they are installing replacement systems.

4. Although ownership of PeakSmart air conditioners is very low, there is a high level of interest, with half of those

who intend to purchase a new air conditioner in the next 2 years being interested in joining the PeakSmart

program.

5. Growth in the number of split system air conditioners is expected to increase, based on household’s stated

intentions.

74

Key Findings: Appliances.

APPLIANCE AUDIT

1. Gas cook tops have slowly been replacing electric cook tops over the past decade.

2. This trend is likely to continue as Queensland households are also twice as likely to intend on purchasing gas

kitchen appliances compared to electric kitchen appliances within the next 2 years.

3. Future growth in gas kitchen appliances is expected to be highest in South East Queensland.

4. Households increasingly own multiples of the same type of electronic device (i.e. TVs, laptops, tablets and gaming

consoles).

5. Clothes dryers are growing in popularity, with approximately 36,000 expected to be purchased for the first time in

the next 2 years. This growth will be driven by those living in townhouses, duplexes, units and apartments.

6. Solar, gas and heat pump hot water systems are slowly growing in popularity.

7. Solar hot water is likely to experience the greatest growth, as almost 43,000 Queensland households are

estimated to install it in the next 2 years.

75

Air Conditioners.

76

Air conditioner penetration has continued to increase in the South East and Southern region.

75% 73% 71%

74% 73% 75% 76%

81%

2010 2011 2012 2013 2014 2015 2016 2017

Air Condition Ownership: South East Queensland


89% 91% 90% 91% 90% 90%

94% 92%

85% 86% 87% 88% 91%

87%

94% 91%

66% 63% 64%

71% 70% 71% 73% 75%

2010 2011 2012 2013 2014 2015 2016 2017

Air Condition Ownership: Regional Queensland

Northern Central Southern

Q18AA. Do you have any type of air conditioning in your home? Base: Total Sample

77

Split systems continue to replace box air conditioners in both regional and South East Queensland.

50%

59%

14%

10% 4% 7%

13% 13%

0% 1%

2012 2013 2014 2015 2016 2017

Specific Air Conditioner Types: South East Queensland

Split system air conditioner Box air conditioner

Portable air conditioner Ducted air conditioning

Evaporative air conditioning

58%

67%

34%

26%

4% 5% 3% 4%

2012 2013 2014 2015 2016 2017

Specific Air Conditioner Types: Regional Queensland

Split system air conditioner Box air conditioner

Portable air conditioner Ducted air conditioning

Evaporative air conditioning

Q18A. What type(s) of air conditioners do you own? Base: Total Sample

78

Over 20,000 Queensland households intend on installing a split system air conditioners in the next 5 years.

Q18A. What type(s) of air conditioners do you own? D5. Are you planning to obtain any of the following types of air conditioning in the future? Base: Total sample

Split System Box Portable Ducted

Penetration Uptake Penetration Uptake Penetration Uptake Penetration Uptake

Brisbane Total 254,981 +4,437 43,101 +942 25,765 +1,555 67,295 +2,067

Gold Coast 142,802 +2,819 23,527 +426 17,268 +597 37,378 +735

Darling Downs - Maranoa 32,360 +2,961 8,443 +91 3,800 +104 2,655 -

Logan - Beaudesert 70,707 +1,829 14,281 +633 9,042 +176 9,005 +252

Wide Bay 72,584 +2,518 27,600 +61 11,056 +271 7,516 -

Sunshine Coast 94,519 +1,208 12,394 - 10,704 +413 14,997 +644

Ipswich 79,903 +962 17,884 +232 10,492 +254 10,000 +464

Moreton Bay South 46,320 +877 7,662 +190 4,457 - 11,352 +321

Toowoomba 36,933 +917 5,766 - 4,276 +201 5,032 +141

Mackay 56,728 +477 17,827 +181 2,242 +193 5,620 -

Fitzroy 71,591 +419 32,417 +268 4,499 +81 6,263 -

Outback 26,363 - 7,657 - 1,318 +673 1,992 -

Moreton Bay North 58,304 - 12,177 - 6,487 +232 10,937 +308

Townsville 80,432 +249 49,371 - 3,900 +71 2,411 +168

Cairns 80,457 +355 27,930 - 3,500 +123 4,016 -

79

SEQ households most commonly intend to purchase additional air conditioners, while Regional QLD households intend to purchase replacements.

