QUEBEC’S #1 ARTS MAGAZINE · At the Heart of Music La Scena Musicaleis Quebec’s only classical...

5409 Waverly, Montreal, QC, CANADA, H2T 2X8 Tel: 514-948-2520 www.scena.org • [email protected]

2 0 1 5 - 2 0 1 6MEDIA KIT

2015-2016 HIGHLIGHTS• 7 issues, 1 Arts Resource Guide• 5 bilingual issues, 2 separate language national issues (Nov, June)• Includes La SCENA Arts Xpress• 25,000 copies/bilingual edition; 50,000 copies/national edition• Ottawa, Quebec City and Toronto (5000 copies in Nov, June)• New Section: Montreal Cultural Metropolis

QUEBEC’S #1 ARTS MAGAZINE

same rates as last year

At the Heart of MusicLa Scena Musicale is Quebec’s only classical music and jazz maga -zine. Since 1996, LSM has been the source for local and nationalmusic news, consulted by music lovers and musicans alike.

Each issue of LSM profiles a renowned or up-and-coming musicianand includes cover age of important events, musicological articles,CD and DVD reviews, and a monthly calendar of upcomingconcerts.

La Scène Musicale’s MissionLa Scène Musicale is a non-profit charity dedicated to promotingmusic and the arts, and the publisher of La Scena Musicale andSCENA.ORG. We provide high caliber journalism, offering our localand regional audiences complete coverage of music news, from athome and abroad, with our print and electronic publications.

June 2011 » La Scena Musicale, wins twoPrix d’Europe, as part of their 100th

editionAugust 2009 » La Scène Musicale createsthe Arts and Music Directory September 2007 » La SCENA launchesnew multidisciplinary arts magazine July 2007 » La Scena Musicale hits 10million readers!2007 » La Scena Musicale winsHonourable Mention at NationalMagazine Award2005 » La Scena Musicale celebrates itstenth year with a new, glossy presentation2004 » The Music Scene becomes themost important classical music magazine in Canada2002 » The classical music magazine TheMusic Scene launches May 2000 » The magazine Le Mondegives four stars out of four toSCENA.ORG and rates it the second bestclassical music web site in the worldFebruary 2000 — Chamber MusicMagazine rates SCENA.ORG third amongthe 50 best music Web sites in the world1999 » La Scena Musicale becomes thefirst classical music magazine in theworld to be available in PDF format onthe World Wide WebMay 1997 » La Scena Vocale becomes LaScena Musicale and extends its editorialcontent to include all aspects of classicalmusic1996 » First issue of La Scena Vocale,printed as a newsletter offering news onMontreal’s vocal scene

19 YEARS of LSM


“If La Scena Musicale didn't exist,it would have to be invented.”

- Jean-Jacques Nattiez


Music and Art Lovers 40 years +(34,200 readers: 68.4%)under 40 (5,800 readers: 11.6%)

The majority of these readers are 40+, have a col-lege or university education, and are gainfullyemployed and financially stable. During their freetime, this group of readers enjoy attend ing a widevariety of music and arts events.

The passion our readers share for music is reflec-ted through their purchases, which range fromconcert tickets to audio and video recordings.These music and arts patrons consult La ScenaMusicale 4.3 times a month to plan outings, todiscover new artists or simply to stay up to dateon the latest music and arts news.

Professional and Student Musicians(10,000 readers: 20%)

Music is a form of expression. Some have turnedmusic into a career, while for many others it issimply a passionate hobby. This readership ofvaried ages includes professional and studentmusicians as well as non-professional musicians(including choir and ensemble members) whoregularly attend events and purchase relateditems such as CDs, books and instruments. LSM isan invaluble resource for all their music needs.

