Quarterly Review Mobile Contributions - Wikimedia...Mobile account creations are around 10% of...
Transcript of Quarterly Review Mobile Contributions - Wikimedia...Mobile account creations are around 10% of...
![Page 1: Quarterly Review Mobile Contributions - Wikimedia...Mobile account creations are around 10% of desktop *36% of mobile account creators who edit are editing on mobile All projects English](https://reader034.fdocuments.in/reader034/viewer/2022043019/5f3bdf8a025a766662501749/html5/thumbnails/1.jpg)
Mobile Contributions Quarterly Review
3/2013
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Goal
1,000 unique photo uploaders / month
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Web
Apps
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WebJon, Juliusz, Arthur, Max,
Michelle, Maryana, Vibha
AppsBrion, Yuvi,
Monte, Shankar, Tomasz
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WebJon, Juliusz, Arthur, Max,
Michelle, Maryana, Vibha
AppsBrion, Yuvi,
Monte, Shankar, Tomasz
Existing Commons Users
Existing Wikipedia Reader and Editor
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team coordination
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some of our tools
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all the tools in the world don't matter without a solid product
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Q1 Q2 Q3
Themes WLM (photo upload proof of concept)Nav/UI for contributory features
Readership improvementsExperimentation and plumbing for contributory features
Photo uploads and account creation in production
Alpha(xx users)
● General Uploads view ● Nearby + CTA● Geodata
Beta(400k opt-ins)
● UI Improvements ● Article Editing● Photo Upload (lead)● Uploads view● Watchlists● Login● Account Creation● CTA hooks● Geodata (?)
● Article Editing● Commons app (Android & iOS)
Stable(xM users)
● WLM app ● UI Improvements (templates, tables, random)
● Photo Upload (lead + general)● Uploads view● Watchlists● Login● Account Creation● CTA hooks
Year-to-date (Features)
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Q1 Q2 Q3
Themes WLM (photo upload proof of concept)Nav/UI for contributory features
Readership improvementsExperimentation and plumbing for contributory features
Photo uploads and account creation in production
Alpha(xx users)
● General Uploads view ● Nearby + CTA● Geodata
Beta(400k opt-ins)
● UI Improvements ● Article Editing● Photo upload (lead)● Uploads view● Watchlists● Login● Account Creation● CTA hooks● Geodata (?)
● Article Editing● Commons app (Android & iOS)
Stable(xM users)
● WLM app ● UI Improvements (templates, tables, random)
● Photo Upload (lead + general)● Uploads view● Watchlists● Login● Account Creation● CTA hooks
Q1 July - Sept 2012 (Features)
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Wiki Loves Monuments
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Process Changes
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WLM Mobile App
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Impact
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3,148 (mobile)
365,606 (total) = 1%
WLM App Image Uploads
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528 (mobile)
15,000 (total) = 3.5%
WLM App Image Uploaders
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Successes
● First mobile uploads to commons!
● Process changes critical for delivery of app and sustainability of team
● Learned valuable first lessons in mobile contribution
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Challenges
● No dedicated QA
● Phonegap app framework insanely difficult to debug
● Serious complications working with WLM data
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Q1 Q2 Q3
Themes WLM (photo upload proof of concept)Nav/UI for contributory features
Readership improvementsExperimentation and plumbing for contributory features
Photo uploads and account creation in production
Alpha(xx users)
● General Uploads view ● Nearby + CTA● Geodata
Beta(400k opt-ins)
● UI Improvements ● Article Editing● Photo Upload (lead)● Uploads view● Watchlists● Login● Account Creation● CTA hooks● Geodata (?)
● Article Editing● Commons app (Android & iOS)
Stable(xM users)
● WLM app ● UI Improvements (templates, tables, random)
● Photo Upload (lead + general)● Uploads view● Watchlists● Login● Account Creation● CTA hooks
Q2 Oct - Dec 2012 (Features)
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Post-WLM, the team worked on the following feature areas
1. UI Improvements*
2. Account Creation/Login/CTA/Watchlist (support features)
3. Mobile editing
4. Photo Uploads
foundation required for contributory features
contributory features
*Snuck in some darn nice read-facing features too
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UI Improvements
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Experimental Navigation
vs
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Updated Navigation to Stable
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General UI Improvements
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Read in Another Language
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Contributory Support Features
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Login and Account Creation in Beta
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Experimentation with Watchlists
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Here be Dragons Mode
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Experimental Contributory Features
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Early Experimentation with Editing
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Experimenting with Photo Uploads
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Becoming More Data Driven
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Successes
● Deepening evolution of our process and team unity
● Introduction of 'alpha' (here be dragons)
● Found traction even with experimental features
● Increased collaboration with E3 & Analytics
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Challenges
● Very difficult coordinating with operations team
● No decent testing environment
● Changes on the product team (but ultimately a success)
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Q1 Q2 Q3
Themes WLM (photo upload proof of concept)Nav/UI for contributory features
Readership improvementsExperimentation and plumbing for contributory features
Photo uploads and account creation in production
Alpha(xx users)
● General Uploads view ● Nearby + CTA● Geodata
Beta(400k opt-ins)
● UI Improvements ● Article Editing● Photo Upload (lead)● Uploads view● Watchlists● Login● Account Creation● CTA hooks● Geodata (?)