D7. Are you planning to obtain any more air conditioner units or replace any existing air conditioner units at all in the next 5 years? D8. Which of the following statements best describes the new air conditioner unit/s you will be purchasing in the next 5 years? Base: Total Sample

Yes, 13%

No, 73%

Don't know, 14%

Intending to purchase more A/C South East Queensland

Yes, 16%

No, 67%

Don't know, 17%

Intending to purchase more A/C Regional Queensland

5.9%

4.3%

2.7%

Additional A/C Replacement A/C Both Additional &Replacement A/C

Additional vs Replacement A/C South East Queensland

5.4%

7.6%

3.3%

Additional A/C Replacement A/C Both Additional &Replacement A/C

Additional vs Replacement A/C Regional Queensland

80

Those in the market for a new air conditioner are interested in joining the PeakSmart program.

D3. Are any of the air conditioners you own ‘PeakSmart’? Base: Those who own an A/C D6. Thinking of the air conditioner(s) you intend on purchasing, would you consider joining it to the ‘PeakSmart’ program? Base: Those intending to purchase an A/C

7% 5%

61% 63%

32% 32%

South EastQueensland

(n=1507)

RegionalQueensland

(n=1655)

Ownership Of A PeakSmart A/C

Yes No Don't know

53% 42%

16%

23%

31% 35%

South EastQueensland

(n=310)

RegionalQueensland

(n=388)

Consideration Of Joining PeakSmart Program For

New A/C Units

Yes No Don't know

PeakSmart Definition Provided To Survey Respondents ‘PeakSmart’ air conditioners have a device installed that allows their energy consumption to be reduced by your electricity provider for short periods on the few days of the year when there is peak demand for electricity. You are typically provided a monetary incentive from your electricity provider to install a ‘PeakSmart’ air conditioner.

81

Appliances Overview.

82

Appliance Penetration Overview.

Commonly Owned

Appliances 2016 2017

Likely Owned


Less Commonly Owned


n= 4520 4515 n= 4520 4515 n= 4520 4515

Washing machine 96% 99% Clothes dryer 57% 56% Gas cook top 29% 28%

Microwave 92% 94% Desktop computer 56% 54% Plasma television 19% 19%

Fridge(s) 94% 93% LED light bulbs 44% 53% Pool filter 23% 19%

Electric oven 85% 86% Electric hot water system 49% 52% 3D television 12% 13%

Laptop computer 76% 76% Energy efficient / CFL bulbs 50% 52% Septic tank 14% 12%

Ceiling fan 72% 74% Freezers (detached from

fridge/stand-alone) 42% 44%

Solar hot water system (with

electric booster) 15% 11%

Electric cook top 66% 64% Gaming console (i.e. XBOX,

Wii, Playstation) 41% 43% Gas oven 14% 10%

Tablet computer 61% 62% Stereo 44% 41% Instantaneous electric hot

water system 9% 9%

Dishwasher 62% 61% LCD television 37% 36% Electric heater 10% 8%

LED/LCD television 53% 56% Digital video recorder (DVR) 40% 34% Instantaneous LPG hot water

system 7% 7%

GREEN CELLS are significantly higher than 2016 RED CELLS are significantly lower than 2016

E1. Which of the following do you have in your household? Base: Total Sample

83

Dishwashers, clothes dryers & solar hot water are the most likely to be taken up for the first time.

