Qubit Presentation Final
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Transcript of Qubit Presentation Final
Qubit Strategist Challenge: Nasty Gal
Henry Lindon
Introduction• The Nasty Gal website has a considerable amount
of attributes that aid in conversion rates. Notable features include:o “Live Chat”o Feedbacko Restockingo Variety of Currency & Locations
• However, there are 3 features that stand out the strongest:
#1 Persuasive Design• Urgency Messaging• Low Stock Pointer• Wishlist
#2 Intelligent Merchandising
• New Items + E-mail Newsletter
• “Lookbooks”• Navigational Banner w/
Blog
#3 Targeted Upsell
• Products + Suggested Items & Accessories
Room for Improvement
• Lowest conversion rates for most popular pages
• Small fraction of people engage with Content and few make it to Basket & Checkout
• Need to provide welcoming experience and appeal to each individual’s taste
• Must make sure customers in Basket commit to their purchases
• Provide customers with more tools on Search Listings
• 3 most important areas to focus on:o Enhancing Contento Integrating Abandonment
Preventiono Improving Search Listings
Enhancing Content• Make the website more personable via
enhanced Content and Messaging• Very important to make a lasting first
impression upon arriving at the Homepage, subsequent pages will increase in both Visitors and Converters
• Suggestions include:o Welcome Messageso Tweak Sales postero Create Sales for individual
departments or styleso Include “About Us” section on
every page • Results:
o Conversion rate increase by 33%; an additional 24,750 converters
o Total of 3.33% conversion rate with 99,750 converters
Implementing Abandonment Prevention
• No attempt to retain customer• Must implement Abandonment
Prevention techniques. Suggestions include:o Pop-Ups with special
discounts and savingso Suggestions for additional
items or shipping free of costo E-Mail Notification includes
friendly reminder of items in basket
• Results:o Conversion rate increase by
30%; an additional 27,000 converters
o Total of 58.5% conversion rate with 117,000 converters
Improving Search Listings
• Search Listings page would benefit from additional customization and tweaks, including:o Current Sales and Outfit
Themeso Weather Targeting Filtero Static Sidebar
• Results:o Conversion rate increase
by 21%; an additional 9,072 converters
o Total of 10.89% conversion rate with 52,272 converters