Queensland Education and Training International - AIECaiec.idp.com/uploads/pdf/Sheppard_pp.pdf ·...
Transcript of Queensland Education and Training International - AIECaiec.idp.com/uploads/pdf/Sheppard_pp.pdf ·...
Queensland Education and Training International
AIE Conference4 October 2002
Introduction
Nov 1999 Cabinet endorsed major study proposal
April 2000 Consultancy commissioned to develop strategy
June 2001 Cabinet endorsed PWC report recommendations
Oct 2001 Queensland Education and Training Export Board (QETEB)
Dec 2001 Taskforce operational and renamed Queensland Education and Training International (QETI)
Queensland Education and Training Export Board Paul Braddy ChairProf Malcolm McKay DVC USQProf Trevor Grigg DVC UQProf David Gardiner PVC QUTEric Laakso VP CQUDr Beverley Sparks Dean GUMella Beaumont Embassy CESSarina Russo Russo Institute of TechnologyJoseph McCorley Qld Catholic Educ’n CommJim Varghese DG Education QldKen Smith DG DETPaul Fennelly DG DSD
Queensland Education and Training International (QETI)Department of Premier and Cabinet Policy Division
– Director– 5 staff
Objective• Double economic impact of the Qld
international education and training industry– 5 years– Be a catalyst for change – Develop and build long term strategies that
will assist the sector to be sustainable and long term
Aims• build a whole-of-industry and
government approach• position Qld as a preferred provider in
selected international and niche markets• introduce strategies to ensure high
quality of education and training, academic support and pastoral care
• minimise structural, regulatory and infrastructure barriers to growth
Vision• Sustainable long-term development of
education industry• Extension of the Smart State principles• Direct contribution to the long-term
growth of the Qld economy– building jobs– regional development
Strategic directions1. Mobilising unity2. Creating the image3. Capturing markets4. Removing barriers5. Investing in the future
Strategic direction 1: Mobilising unity
• industry development
• market intelligence
• competitor intelligence
• export facilitation• industry
partnerships
Strategic direction 2: Creating the image• branding• promotional material• website• special visitor program• public relations
Strategic direction 3: Capturing markets
• products• agent support• priority market
strategies
Priority markets• selection based on industry feedback,
market intelligence and the Report• international events and domestic
developments will impact on target markets and priorities
• recognition of the dynamic nature of the industry and need for flexibility in the overall strategy
Priority market strategies• sector-specific initiatives• agent networks• exhibitions, roadshows, graduation
ceremonies, other promotional events• industry feedback on country-specific
initiatives• intelligence gathering• formal research as required• capitalise on in-country opportunities and
government priorities
Strategic direction 4: Removing the barriers
• regulatory• internal industry structures• student support services• infrastructure
Strategic direction 5: Investing in the future• student services• quality assurance• pathways programs• community• alumni• funding issues
ProgressTo date :• 6 major in market activities• A program of professional development• A range of seminars and workshops on specific
markets• Support for industry led initiatives at most levels• Regions engaged in the program
Impressions : • Encouraged by the wide spread support of industry to
this initiative• Lack of cynicism• The need for serious professional development at all
levels• The rapid growth in international students has not
been matched by growth in student services• Wide disparity in professionalism of institutions
Working togetherStatewide• Industry support and co-operation• Whole-of-industry and
whole-of-government approach
Nationwide• Delineation of roles: AEI, Austrade, IDP• Federal level whole of government
cooperation and support• Cooperation with other states: working
together toward mutual aims
Observations• Confusion of representation
internationally• Role of Governments• Is this an industry?• Short term gains versus long term
advantage• Mixed messages from federal
government• We are all in this together
Questions & Comments?
More information
[email protected] (07) 3836 0992fax (07) 3227 8195