Quando Pokémon te ensina branding.
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Transcript of Quando Pokémon te ensina branding.
![Page 1: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/1.jpg)
Douglas Cavendish
Quando
te ensina branding!
![Page 2: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/2.jpg)
Pokémon+Branding
![Page 3: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/3.jpg)
Pokémon+Branding
![Page 4: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/4.jpg)
Pokémon+Branding
charmander charmeleon
charizard
![Page 5: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/5.jpg)
Pokémon+Branding
char
queimarcarbonizar
espécie de lagarto
charmander
salamander
![Page 6: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/6.jpg)
Pokémon+Branding
char
queimarcarbonizar
espécie de lagarto
chamaleon
charmeleon
![Page 7: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/7.jpg)
Pokémon+Branding
char
queimarcarbonizar
do inglês “lagarto”
lizard
charizard
![Page 8: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/8.jpg)
Pokémon+Branding
Poké-naming framework:
![Page 9: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/9.jpg)
Pokémon+Branding
Poké-naming framework:
Partícula de identidade Partícula de atuação Partícula de legado
![Page 10: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/10.jpg)
Pokémon+Branding
Poké-naming framework:
Partícula de identidade Partícula de atuação Partícula de legado
evidenciao que opokémon é...
![Page 11: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/11.jpg)
Pokémon+Branding
Poké-naming framework:
Partícula de identidade Partícula de atuação Partícula de legado
evidenciao que opokémon é...
evidenciao que opokémon faz...
![Page 12: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/12.jpg)
Pokémon+Branding
Poké-naming framework:
Partícula de identidade Partícula de atuação Partícula de legado
evidenciao que opokémon é...
evidenciao que opokémon faz...
evidenciade onde opokémon vem...
![Page 13: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/13.jpg)
Pokémon+Branding
pika
pequeno rato chu em japonês: rangido
chu - squeak
pikachu
partícula de identidade
![Page 14: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/14.jpg)
Pokémon+Branding
pika
pequeno rato chu em japonês: rangido
chu - squeak
pikachu Rolachu
partícula de identidade
![Page 15: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/15.jpg)
Pokémon+Branding
char
queimarcarbonizar
espécie de lagarto
charmander
salamander
partícula de atuação
![Page 16: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/16.jpg)
Pokémon+Branding
vaporeon jolteon flareon
Vapor + Eon Jolt + Eon
Eon= sufixo para determinar evolução
Flare + Eon
partícula de legado EeveeEevee
![Page 17: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/17.jpg)
Pokémon+Branding
charmander charmeleon
charizard
![Page 18: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/18.jpg)
Pokémon+Branding
![Page 19: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/19.jpg)
Pokémon+Branding
combeeVespiquen
Camerupt
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Pokémon+Branding
charcharmander
char...
eeeveeeeee
eeveeeee...
pikapikapikachuuu!
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Pokémon+Branding
Pokémons são:
Consistentes Pregnantes Coerentes
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Pokémon+Branding
Pokémons são:
Consistentes Pregnantes Coerentes
não falam outracoisa a não seraquilo que são.
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Pokémon+Branding
Pokémons são:
Consistentes Pregnantes Coerentes
não falam outracoisa a não seraquilo que são.
seu discursoecoa e fixa
rápidamente.
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Pokémon+Branding
Pokémons são:
Consistentes Pregnantes Coerentes
não falam outracoisa a não seraquilo que são.
seu discursoecoa e fixa
rápidamente.
sempre comunicamseus princípios,
atributose aturação
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não se esforçapara se comunicar;repete compulsivamentealgum comportamento
Pokémon+Branding
Discurso Autista:
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não te liberta
“tag line” não evidencia a propostade valor da marca.
Pokémon+Branding
Discurso Esquizofrênico:
![Page 27: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/27.jpg)
falastrão;promete muitascoisas;usa jargões;apela para osenso comum.
Pokémon+Branding
Discurso Tagarela:
![Page 28: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/28.jpg)
falastrão;promete muitascoisas;usa jargões;apela para osenso comum.
Pokémon+Branding
Discurso Tagarela:
![Page 29: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/29.jpg)
Pokémon+Branding
Extensões de linha:
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Pokémon+Branding
Extensões de linha:
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Pokémon+Branding
Extensões de linha:
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Pokémon+Branding
Enfraquecimento:
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Pokémon+Branding
Enfraquecimento:
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Pokémon+Branding
Enfraquecimento:
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Pokémon+Branding
Enfraquecimento:
![Page 36: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/36.jpg)
Pokémon+Branding
Consistência:
![Page 37: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/37.jpg)
Pokémon+Branding
Consistência:
![Page 38: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/38.jpg)
Pokémon+Branding
Consistência:
![Page 39: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/39.jpg)
Pokémon+Branding
Pregnância:
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Pokémon+Branding
Coerência:
![Page 41: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/41.jpg)
Pokémon+Branding
Coerência:
maior rio do mundo;nome que começa com “A”
vendem tudode “A à Z”
![Page 42: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/42.jpg)
Pokémon+Branding
Coerência:
![Page 43: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/43.jpg)
Pokémon+Branding
Coerência:
Dream + Green + Energy
![Page 44: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/44.jpg)
tagline evidenciaa proposta de valor da marca.
Pokémon+Branding
Coerência:
Dream + Green + Energy
![Page 45: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/45.jpg)
Pokémon+Branding
Coerência:
![Page 46: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/46.jpg)
Pokémon+Branding
Coerência:
![Page 47: Quando Pokémon te ensina branding.](https://reader036.fdocuments.in/reader036/viewer/2022062707/55867198d8b42af53a8b4642/html5/thumbnails/47.jpg)
sejam felizescomo Pokémons :)
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