0.3%

0.8%

0.8%

0.9%

1.0%

1.0%

1.0%

1.1%

1.2%

1.2%

1.3%

1.5%

1.7%

1.7%

2.3%

2.3%

2.3%

2.4%

3.6%

4.3%

4.5%

Washing machine

Electric oven

Electric hot water system

Microwave

Gas space heater

Instantaneous gas hot water system

Gas Hot Water (Mains Natural or LPG Gas)

Electric heater

Electric cook top

Instantaneous electric hot water system

Heat pump hot water system

Electric pool heating

Gas oven

Spa/spa filter

Gas cook top

Home Energy Management System

Solar hot water system (with no booster or gas…

Solar pool heating

Solar hot water system (with electric booster)

Clothes Dryer

Dishwasher

Appliance Uptake

E4. For each of the following you indicated that you DO NOT have in your home, are you planning to obtain this item in the next year or two? Base: Total Sample

84

Kitchen Appliances.

85

E1. Which of the following do you have in your household? E2. How many of the following do you have in your household? E3. Approximately, how many times per week do you use the following appliances? E4. For each of the following you indicated that you DO NOT have in your home, are you planning to obtain this item in the next year or two? Base: Total Sample

KITCHEN Penetration # Owned # of times used

per week

Intended Uptake (those who don’t

already own)

Microwave 94% 1.0 0.9%

Fridge(s) including bar/wine fridges (with or without a freezer component) 93% 1.5

Electric oven 86% 1.0 3.5 0.8%

Electric cook top (including induction cook tops) 64% 1.0 6.0 1.2%

Dishwasher 61% 1.0 4.2 4.5%

Freezers (detached from fridge/stand-alone) 44% 1.2

Gas cook top 28% 1.0 2.3%

Gas oven 10% 1.0 1.7%

Appliance Audit: Kitchen Appliances.

86

Gas cook tops have been slowly replacing electric over the past decade and this is likely to continue.

E1. Which of the following do you have in your household? E4. For each of the following you indicated that you DO NOT have in your home, are you planning to obtain this item in the next year or two? Base: Total Sample

71% 69% 67% 68% 66% 67% 66% 66% 64%

84% 83% 82% 86% 86% 86% 85% 85% 86%

24% 25% 24% 26% 28% 26% 27% 29% 28%

12% 12% 11% 10% 12% 11% 12% 14%

10%

Oven & Cook Top

Electric cook top Electric oven

Gas cook top Gas oven

1.2%

0.8%

2.3%

1.7%

Electric cook top Electric oven Gas cook top Gas oven

Intended Uptake Of Ovens & Cook Tops

87

South East Queensland is expected to experience the greatest growth in gas kitchen appliances.

Estimate based on E1 Appliance Penetration and E4 Intended Uptake and ABS Census Data

19,798

29,056

18,026

17,726

13,626

20,363

19,281

24,671

37,085

36,060

36,119

17,747

45,782

143,145

54,479

252

406

482

490

755

817

861

1,148

1,161

1,260

1,329

1,568

2,455

3,271

3,282

Logan - Beaudesert

Moreton Bay South

Toowoomba


Outback

Fitzroy

Moreton Bay North

Townsville

Ipswich

Cairns

Wide Bay

Mackay

Sunshine Coast

Brisbane Total

Gold Coast

Gas Cook Top Penetration & Intended Uptake In Next 2 Years

Current # Of Units Intended Uptake In Next 2 Years

Number Of Households That Intend To Purchase A Gas Cook Top For The First Time:

-12K in South East Queensland

-8K in regional Queensland

Households that intend to purchase a gas

cooking appliances in the next two years

are more likely to be:

- Under the age of 50

- Couple with children at home

- Employed full time

- High electricity bill

- Energy Australia customers

88

Electronic Devices.

