Quantifying Design - NID Bangalore Gyan Adda Talk by Mahek Shah
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Transcript of Quantifying Design - NID Bangalore Gyan Adda Talk by Mahek Shah
Quantifying Design.Mahek Mahendra Shah
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Agenda
1. Introduction
2. What is Design?
3. How and Why do we quantify Design?
4. Design Thinking shit.
5. Ciao
Quantifying Design.
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61842
38.2
MAHEK MAHENDRA SHAH
B TECH (MECHANICAL ENGINEERING, IIT MADRAS)MBA (DESIGN & ENERGY MNGT., POLITECNICO DI MILANO)
ANTARIKSH TECHNOLOGY VENTURES
antariksh.co
13
3.16
Quantifying (Product) Design.
An Engineer’s Fantasy&
A Designer’s Nightmare.
what is product design?
leather rip… blood capillaries…
road crack propagation… vines growing…
earth quake…
product design is many times about managing contextual perspective…
why do we change designs?
to ease. to increase efficiency.
to disrupt. to trigger.
Universal design?
DESIGN should Localize, Diversify, Contextualize.
√√ Universal design standards √√
XX Universal designs XX (will eventually be perceived as anti-human)
India - Mobile Internet Trends
Urban Rural
Mobile Internet Adoption 40% 10%
Mobile Internet Adoption Growth Rate (proj.) 20% 60%
Mobile Internet Users 500*mln
81mln
Local Language Users 43% 57%
Local Language Growth rate (proj.) 16% 75%
source: IAMAI, multiple
role of product design in coming years?
Data Overload. Simplify. Minimal.
Use Globally used icons because
#
Active apps in app store 15000000
active apps in play store 16000000
Users suffer too much cognitive load. Users do not have patience.
POLA
Home
Alerts
Principal of Least Assumption
following POLA in Product Designs, is more relevant than ever.
“Know Thy User”
User Experience Rules (Product Design)
1
“Know Thy User”
➡ High Usage - Data Addict ➡ Medium Usage ➡ Low Usage - Traditional users ➡ No Internet
➡ Free ➡ Freemium ➡ Paid ➡ Partner Usage
➡ Phone - Calls & Messages ➡ Productivity - Emails & Tasks ➡ Games - Quizzes & Games ➡ Information - Seekers of Info
➡ Classic ➡ Modern ➡ Flat ➡ Comic
Usage Revenue
Utility Style
Smart Phone / Apps
“Know Thy User” Align UX/UI/Development Strategy
By Source By MediumBy Gender By Geography
By UsageBy Revenue
Grieving Grievance.
use case
Total Parameters asked by GHMC portal ~13. Total number of compulsory fields 11 Fields which people had no clue about: 2 (Ward & Circle) Fields which are confusing / unclear: 2 Fields without assistive text or info: 12 Sample complaint / Onboarding / FAQ: Not available Assistive features built/linked: 2 Assistive features which are working/helpful: 0
Total Parameters asked by BMC portal: ~34. Total number of compulsory fields: 9 Fields which people had no clue about: 6 Fields which are confusing / unclear: 10 Fields without assistive text or info: 34 Sample complaint / Onboarding / FAQ: Not available Assistive features built/linked: 0
User Research.
use case
Complain & Indians made for each other
Complain & Indians made for each other
i have some problem You know, this is real pain my dad also had this problem. it has affected me in this way.
i have some problem
You know, this is real pain my dad also had this problem. it has affected me in this way.
This problem started when I was ten years ago, I even suggested this solution, but they wouldn’t listen. They are rude, don’t respect us, tax payer.
i have some problem
Language
Challenges. India.
Citizen Issues
Typing. Where?
22 official,
1600+ dialects.Garbage
Drainage
Parking
Bus Stop
School
hospital
parks
road
SIR, PLEASE FIX GERBEGE, ITS HAIL.
I PAY TAX, YOU DONT CLEAN MY AREA
I want you to do something of this, my neighbour take his dog and poo everywhere, and he won’t listen to us as he is good terms with
building manager. we want you to take action against him and also stop him from doing this near
house. we are modi fans and are good citizens.
