Quantitative questionnaire

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Quantitative Questionnaire. “DECISIONS”– FINAL SHORT FILM

Transcript of Quantitative questionnaire

Quantitative

Questionnaire.“DECISIONS”– FINAL SHORT FILM

Question 1Results show that 76.92%

are female , 23.08% are

males.

According to the questionnaire most of our

audience are between 17-19 , therefore in

order to create a familiar relationship , our

two characters will be around the same

age category.

Question 2

Question 3It was good news to find out that

most of our respondents were in

education , however , we hope to

deliver a persuasive message

about not dropping out of

education to the 8% of

respondents who are not.

Question 4

As the goal of our short film

is to directly appeal to the

viewer, the aim of this

question is to find out their

preferences. By the results

our questionnaire , it is very

likely that our final product

will last between 6 to 10

minutes as it received

46.15% being the highest

rated.

Question 5

The purpose of this question was to

find out whether teenagers consider

education one of their top priorities.

This responses will influence the props,

setting and costumes. Due to the

responses we will include objects that

associate with education , such as

books, pen, pencils, paper and

glasses. In the media glass are often

linked to geeks who are stereotyped

are boring and intelligent.

Question 6As our final short film is an academic piece of work the fact that

84.42% of our audience is not willing to pay , is not an issue as

independent film are generally produced not to gain revenue ,

but to capture real social issues. Additionally as our target

audience are teenagers between 13 to 18 year olds , we do

not expect them to pay.

Question 7Results shows that 84.62% of

our audience would use

online devices to watch

Meaning that in this era

technology is more

advanced and easy to

interact , therefore

teenagers are more likely to

access online sources , such

as Youtube and Facebook.

Question 8Results show that our target

audience watch short films once

in a while, perhaps they are not

so popular compared to

Hollywood films, as a large

amount of money is spent to

publish them.

Question 9

Question 10

Qualitative

Questionnaire“DECISIONS” – FINAL SHORT FILM

Question 1 Question 2 Question 3

Question 4 Question 5

Evaluation of questionnaire.

The reason for using questionnaire, is to get the audience feedback

in order to base our short film on their interest, thus to appeal directly

to our target audience.

We wanted to collect both qualitative and quantitative data, to

have variance in our results, for instance qualitative data allowed

the audience to be more engaged and free as it is based on

opinions, while the quantitative data allowed us to be in control and

get specific and accurate results from the respondents.

The quantitative data helped us to guarantee that we would meet

the target audience. Obtaining an overview of the target audience, we were also able to put information into clear charts

and tables, through Prezi (software).

Evaluation of questionnaire

“Decisions” is a media product aimed at 13-18 year olds, because

the film displays an educational message. We decided our target

audience to be between this age range, because it is the most crucial period of a teenager’s life, when education is compulsory

and free, like an opportunity to have a turning point. The data

influenced our production choices.