Quantified Self and Behaviour Change:are we there yet?Dr Lukasz Piwek@motioninsocial

high blood pressurehigh cholesterol levelphysical inactivityobesity

45%*

*NHS The Atlas of Risk (2014)

self-monitoring + feedback

continuousintelligentdetailed

instantpersonalised

objective

Festinger, 1954 Mcfall and Hammen,1971 Kirsenbaum et al., 1981 Bandura, 1997 Wilbur et al., 2003 Womble et al., 2004 Williams et al., 2007 Du et al., 2011 Swan, 2012 Bird et al., 2013

rHEALTH X1. XPrize Foundations (2014)

“The future is here its just not equally distributed yet.”

William Gibson

problem 1technical challenges

Fitbit Jawbone UP Nike Fuelband

Fitbit Jawbone UP Nike Fuelband

THOSE THREE DEVICES ACCOUNTED FOR

97%of all smartphone-enabledactivity trackers sold in 2013**cmo.com

Fitbit Jawbone UP Nike Fuelband

distance per day

(km)

days

fuelband

jawbone

fitbit5

10

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

squashgym

a lot of meetings at work squash

(lost fitbit)

simplifysuggesttunneltailortrackfacilitatecondition

NORMAN AFFORDANCE (1998) FOGG PERSUASIVE DESIGN (1999)

“Each new device should reduce the complexity of the system and increase the value of everything else in the ecosystem.”

Bill Buxton

QS cyclists

speed distance duration elevation performance history

non-QS cyclists

+viewing location + destination

planning with public transport

speed distance duration

simplicityutility & relevanceis critical

problem 2individual differences

*Nielsen Connected Life Report (2014)

*Ledger et al. (2014)

0%

25%

50%

75%

100%

0 3 6 9 12 15 18 21 24

time (months)

rate of sustained

use (%)

32% drop rate within 6 months

50% drop rate after 12 months

APPS USED ONLY ONCE*

26%APPS USED NO MORE THAN 10 TIMES*

74%*Localytics (2011)

vsfree1 year

13NON-QS

INITIAL SURVEY

DEBRIEFING INTERVIEW

5 weeks

12QS

+5 weeks

your time?16th monday

traveledto campus?

why notcycling?

how?

L¼

?

==

>

norms beliefs

attitudes motivations

personality traits cultural influences

socio-economic factors

psychsensorlab.com

PSYCHOLOGYSENSOR LAB

TMNetPropagateSystems

TM

“(…) without the proper design, without considering how new products and services fit into people's day-to-day lives, any new technology can be terrifying. That's where the challenge comes in. The task of making (new technology, new world version) can't be left up to engineers and technologists alone - otherwise we will find ourselves overrun with amazing capabilities that people refuse to take advantage of. Designers, who have always been adapt at watching and responding to our needs, must bring to bear a better understanding of how people actually live.”Cliff Kuang Wired 10/2013

big “Thank You” to:adam joinson @joinsondavid ellis @davidaellisjames morvan @jmorvan84