Economic Profilehomeowners

car ownersfamily income

are parentsare parents of musicians

Profession

Educationcollege/university educated

Buying Habitsmonthly purchases

eyeglassesarts and crafts

travelwine

fine dining

Cultural Interestsfilm and museums/galleries

dance and theatrebooks

› 60.5% › 73.9% › 53% over $50,000; 13% over $100,000› 43% › 22.3%

› executives; professionals; employees; retirees; other

› 92%

› 2.7 CDs; 2 concerts; 4.7 visits to restaurants› 78% › 44% › 58% › 42% › 41%

› 88% and › 86% › 28% and › 68%› 87%

› 42% › 48% › 48% over $50,000; 12% over $100,000› 43% › 22.3%

› executives; professionals; employees; students; other

› 95%

› 3.2 CDs; 3 concerts; 4.7 visits to resaurants› 78% › 44% › 63% › 23% › 44%

› 88% and 75% › 26% and 51%› 83%

READER PROFILE92%+Higher Education

50,000readers per edition

4.3readings per month per

reader

215,000total readings per month

Music Lovers Musicians

»STATISTICS


ADVERTISE WITH LSM

» Advertise in the most impor-tant classical music and jazzmagazine in Canada

» Be read by 100,000 musiclovers and artists (nationalissues); 50,000 (bilingualissues)

» Increase visibility with a specific audience, across awider distribution area

» Generate greater exposure forevents

The magazine is available at concert halls, music stores, libraries, book stores, cultural centresand other arts institutions.

La Scena Musicale is also distributed in music and arts schools, conservatories, universities andspecialized music stores.

Total print run

Our means of distributionDisplay stands

› Montreal› Quebec City› Ottawa› Toronto› Rest of Canada

Distribution at concerts/festivals

In schools

By mail

DISTRIBUTION PROFILE

OUR NUMBERS: Separate languagenational editions

Bilingual editions

50,000

25,0005,0005,0005,0003,000

2,500

3,000

1,500

25,000

19,500500500500

1,000

1,500

1,500


MAGAZINE ADVERTISING RATES AUGUST 2015 TO JULY 2016

Colour

Insertions: 1 x 3 x 6 x 10 xDiscounts: - 5% 10% 15%

inside front (2nd) $3,800 3,610 3,420 3,230inside back (3rd) $3,562 3,384 3,206 3,028

outside back (4th) $4,156 3,949 3,741 3,533

1 page $2,565 2437 2309 21802/3 page $1,799 1709 1619 15291/2 page $1,398 1328 1258 1188

1/2 page island $1,580 1501 1422 13431/3 page $981 932 883 8341/4 page $762 724 686 6481/6 page $536 509 482 4561/8 page $416 395 374 354

business card $342 325 308 291mini-card $186 177 167 158

double page $4,703 4,468 4,233 3,998

Black & White Insertions: 1 x 3 x 6 x 10 x

Discounts: - 5% 10% 15%1 page $1,542 1465 1388 1311

2/3 page $1,081 1027 973 9191/2 page $841 799 757 715

1/2 page island $950 903 855 8081/3 page $590 561 531 5021/4 page $458 435 412 3891/6 page $322 306 290 2741/8 page $250 238 225 213

business card $206 196 185 175mini card $112 106 101 95

calendar photo $96 91 86 82double page $2,828 2687 2545 2404

Inserts options Between the staples or by handor in the mailing

INFO Wah Keung [email protected]

[email protected]

[email protected]

NET RATES - ENGLISH OR FRENCH EDITION ONLY OR BILINGUAL EDITION (ONE AD)

Colour Insertions: 1 x 3 x 6 x 10 x

Discounts: - 5% 10% 15%inside front (2nd) $5,700 5,415 5,130 4,845inside back (3rd) $5,343 5,076 4,809 4,541

outside back (4th) $6,235 5,923 5,611 5,299

1 page $3,847 3,655 3,462 3,2702/3 page $2,698 2,563 2,428 2,2931/2 page $2,097 1,992 1,887 1,782

1/2 page island $2,370 2,252 2,133 2,0151/3 page $1,471 1,397 1,324 1,2501/4 page $1,144 1,087 1,030 9721/6 page $803 763 723 6831/8 page $624 593 562 530

business card $513 487 462 436mini-card $280 266 252 238

double page $7,055 6,702 6,350 5,997

Black & White Insertions: 1 x 3 x 6 x 10 x

Discounts: - 5% 10% 15%1 page $2,313 2,197 2,082 1,966

2/3 page $1,622 1,541 1,460 1,3791/2 page $1,261 1,198 1,135 1,072

1/2 page island $1,425 1,354 1,283 1,2111/3 page $884 840 796 7511/4 page $688 654 619 5851/6 page $483 459 435 4111/8 page $375 356 338 319

business card $308 293 277 262mini card $168 160 151 143

calendar photo $143 136 129 122double page $4,242 4,030 3,818 3,606

NET RATES - COMBINED OFFER: ENGLISH AND FRENCH EDITIONS* (TWO ADS)* when available