89

ELECTRONICS Penetration # Owned

Laptop computer 76% 1.6

Tablet computer 62% 1.8

LED or LED/LCD television 56% 1.6

Desktop computer 54% 1.3

Gaming console (i.e. XBOX, Wii, Playstation) 43% 1.7

Stereo 41% 1.2

LCD television 36% 1.5

Digital video recorder (DVR) or personal video recorder (PVR) 34% 1.3

Plasma television 19% 1.3

3D television 13% 1.1

Smart speaker (e.g. Google Home; Apple HomePod; Amazon Echo) 6% -

CRT Television 2% 1.2

Appliance Audit: Electronics.

E1. Which of the following do you have in your household? E2. How many of the following do you have in your household? Base: Total Sample

90

Households are becoming saturated with increasing ownership of multiple electronic devices indicating a clear movement towards interconnected Smart Homes.


17% 17% 16% 15%

16%

19% 22%

27%

32%

29% 29% 30%

27%

30% 32%

15% 15%

20%

26%

30%

40% 40%

51% 52%

47%

56% 55%

2009 (n=3361) 2010 (n=3560) 2011 (n=3533) 2012 (n=3499) 2013 (n=3749) 2014 (n=4091) 2015 (n=4135) 2016 (n=4520) 2017 (n=4515)

Ownership Of Multiple Electronic Appliances

Gaming console (i.e. XBOX, Wii, Playstation) Laptop computer Tablet computer TV (Any Type)

6% of households own a Smart Speaker

17% of Innovator households own a Smart Speaker

91

Intended uptake of HEMS is highest among Innovator households.

Estimate based on E1 Appliance Penetration and E4 Intended Uptake and ABS Census Data E4. For each of the following you indicated that you DO NOT have in your home, are you planning to obtain this item in the next year or two? Base: Total Sample

360

374

414

463

639

666

796

914

1,280

1,302

1,591

1,795

2,207

2,756

3,753

Wide Bay

Queensland - Outback

Toowoomba

Moreton Bay - North

Moreton Bay - South

Ipswich

Mackay

Cairns

Logan - Beaudesert


Fitzroy

Townsville

Sunshine Coast

Gold Coast

Brisbane Total

Number Of Households Intending To Take Up HEMS In Next 2 Years

8.4% of Innovator Households intend on taking up HEMS

in the next 2 years

2.0% of other Queensland Households intend on taking up HEMS in the

next 2 years

Innovator Households

• Young families with children

• Work full time

• High income

• Highly educated

• Live in SEQ

• Live in a large, newer home

• Have a higher bill size

92

Laundry Appliances.

93


LAUNDRY Penetration # Owned # of times used

per week

Intended Uptake (those who don’t

already own)

Washing machine 99% 1.0 4.0 0.3%

Clothes dryer 56% 1.0 1.7 4.3%

Appliance Audit: Laundry Appliances.

94

Approximately 36,000 Queensland households intend on taking up a clothes dryer in the next 2 years.

Estimate based on E1 Appliance Penetration and E4 Intended Uptake and ABS Census Data E2. How many of the following do you have in your household? Base: Total Sample

31,585

20,204

57,164

41,416

42,547

45,602

68,731

72,595

61,319

102,618

48,665

61,216

59,051

138,282

236,531

255

623

726

1,197

1,469

1,556

1,585

1,950

2,028

2,109

2,178

2,812

3,237

6,183

8,115


Outback

Moreton Bay North

Moreton Bay South

Toowoomba

Mackay

Cairns

Wide Bay

Logan - Beaudesert

Sunshine Coast

Townsville

Fitzroy

Ipswich

Gold Coast

Brisbane Total

Clothes Dryer Penetration & Intended Uptake In Next 2 Years

Current # Of Units Intended Uptake In Next 2 Years

7.2% of townhouses / duplexes

4.6% of units / apartments

3.8% of houses

Number Of Households That Intend To Purchase A Clothes Dryer For The First Time:

-24K in South East Queensland

-12K in regional Queensland

95

Hot Water Systems.

