Quantitative Research

Myles Egan

Direct Reference

• I handed out a quantitative questionnaire to a range of people and received 16 of them completed:

Demographic

These types of questions are included in my questionnaire to help identify characteristics in my audience like

different ages, genders and locations.

What is your gender?

Male

Female

The majority of my participants are female - however, only by 2 more. I tried to keep them as even as possible to prevent gender biased results.

What age category do you fit into?

10-15 years old

16-20 years old

21-30 years old

31-45 years old

46+ years old

The majority of my participants are 16-20 years old. I made sure I questioned a varied group of ages to see if I could notice any media

related patterns.

What is your main occupation?

Full-time job

Part-time job

Student

Other: Unemployed

The majority of my participants are students, this will allow me to see the difference in media related knowledge of students and

workers/other.

Where about in the UK are you from?

North

South

East

West

Central

The majority of my participants are from the South of UK, therefore it is highly possible that results with be biased to this area.

Knowledge of the Genre

These questions are included in order to determine the media-related knowledge of the participants, so that I can identify any viewing habits between the demographical questions. This then allows me to

understand the audiences demographic who will be interested in my product.

What is your favored media?

Music

Film

Short-Film

Photography

TV

Magazines

Other

None of the participants favor Short-film over any other media, therefore showing short-film’s as an unpopular medium and could

potentially be a niche product.

Have you seen a short film?

Yes

No

The majority of my participants have seen a short film.

Have you had an education in media?

Yes

No

The majority of my participants are media educated.

Which of these is true about the ‘short form’ media?

A film that is longer than40 minutes.

A film that has in-depthcharacter stories.

A film that is usually 10minutes.

A film that needs a lot ofhigh budget funding.

All of the participants understand that a short film is usually 10 minutes long.

Do you know any of these short films?

0 1 2 3 4 5 6 7

Youth

About a Girl

September

The Six Dollar Fifty Man

Two Cars, One Night

The Most Beautiful Man in The World

Stripes

Soft

Although 75% of people have seen a short film and 100% people understand and identify a key characteristic of the genre, only 7/16 people knew of the short film The Most Beautiful Man in The World, which has won many awards and is a well-known short. Therefore this tells me that the quality of distribution and marketing could be

lacking, possibly due to it not being a favored media and therefore not heavily funded.

Have you seen any of these short films?

0 1 2 3 4 5

Youth

About a Girl

September

The Six Dollar Fifty Man

Two Cars, One Night

The Most Beautiful Man in The World

Stripes

Soft

Although 7/16 participants know of The Most Beautiful Man in The World, only 1/17 have seen the film. This tells me that the demand to

see short films is low.

Viewing Habits

These questions will give me an understanding of the demand for media and specifically short films.

How often do you watch a film?

One or more a day.

Once a week.

Once a month.

Once a year.

The majority of my participants watch a film once a week.

What is your favorite genre?

Comedy

Horror

Thriller

Social Realism

Action

Adventure

Other: Animation

Other: Sci-Fi

Comedy, Horror and Animation are the most popular genres throughout the participants. However, the results are quite balanced.

How do you consume short films?

Online

TV

Theatres

Exhibitions

Other

The majority of my participants watch short films online.

Do you know any of these online places to find short films?

0 2 4 6 8 10 12 14 16

Film4.com

MUBI

NetFlix

Vimeo

Youtube

Shortoftheweek.com

Filmshorts.com

Only three participants know of websites that are specifically for short films. All sixteen participants know of YouTube.

Have you ever been to a theatre/exhibition and seen a short

film?

Yes

No

The majority of participants haven't seen a short film at a theatre or exhibition.

Content

These questions will allow me to understand what participants think

about the content in films.

Select themes/issues you feel that are under-explored in films from the following:

Imprisonment vs. Freedom

Stimulation vs. Boredom

Substance Abuse

Underage Pregnancy

Youth and anti-scoial behaviour

Mourning

Disability vs. Ability

02

46

810

12

75% of participants believe that Stimulation vs. Boredom is a theme/issue that is under-explored.

Select types/groups of people that are under-represented in films from the following:

0 2 4 6 8 10 12

Elderly

Youth

Asian Ethnic Groups

Black Ethnic Groups

Mentally Ill

Physically Ill

High Economic Class

Low Economic Class

Caucasian Ethnic Groups

75% of participants believe that Asian Ethnic Groups are a type/group that are under-represented.

What is most important about films?

0 2 4 6 8 10 12 14

Sound

Cinematography

Story

Aesthetic

Actors

Directors

The majority of participants believe that the story is the most important factor to the films they watch.

Is CGI (Computer Generated Imagery) important for you in a film, or do you prefer naturally-shot films?

CGI

Naturally-shot

The results were quite balanced, but the majority of participants said that they prefer CGI over naturally-shot films.