SPECIAL DISCOUNTSArts Organizations: 10% discountEarly payment: 3% discount


1/3 SQUARE 1/4 vertical 1/6 SQUARE 1/6 horizontal 1/8 horizonal 1/4 CENTRE (+50%)

4.842” x 4.85” 3.592” x 4.85” 3.592” x 3.165” 4.842” x 2.45” 3.592” x 2.4” 3.592” x 4.85”

Mini card

2.359” x 1.375”

1 page 1/2 vertical 1/2 horizontal 1/2 (+15%) 1/3 vertical 1/3 horizontal

7.326” x 9.8” 3.592” x 9.8” 7.326” x 4.875” 4.842” x 7.375” 2.359” x 9.8” 7.326” x 3.165” 8.375” x 10.875”(bleed) 1/6 vertical

2.347” x 4.85”BUSINESS CARD

3.592” x 1.935”

»DIMENSIONS

TECHNICAL SPECIFICATIONS8” x 10.625”

Cover and interior colour pages: glossy » B&W interior pages: newsprint

web press

stapled

newsprint: 100 lpi » glossy: 133 lpi

PDF with fonts embedded, Illustrator, InDesign, Photoshop, QuarkXpress, TIFF

Host: ftp.scena.org » Login: PublicScena » Password: ScenaPublic

514-948-2520 or [email protected]

5409 Waverly, Montreal (Quebec) H2T 2X8

Trim Size

Paper

Printing type

Binding

Halftone Screen

Art: Acceptable file formats

FTP address

Production department

Attention: certain dimensionshave been slight changed


WEB ADVERTISING RATES AUGUST 2015 TO JULY 2016

ENGLISH HOME PAGE 600 visitors/day, 18,500/monthLeaderboard: $824Full banner/Rectangle: $557Half banner: $206Button: $103

FRENCH HOME PAGE 200 visitors/day, 6,000/monthLeaderboard: $361Banner/Rectangle: $206Half banner: $103Button: $52

WEEKLY NEWSLETTER5,000 subscribers and growingRectangle: $200 per week

CALENDAR PAGES ENGLISH & FRENCH200 visitors/day, 6,000/monthBanner: $206

BLOG PAGES ENGLISH & FRENCH975 visitors/day, 29,000/monthRectangle: $650Half banner: $350

BILINGUAL ARTICLES1,660 visitors/day, 49,800/monthLeaderboard: $1,494Banner: $1,030Button: $309

ENGLISH OR FRENCH ARTICLESLeaderboard: English $824 / French $773Banner: English $541 / French $515Button: English $180 / French $155

INFO Wah Keung [email protected]

[email protected]

[email protected]

LEADERBOARD728 x 90 px

BANNER468 x 60 px

HALF BANNER300 x 60 px

RECTANGLE300 x 120 px

BUTTON150 x 60 px

»DIMENSIONS

NEW

1 page 1/2 page

1/4 page 1/8 page

horizontal orvertical

Cover 2 $2300Cover 3 $2000Cover 4 $2500Cover banner $9001 page $14001/2 page $8001/3 page $6001/4 page $4501/8 page $250

Black & White

Advertising Rates full page: 5.25 x 8.25with bleed:5.75 x 8.75without bleed:4.675 x 7.625

horizontal:4.675 x 3.75

vertical: 2.25 x7.625

horizontal:4.625 x 1.85

vertical: 2.25 x 3.75

1/3 page horizontal:4.675 x 2.5

1/8 page horizontal:2.25 x 1.85

ADVERTISING WITH US

WITH A LISTING in LaSCENA’s Arts ResourceGuide, your organizationwill...

APPEAR in Quebec’s onlyarts resource guide;

REACH our 50,000 readers,including music lovers, artsenthusiasts, parents of youngmusicians, fine arts andmusic students, and artists;

BE FEATURED among ourprovince’s most prestigiousconservatories, universities,professors, concert halls,community and profes -sional choirs, specialisedstores, and agents;

INCREASE VISIBILITY inMontreal, Laval and theSouth Shore;

CHOOSE the options thatmeet your advertisingneeds with black & whiteor colour ads, or by addingtext or a logo.