● Article Editing● Commons app (Android & iOS)
Stable(xM users)
● WLM app ● UI Improvements (templates, tables, random)
● Photo Upload (lead + general)● Uploads view● Watchlists● Login● Account Creation● CTA hooks
Q3 Jan - Mar 2013 (Features)
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Login/sign up
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Login/sign up hook
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Login/sign-up Impact
● Mobile account creations are around 10% of desktop ● *36% of mobile account creators who edit are editing on mobile
All projects English Wikipedia
New accounts/day
New accounts/day
% edit in 24 hours
Mobile web ~800 ~400 4%*
Desktop ~10,000 ~4,000 24% (general)3% (AFT)
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Mobile watchlist
Rationale: Readers want a list of saved articles. Editors want to see changes to pages they care about. The mobile watchlist does both.
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New user Experienced user
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Mobile watchlist: ImpactNew accounts:
● 65% of new mobile signups came directly from the watchlist star CTA
● 97% of new mobile signups used the watchlist star at least once in the first week that the feature was available
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Login/signup + watchlist: impact
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Uploads: add to article
Rationale: ● New users don't know what Commons is and just want
to add images to Wikipedia● Many articles do not have photos and could easily be
illustrated by a camera phone picture
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Uploads: add to article
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Uploads: add to article
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Palestinian National Security Forces (Arabic Wikipedia)
Wakeboard (Spanish Wikipedia)
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Uploads: donate an image
Rationale: ● Some users will want to upload multiple photos without
hunting down the article they belong on● A mobile-friendly contributions view + a persistent
upload CTA encourages more uploads
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Uploads: donate to Commons
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Vinter i finland
Islampur Railway Station
je suis ... machallah !!!!
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Apps
![Page 57: Quarterly Review Mobile Contributions - Wikimedia...Mobile account creations are around 10% of desktop *36% of mobile account creators who edit are editing on mobile All projects English](https://reader034.fdocuments.in/reader034/viewer/2022043019/5f3bdf8a025a766662501749/html5/thumbnails/57.jpg)
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Upload features: Impact
Current Projected
Uploaders/week Files uploaded/week
Uploaders/week
Mobile web ~50 ~55 ~200
Apps ~30 ~240 ~100
Total per month ~320 (at or above midpoint goal)
~1,180 ~900 (close to or meets full goal)
![Page 63: Quarterly Review Mobile Contributions - Wikimedia...Mobile account creations are around 10% of desktop *36% of mobile account creators who edit are editing on mobile All projects English](https://reader034.fdocuments.in/reader034/viewer/2022043019/5f3bdf8a025a766662501749/html5/thumbnails/63.jpg)
Q1 Q2 Q3
Themes WLM (photo upload proof of concept)Nav/UI for contributory features
Readership improvementsExperimentation and plumbing for contributory features
Photo uploads and account creation in production
Alpha(xx users)
● Nearby + CTA● Geodata
Beta(400k opt-ins)
● UI Improvements ● Article Editing● Photo Upload (lead +
general)● Uploads view● Watchlists● Login● Account Creation● CTA hooks● Geodata (?)
● Article Editing● Commons app (android)
Stable(xM users)
● WLM app ● UI Improvements (templates, tables, random)
● Photo Upload (lead + general)● Uploads view● Watchlists● Login● Account Creation● CTA hooks
Q3 Jan - Mar 2013 (Features)
![Page 64: Quarterly Review Mobile Contributions - Wikimedia...Mobile account creations are around 10% of desktop *36% of mobile account creators who edit are editing on mobile All projects English](https://reader034.fdocuments.in/reader034/viewer/2022043019/5f3bdf8a025a766662501749/html5/thumbnails/64.jpg)
Q4 and beyond: short term
● Geodata – a massive repositoryof article coordinates to pull from
● Productize the Nearby feature(currently just in alpha)with an upload CTA
● Add images to more articles(upload button currently only appears on about 20% of pages)by extending lead image uploadheuristic
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Q4 and beyond: long term
Needs a more deliberate discussion of the role of mobile for WMF, to be kicked off at Q4 planning
● New user acquisition? (anon features, signup hooks)
● New user engagement/retention? (leaderboards, badges, campaigns)
● Existing user empowerment? (editing, patrolling, sister project collaborations)
● Closing the loop? (notifications, feeds, user profiles)
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What did we learn in Q1-3 about mobile users?
● Lots of curious readers on the mobile web, eager to sign up for an account and be a part of Wikipedia (even if they don't know how)
● If you build it (uploads, editing), they will contribute – though not yet in sustained way
● Experienced users greatly prefer apps, contribute higher quality content through them, but volume comes from web
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Successes
● Velocity and excitement around new mobile web features is high
● Getting new users to sign up and try out our features on the mobile web
● Our evolving team structure and dynamics
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Challenges
● Hampered by bad legacy technology. (CentralAuth)
● Getting deep community engagement with our features
● Our market strategy – needs more discussion/evaluation
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Asks
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● Faster rollout of video conference hardware ● Dedicated Site Reliability Engineer● Improved QA○ Better testing environment○ Convert Michelle Grover to full time
● Business analyst ● Analytics ○ measuring global contributions/contributors○ data on unique user sessions (needs discussion
with legal)● CentralAuth improvements/replacement
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Questions