Quarterly (Q1-Q4) - World Tourism...
Transcript of Quarterly (Q1-Q4) - World Tourism...
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Quarterly Events Ad (Q1-Q4)
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Flora Fest
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PR Marketing
AdvertisingEvents Marketing
Thematic Ads
• The printed ads with theme: “One Golden Celebration”
targeted at global campaign, mainly European
Countries.
VMY CAMPAIGN
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Millions of Colours,
Millions of Dreams,
Millions of Delights
Millions of
Adventures,
Millions of Smiles,
Millions of Thrills ,
Millions of Wonders,
Millions of Challenges
ONE GOLDEN
CELEBRATION
GLOBAL CAMPAIGN
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Celebrating 50 years of independence
PR Marketing AdvertisingEvents Marketing
50 mega events
240 events nationwide
VMY CAMPAIGN
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• VMY Grand Launch 2007
• Eye On Malaysia
• Flora Fest/Flora Parade
• Federal Territory Day
• Le Tour De Langkawi
• Malaysia Open Golf Championship
• Thaipusam Festival
• Chinese New Year Celebration and Open House
• Malaysia GP City Sale
• Taman Negara Eco-Challenge
• KL GP City Festival
• Petronas Malaysia F1 Grand Prix
• Royal Go Kart Competition
• Wesak Day
• National Water Festival
• Johor International Orchid Show
• Colours of Malaysia
• World Harvest Festival 2007 & Gawai Dayak Tadau Kaamatan
• Malaysia Mega Sale Carnival
• Penang International Dragon Boat Festival
• Malaysia International Aerospace Exhibition
• Japan GT
• Penang Bridge International Marathon
January
February
March
April
May
June
SPECTACULAR EVENTS AND FESTIVAL IN 2007
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• Ipoh Open International Run
• Rainforest World Music Festival
• World Music Festival
• Port Dickson International Triathon
• KL Fest
• Penang Bridge International Marathon
• Sultan‟s Cup Terengganu Endurance
• World Lion Dance Invitation
• Malaysia International Fireworks Competition
• Merdeka Month Celebration
• Sarawak Regatta
• Malaysian Motorcycle Grand Prix
• KL International Tatto Show
• Mount Kinabalu International Climbathon
• Hari Raya Celebration and Open House
• KL International Fashion Week
• Heart Of Borneo 4x4 Safari
• Malaysia International Gourmet Festival
• World Drums Festival
• Deepavali Celebration and Open House
• Malaysia A1 Grand Prix
• Terengganu Monsoon Cup
• Malaysia Year End Grand Sale
• KL International Buskers‟ Festival
• LIMA
• Christmas Celebration and Open House
July
August
September
October
November
December
SPECTACULAR EVENTS AND FESTIVAL IN 2007
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VISIT MALAYSIA YEAR 2007 GRAND LAUNCH
PR Marketing AdvertisingEvents Marketing
First time in the history of Malaysia, the first in the region to feature
a full-length 2 hour live telecast to 10 countries globally !
VMY CAMPAIGN
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VMY 2007 GRAND LAUNCH LIVE TELECAST
The Live Telecast
received a Perceived
PR Value of over
RM 15 million & an
advertising value of
RM 5 million.
PR Marketing AdvertisingEvents Marketing
Huge publicity!
VMY CAMPAIGN