Registration: August 5AD Deadline: August 7Artwork: August 10Publication: August 14Distribution: 25,000 copies

For more information, contact our sales team:[email protected]

Editorial [email protected]

Founding editorWah Keung [email protected]

1 page $8501/2 page $4751/3 page $3501/4 page $2751/8 page $150

Colour

La Scène Musicale is pleased toannounce that its annual ArtsResource Guide will be released in

August 2015, for the seventh year in arow. The resouce guide, which is theonly one of its kind in Quebec, is anexcellent source of information for theprovince’s music lovers, and for artsstudents and their parents. This year,the guide will continue its user friend-ly digest format. A total of 25,000copies will be distributed Quebec-wide.

Readers will find essential infor-mation on music, danse, theatre, filmand the visual arts in this bilingual directory, whichwill include both regional and national listings.

Special Sections: Our annual Choir Guide helpsamateur and professional singers find a choir. Ourannual Venue Guide helps musicans and artistschoose performing and exhibition rental venues.

5409 Waverly, Montreal, Quebec, CANADA, H2T 2X8 • Tel: 514-948-2520 • [email protected] • www.scena.org

“We use our extensive database to offer consumers, musicians and artists the most comprehen-sive tool possible.” - Wah Keung Chan, Founding Editor

The resource guide is an essential toolfor teachers and performers in musicand in the arts that remains an inva-luable tool all year long.

Don’t forget to send our editorialteam the information you would liketo include in the direc tory. If youwould like to highlight your ad or toinclude additional information, youcan purchase one of our modestlypriced additions.

Additional OptionsCompany logo $60Characteristics (Choir & Venue Guide) $60Description (max. 55 words) $60COMBO 1. Logo + description $1102. (Choir & Venue Guide) includes logo, characteristics and description $160

2015 ARTS RESOURCE GUIDE 7th MontrealEdition

DIGEST Format

Resource Guide

Guide Ressources des

musique music

danse dance

cinéma film

et plus! and more!

GUIDE DES CHŒURS CHOIR GUIDE

GUIDE DES LIEUX VENUE GUIDE

arts visuels visual art

montréal et environs

montreal and region

vol. 6

www.scena.org

UNE PUBLICATION DE / A PUBLICATION OF

musique

arts

dan

musicmusiqueé

dance

in

visus visuels

nse

éma film

ual art

us!UID

pl

DE D

us! and moDE DES LIEUX

www.scen

h

DES CHŒURSéâtr

same rates since 2012


2 0 1 5 - 2 0 1 6

DON’T JUST FOLLOW THE GUIDE, BE PART OF IT!FOR MORE INFO, VISIT ADS.SCENA.ORG

La Scena Musicale, Canada's leading classical music andjazz magazine, invites organizations who desire more

exposure in the arts community to be part of ourguides.

Our 19 years of experience and our 500 000 readers willguarantee your organization's visibility. A useful tool forfinding new members or promoting your mission, ourguides will bring new contacts in your region, whether

they are potential sponsors or an audience for your nextconcerts!

For all your needsEvery year, there are up to 12 guides and many package deals to reach theaudience you want, when you want.


»Arts Resource GuideAugust 2015Based on logos and inscriptions

Contains essential organizations in music,dance, theatre, cinema, and visual arts. Thebilingual directory includes regional andnational listings. An essential year-roundresource for education and practise in thearts.

»Primary andSecondary EducationSeptember 2015Advertising supplement

Help parents to choose a school that meetstheir expectations and values. Articlesabout musical education.

»Canadian FallFestivalsSeptember 2015Based on logos and inscriptions

This guide offers the best of the Fall festi-vals, in arts as well as music. Our 50,000loyal readers carefully consult this guide toplan their festival experience. Increase yourvisibility by advertising in our magazines.

»CompetitionsOctober 2015Based on logos and inscriptions

Hundreds of music students wish todemonstrate the extent of their talent.Fortunately, La Scena Musicale and ourpartners guide them in the exciting worldof competitions. Be one of them!

»Rising StarsOctober 2015Advertising supplement

Introducing audiences to the next greatartists - recent competition winners.

»Higher Music & ArtsEducationNovember 2015 (national issue)Advertising supplement

This complete guide contains a list ofCanadian educational institutes along withinformation on the programs offered, aswell as a section on higher education. Ourgraphic artists take care of the visualaspect. Each institution receives a quarterpage of ad space.