96 E1. Which of the following do you have in your household? E2. How many of the following do you have in your household? Base: Total Sample

HOT WATER SYSTEMS Penetration Intended Uptake (those who don’t

already own)

Electric hot water system 52% 0.8%

Solar hot water system (with electric booster) 11% 3.6%

Instantaneous electric hot water system 9% 1.2%

Instantaneous liquefied petroleum gas (LPG) hot water system 7%

Instantaneous gas hot water system 6% 1.0%

Mains natural gas storage hot water 6% 1.0%

Heat pump hot water system 6% 1.3%

Liquefied petroleum gas (LPG) storage hot water) 4%

Solar hot water system (with no booster or gas booster) 3% 2.3%

Appliance Audit: Hot Water Systems.

97

Solar, gas and heat pump hot water systems are slowly growing in popularity.


65% 63% 62% 62%

60% 60% 58%

61%

15%

15%

16% 16% 17% 16% 17% 14%

15%

14%

17% 19% 20% 21%

23% 22%

3% 4% 4% 5% 6% 6% 6% 6%

2010 2011 2012 2013 2014 2015 2016 2017

Hot Water Penetration

Electric Hot Water

Solar Hot Water

Gas Hot Water (Natural or LPG)

Heat Pump Hot Water

2%

4% 3%

1% 1%

1%

10%

11%

8%

6%

4% 4%

6%

5%

3%

5%

4%

2%

1% 2%

3%

2%

2% 1%

2010 2011 2012 2013 2014 2015 2016 2017

Intended Up Take Of Hot Water Systems

Electric Hot Water

Solar Hot Water

Gas Hot Water (Natural or LPG)

Heat Pump Hot Water

98

Almost 43,000 Queensland households intend on installing solar hot water in the next 2 years.

Estimate based on E1 Appliance Penetration and E4 Intended Uptake and ABS Census Data

Electric Hot Water Solar Hot Water Gas Hot Water Heat Pump Hot Water

Penetration Uptake Penetration Uptake Penetration Uptake Penetration Uptake

Brisbane Total 255,274 +5,072 55,854 +8,695 125,820 +4,362 26,932 +3,459

Gold Coast 159,971 +1,530 28,597 +5,334 49,830 +966 12,814 +681

Sunshine Coast 95,750 +995 31,173 +4,520 27,727 +730 5,772 +994

Ipswich 66,006 +957 21,409 +2,556 28,904 +1,275 7,374 +668

Wide Bay 86,502 +745 24,504 +3,894 21,065 +182 8,658 +291

Townsville 69,919 +1,193 12,816 +1,770 13,879 +831 6,437 +916

Cairns 73,146 +330 17,232 +3,123 17,185 +648 4,666 +367

Logan - Beaudesert 75,795 +494 15,363 +1,889 19,516 +1,091 8,455 +880

Moreton Bay - North 56,767 +833 18,833 +1,912 17,743 +694 5,053 +583

Mackay 51,396 +865 7,100 +1,663 16,419 +605 3,578 +375

Fitzroy 58,346 +441 19,138 +2,245 20,317 +414 5,257 +334

Toowoomba 32,628 +448 10,223 +1,281 17,556 +689 3,370 +252

Queensland - Outback 20,202 +411 8,505 +1,154 7,002 +200 2,516 +368

Darling Downs - Maranoa 40,194 - 3,755 +1,769 14,565 +183 3,082 +91

Moreton Bay - South 42,278 +321 8,657 +1,115 20,653 +216 4,006 +321

99

Solar PV households are more likely to also own solar hot water.


Penetration Intended Uptake

Non-Solar PV

Household

Solar PV

Household

Non-Solar PV

Household

Solar PV

Household

Sample Size 3411 1104 3411 1104

Electric storage hot water system 54% 45% 0.8% 0.9%

Heat pump hot water system 5% 7% 1.4% 0.9%

Solar hot water system (with no booster or gas booster) 3% 5% 2.4% 2.1%

Solar hot water system (with electric booster) 7% 23% 3.3% 4.3%

Instantaneous natural (mains) gas hot water system 6% 4% 1.1% 0.6%

Instantaneous electric hot water system 10% 6% 1.2% 1.2%

Mains natural gas storage hot water 7% 3% 1.1% 0.8%

Instantaneous liquefied petroleum gas (LPG) hot water system 7% 9% - -

Liquefied petroleum gas (LPG) storage hot water 4% 3% - -


100

Other Appliances.

