Quarterly UpdateQ3 2013

Film4

Film4 Highlights

Q3 2013 was Film4’s BEST quarter ever for share of Men and ABC1 Adults (BARB 2013)

Q3 2013 was Film4’s BEST quarter ever for share of Men and ABC1 Adults (BARB 2013)

Across Q3, Film4 had an average monthly reach of 24.5m for

individuals, beating Sky Movies average monthly reach of 10m

(BARB Q3 2013)

Across Q3, Film4 had an average monthly reach of 24.5m for

individuals, beating Sky Movies average monthly reach of 10m

(BARB Q3 2013)

Film4 is now the 6th biggest digital channel for ABC1 Adults and the 4th biggest for Men(BARB Q3 2013)

Film4 is now the 6th biggest digital channel for ABC1 Adults and the 4th biggest for Men(BARB Q3 2013)

Film4’s audience are commercially receptive television addicts(GB TGI 2013 Q4)

Film4’s audience are commercially receptive television addicts(GB TGI 2013 Q4)

Film4 is by far and away the biggest film channel, watched by more people than all of the Sky Movies channels put together(BARB Q3 2013)

Film4 is by far and away the biggest film channel, watched by more people than all of the Sky Movies channels put together(BARB Q3 2013)

Our Programming

Audience Reach

Source: BARB/Advantedge. Q3 2013, reach condition = 3 consecutive mins.

ABC1 Men

Film4 vs. Other Media

ABC1 Men avg. monthly reach (000s) Q3 2013

Source: BARB/Advantedge Q3 2013. GB TGI 2013 Q4 (July 2012 – June 2013) base = all adults (cinema reach defined as ABC1 men who have visited the cinema within the last month)

Source: BARB/Advantedge, Q3 2013, Highest Occurence

Top Rating FilmsAdults

DateTVR

Adults

1 FILM: RED (2010) 01/08/2013 4.12 FILM: SALT (2010) 25/07/2013 2.13 FILM: ROBIN HOOD (2010) 22/07/2013 1.8

4 FILM: TAKEN 20/07/2013 1.6

5 FILM: THE TOURIST (2010) 22/08/2013 1.6

6 FILM: IRON MAN (2008) 24/07/2013 1.6

7 FILM: THE KARATE KID (2010) 21/07/2013 1.6

8 FILM: DIE HARD 40 (2007) 11/08/2013 1.5

9 FILM: SEASON OF THE WITCH (2010) 14/07/2013 1.5

10 FILM: AVATAR (2009) 25/08/2013 1.3

Source: GB TGI 2013 Q4 (July 2012 – June 2013) base = adults, viewers defined as all adults who state Film4 as 1st favourite channel

Film4 viewers…

Film4 Viewers…

•Are commercially receptive television lovers. They are TV addicts (i=126), who tend to buy products from companies who sponsor TV programmes (i=156) and enjoy TV adverts as much as programmes (i=145)

•They also have expensive tastes (i=109) and tend to go for premium rather than standard goods/services (i=141)

•Film4 viewers are image conscious. They like to keep up with the latest fashions (i=124) and spend a lot on clothes (i=113) and toiletries/cosmetics (i=111)

•They are also career minded, agreeing that work is a career, not just a job (i=104) and like to take risks (i=116)

Other Research

Film4 Total share 2012 - 2013 (Q3 Year on Year)

Continued Share of Growth

Source: BARB/Advantedge, all day share Q2 2012-2013

Source: BARB/Techedge, Q2 2013

Film4 has a strong male profile

What’s coming upQ4 2013

Dark Arts Season

This Halloween Film4 dabbles in the Dark Arts, a season of witchcraft, devil worship and demonic possession that casts a sinister spell from Tuesday 29th October to Sunday 2nd November

29th October – 2nd November

The Last Exorcism

The Antichrist

Race with the Devil

Kill List

Night of the Demon

End of Days

A Field in England

Angel Heart

The British Connection9th – 17th November

Film4 celebrates great British films, showcasing home-grown cinema old and new. The season kicks off with Joe Cornish's London-based monster movie Attack The Block

The Iron Lady Tinker Tailor Soldier Spy

Berberian Sound Studio

Shakespeare in Love

AnotherYear

Drowning byNumbers

Black Pond

The Cook, The Thief, His Wife and Her Lover