»Summer MusicAcademiesNovember 2015Advertising supplement

Contains a list of summer music academiesand information on the programs offered.Our graphic artists take care of the visualaspect. Each institution receives a quarterpage of ad space.

»Gift IdeasDecember 2015 - January 2016Advertising supplement

You'll find everything to make you the envyof music and arts loves, from new trends tothe great classics.

»Canadian WinterFestivalsDecember 2015 - January 2016Based on logos and inscriptions

This guide offers the best of the Winterfestivals, in arts as well as music. Our50,000 loyal readers carefully consult thisguide to plan their festival experience.Increase your visibility.

»Music and ArtsSummer CampsFebruary - March 2016Based on logos and inscriptions

Summer is coming, and thousands of musicstudents want a sunny place to practiseand have fun. Fortunately, this guide will beinvaluable to their parents. Introduce your-self to them!

»Canadian SpringFestivalsApril - May 2016Based on logos and inscriptions

This guide offers the best of the Fall festi-vals, in arts as well as music. Our 50,000loyal readers carefully consult this guide toplan their festival experience. Increase yourvisibility by advertising in our magazines.

»InternationalFestivalsApril - May 2016Based on logos and inscriptionsOnline feature

Be on the lookout for worldwide trends inclassical music, plan your next artistic trip,or simply travel through our guide!

»Canadian SummerFestivalsJune - July 2016Based on logos and inscriptions

This issue offers the best of the summerfestivals, in arts as well as music. Our100,000 loyal readers carefully consult thisguide to plan their festival experience.Increase your visibility by advertising in ourmagazines.

OUR GUIDES & SPECIAL SECTIONS


PRODUCTION CALENDARLA SCENA MUSICALE

NATIONAL ISSUES: 50,000 copiestotal; Montreal, Ottawa-Gatineau,Quebec City, Toronto

BILINGUAL ISSUES: 25,000 copiestotal; Montreal

September 2015Bilingual edition (25,000 copies)Themes and Guides: Fall Preview; Elementary &Secondary Education; Fall Festivals GuideRelease Date: 2015-09-03Ad Deadline: 2015-08-25Artwork Deadline: 2015-08-26Calendar Deadline: 2015-08-10

October 2015 Bilingual edition (25,000 copies)Themes and Guides: Rising Stars; CompetitionsRelease Date: 2015-10-01Ad Deadline: 2015-09-25Artwork Deadline: 2015-09-28Calendar Deadline: 2015-09-14

November 2015Two language editions (25,000 copies each language)Themes and Guides: Higher Music & Arts Education;Summer Music Academies; Film MusicRelease Date: 2015-10-30Ad Deadline: 2015-10-26Artwork Deadline: 2015-10-27Calendar Deadline: 2015-10-12

December 2015 - January 2016Bilingual edition (25,000 copies)Themes: Holiday Season; Gift IdeasGuides: Winter Festivals GuideRelease Date: 2015-11-27Ad Deadline: 2015-11-23Artwork Deadline: 2015-11-24Calendar Deadline: 2015-11-10

February - March 2016Bilingual edition (25,000 copies)Theme: LoveGuides: Summer Music & Arts campsRelease Date: 2016-01-29Ad Deadline: 2016-01-25Artwork Deadline: 2016-01-26Calendar Deadline: 2016-01-14

April - May 2016Bilingual edition (25,000 copies)Theme and Guide: International Festivals; SpringFestivalsRelease Date: 2016-04-01Ad Deadline: 2016-03-25Artwork Deadline: 2016-03-28Calendar Deadline: 2016-03-07

June - July - August 2016Two language editions (25,000 copies each language)Themes and Guides: Canadian FestivalsRelease Date: 2016-05-31Ad Deadline: 2016-05-24Artwork Deadline: 2016-05-25Calendar Deadline: 2016-05-11

ARTS RESOURCE GUIDE25,000 copiesMontreal and surroundings

Release Date: 2015-08-14Ad Deadline: 2015-08-07Artwork Deadline: 2015-08-10Registration (free): 2015-08-05

QUEBEC’S #1 ARTS MAGAZINE · At the Heart of Music La Scena Musicaleis Quebec’s only classical...

Documents

Transcript of QUEBEC’S #1 ARTS MAGAZINE · At the Heart of Music La Scena Musicaleis Quebec’s only classical...