PLEASE PROVIDE DUST BINS HERE
WHY DON’T YOU CLEAN OUR AREA?
“Know Thy User”
Do not forget to design for women
women owned 38% less smartphones than men in South Asia, but this trend is already under correction
Localize features & language using location services (Geo-localization)In the past few years, 75% growth in local language usage in rural India. 51% is current urban local language penetration
Speak Visually if target audience is glocal
More and more apps are being designed keeping in mind Asian audiences.
@MADDYLAL: Please fix (garbage) at http://goo.gl/utq9I5 ! #SwachhBharat @pmoindia via
@swachhbharatapp
PUBLIC
CITIZEN
IMAGE REVIEWER
LOCAL AUTHORITY
COMPLAINT CURATORS
TAG REVIEWER
AUTO - CHECK (DATA GOVERNANCE)
SEVERITY REVIEWER
TASK FIX TEAM
SCHEDULER
SURVEYOR
ENGINEER
QUALITY ASSURANCE
CITIZEN
ANTARIKSH ONE MUNICIPAL JOINT PUBLIC
1 min
2 - 10 min
-NA-
lower
“Touka Koukan” –Full Metal Alchemist
User Experience Rules (Product Design)
2
Equivalent exchange
Every product has two stakeholders
You give something You take something
example
Amazon
– Ujwala, Resource9
“if the app has to continuously tell me about how to navigate from one screen to another or what every
button means, then it has lost me completely.”
– @mahekmshah
“It is easier to uninstall an app than trying to suppress notifications in settings”
DEGREE of CHALLENGE REAL ESTATE SPACE HIGH - LIMITED, VARIED
USER TOLERANCE HIGH
USER SWITCHING COSTS HIGH
USER ADDICTIVENESS LOW TO HIGH
BRAND VALUE MEDIUM TO HIGH
CONVERSION ELEMENTS DIVERSE AUDIENCE
COMMUNAL USERS LOW TO MEDIUM
TRANSITIONS & TOASTS HIGH
Value of UX Design Thinking Shit.
Importance of Quantifying.
“Measuring the right things, can help you find the right fixes”
X% of users were uploading valid PAN Card, but in text field entering either a digit less or more or
typing one of the letters incorrectly
Customer Care team
{ font-size: 16px; text-transform: uppercase !important; letter-spacing: 2px;
}
PAN format validity check
UX improvement through UI
UX improvement through feature
Quantify UX changesValue of UX
#
DAILY ANDROID ACTIVE USERS (SOURCE: JUNE 2014, GOOGLE) 1000000000
average number of times a phone is unlocked? 50Time for one additional click 0.2Time saved, if ok button removed (days) 115741Average life span of an indian (days) 23741Daily savings (Indians) 4.9
Hyderabad Case Study 2016 1 / 200m 180 1.1
vehicles avg. commute
commute hours (year) distance potholes &
bumps yearly persons per veh bumps encountered
2 wheelers 3624000 40.20 267088800 26.20 131 23580 3986400 93,99,93,12,000
cars 850000 38.67 60260750 13.90 70 12510 935000 11,69,68,50,000
others ~ 800000 42.50 62333333 13.75 69 12375 880000 10,89,00,00,000
5274000 40.30 389682883 48465 5801400 1,16,58,61,62,000
it is important to quantify what you are trying to achieve
Design Themes Trend 2017-2020
Minimal.
Mobile.
Sustainable.
Scalable.
Don’t be a Shitty DESIGNER.
take risk, conquer the unknown
@mahekmshah
Quantifying Design.
33
61842
38.2
MAHEK MAHENDRA SHAH
B TECH (MECHANICAL ENGINEERING, IIT MADRAS)MBA (DESIGN & ENERGY MNGT., POLITECNICO DI MILANO)
ANTARIKSH TECHNOLOGY VENTURES
antariksh.co
13
3.16
some (allegedly) happy designers at the end of the gyan session