101

Appliance Audit: Other Appliances.


OTHER APPLIANCES Penetration # Owned # of times used per

week

Intended Uptake

(those who don’t

already own)

Ceiling fan 74% 4.3

LED light bulbs 53%

Energy efficient/Compact fluorescent light bulbs 52%

Pool/Pool filter 19%

Septic tank 12%

Electric heater (during winter) 8% 1.3 3.6 1.1%

Spa/spa filter 5% 1.7%

Gas space heater (during winter) 2% 1.2 1.0%

Solar pool heating 1% 2.4%

Electric pool heating 1% 1.5%

Home Energy Management System (HEMS) 1% 2.3%

102

Half of Queensland households now use LED light bulbs.

76%

21%

65%

32%

59%

37%

53%

38%

50%

44%

52% 53%

CFL light bulbs LED light bulbs

2012 2013 2014 2015 2016 2017

E1. Which of the following do you have in your household? Base: Total sample

42%

45%

45%

47%

49%

50%

50%

50%

51%

51%

54%

54%

54%

55%

55%

57%

58%

60%

66%

Darling Downs - Maranoa…

Fitzroy (n=365)


Mackay (n=238)

Townsville (n=410)

Ipswich (n=227)


Toowoomba (n=254)


Wide Bay (n=500)


Cairns (n=371)






Gold Coast (n=415)


LED Light Bulbs By Region

Regional Queensland




Topic 5: Behavioural Analysis.

104

Key Findings: Behavioural Analysis.

1. Over the past seven years, Queensland households have been performing fewer and fewer energy efficient

behaviours – though there was an increase in energy efficient behaviours in 2017.

2. Energy efficient behaviours that are less common than they were seven years ago include:

a) Using a clothesline instead of a dryer (76% to 70%).

b) Choosing appliances with the highest energy rating (55% to 49%).

c) Ensuring the household is on the best tariff option (30% to 25%).

3. Queensland households are also less likely to consider their usage during peak times with an increase in usage of

electric appliances during this time compared to seven years ago.

105

The number of energy efficient behaviour has returned to historical levels.

6.7 6.7

6.1 6.0 5.9

5.0

6.1

9.1

10.0

9.1 9.3 8.0

6.5

9.2

7.0 7.3

6.9 6.8 6.6

5.3

6.7

9.8

9.6

9.3 9.5

7.9 6.6

9.5

2011 2012 2013 2014 2015 2016 2017

Average Number Of Energy Efficient Behaviours Performed

SEQ - Non-Solar PV SEQ - Solar PV Reg. QLD - Non-Solar PV Reg. QLD - Solar PV

7.6 8.4

6.8 6.7

8.9 9.8

Less than 10c FiT More than 40c FiT


2015 2016 2017

7.2 8.3

6.4 6.8

9.6 9.8

6c FiT 44c FiT

Regional Queensland

2015 2016 2017

Q32. Could you please choose one description below which would best describe you in relation to each of the following: Base: Total sample

106

Over the past 5 years, some specific energy efficient behaviours have become less common.


76%

70%

30%

25%

69%

65%

55%

49%

37% 34%

29% 26%

2013 2014 2015 2016 2017

Energy Efficient Behaviours

Use a clothesline to dry washing instead of a dryer

Ensure your dishwasher and washing machines have full loads before use

Choose appliances with highest energy star rating

Turn off your second fridge when not in use

Ensure you have the best tariff option for your electric hot water system, pool etc.

Turn off appliances like your fridge or hot water heater when going away

-6%

-4%

-6%

-3%

-5%

-3%

107

Similarly, peak demand behaviours have also declined over the past 5 years (though slightly improved in 2017).


55%

52%

44%

41%

47%

43%

31%

26%

33% 31%

2013 2014 2015 2016 2017

Peak Demand Behaviours

Run pool filter in off peak times

Use dishwasher in off peak times

Use washing machine in off peak times

Avoid high wattage appliances (e.g. vacuum, iron) during peak times

Generally being conscious of energy use during peak times

-3%

-4%

-3%

-2%

-5%

108

Regional Queensland households on the lower FiT have started using the pool filter during the day again.

68%

57%

48%

74%

18% 22%

29%

18%

2014 2015 2016 2017

Usage Of Pool Filter Between 11am-4pm: Regional Queensland

Less than 10c Feed In Tariff 44c Feed In Tariff

44%

60% 62% 62%

27% 28% 26%

30%

2014 2015 2016 2017

Usage Of Pool Filter Between 11am-4pm: South East Queensland

Less than 10c Feed In Tariff More than 40c Feed In Tariff

Q34. Earlier you mentioned a range of appliances you have in your household. Can you indicate approximately when you would most often use that appliance on a daily basis? Base: Those who have a pool

Topic 6: Tariffs.

110

South East Queensland households are less likely to know which tariff they are on.

Q29. Do you use any of the following tariffs? Base: Total sample

1%

2%

3%

9%

13%

16%

19%

49%

A demand based tariff

Tariff 12 / Time of Use

Tariff 13 / PeakSmart ToU

Off-peak / Controlled load - but unsure

Tariff 31 / Night Rate

Tariff 33 / Controlled Supply / Economy

Tariff 11

Don't Know

Tariff Audit South East Queensland

1%

1%

1%

7%

16%

27%

35%

43%

A demand based tariff

Tariff 13 / PeakSmart ToU

Tariff 12 / Time of Use

Off-peak / Controlled load - but unsure

Tariff 31 / Night Rate

Tariff 33 / Controlled Supply / Economy

Don't Know

Tariff 11

Tariff Audit Regional Queensland

35% 36% 38%

42% 42% 40% 41% 41%

49%

32% 33% 30% 31% 30%

26% 29%

30%

35%

2009 2010 2011 2012 2013 2014 2015 2016 2017

Households That Do Not Know Their Tariff


111

Yes, 5%

No, 39%

Don't know, 56%

Intention To Switch Tariff: Regional Queensland

Intention To Switch Tariff.

10%

No, 36%

Don't know, 54%

Intention To Switch Tariff: South East Queensland

Q29B. Do you intend to switch electricity tariffs in the next two years? Base: Total sample Significantly higher than Total Queensland


Research Methodology.

113

Background & Methodology.

Methodology: Online Survey

Average 20 min. length

Sample: Survey panels

Energy QLD social media & PR

n=4,515 n=34,947 over 9 years

Fieldwork: 8th November to

6th December 2017

Data Weighting: Age

Gender Location

Home Ownership Based on

2016 Census

Purpose: Appliance audit Data source for

network planning / forecasting

Customer behaviour Electricity trends

Key Dates:

State Election –

25th Nov

Bundaberg Storm

– 7th November

114

Overall Research Design. Region Statistical Division

Sample in

Each SD

Sample in

Each Region

SEQ

Brisbane 767

2,171

Gold Coast 415

Ipswich 227

Logan – Beaudesert 224

Sunshine Coast 261

Moreton Bay 277

Northern QLD

Cairns 371

781

Townsville 410

Central QLD

Mackay 238

603

Fitzroy 365

Outback QLD Outback 57 57

Southern QLD

Darling Downs 149

903 Toowoomba 254

Wide Bay 500

TOTAL 4,515

Research Locations

Data Weighting

To ensure the data was representative, all data was weighted to

match the following ABS Census 2016 population statistics:

Age Location (SA4) Gender Home Ownership

Queensland Household Energy Survey 2017.€¦ · Energy Survey 2017. 2 Executive Summary 3 Topic 1:...

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