Quality Streak. Creating Sites That Google Wants To Eat Up. Nom.

Quality Streak: Creating Sites That Google Wants To Eat Right Up. Nom.

What Are We All After?

More Traffic

More Revenue

It's All Complicated

Who Is Going To Help Us Drive That Traffic?

But...They Do Some Updates Don't They?

But....They Do Some Updates Don't They?

How Are Google Doing All This?

Quality Raters

Quality Raters

Simple, Right?

What Do Google Consider “Quality”?

They Have The Quality RaterGuidelines

We Are All Intertwined

You Want A Website That Google Is Going To Love?

Then You Have To Create A Website That Users Are Going To Love

Who Helps Make This Happen?

All Of Us

Devs And Designers

SEO And PPC’ers

Copywriters And Social Media Managers

Ask Yourself

Ask Yourself

Can I Do All Of This On My Own?

Ask Yourself

Can I Do All Of This On My Own?

And Satisfy The Good Quality Raters?

You Really Think So?

It Would Drive You Crazy!

You Really Think So?

“Everybody thinks their website is

above average.” Matt Cutts :// 2014

Hello, The Ikea Effect

But So… Many… Things…

Google Have Been Giving Us Clues For Ages


One Word. Repeated.


One Word. Repeated.

Quality.

Quality Content

"One of the most important steps in

improving your site's ranking in Google search results is to ensure that it

contains plenty of rich information that includes relevant keywords, used

appropriately, that indicate the subject

matter of your content." Google :// Every year since the dawn of time

(https://support.google.com/webmasters/answer/66361?hl=en)

Quality Websites

"The main thing is that people should avoid

looking for shortcuts. In competitive market areas there has always been a need to figure out how to differentiate yourself, and

nothing has changed today. Think about how

you can create compelling content or a compelling experience for users." Matt Cutts :// 2012

(https://www.stonetemple.com/matt-cutts-and-eric-talk-about-what-makes-a-quality-site/)

https://www.stonetemple.com/matt-cutts-and-eric-talk-about-what-makes-a-quality-site/

I Miss Matt Cutts

Google Has Told Us What To Do

(Sort Of)

E-A-T And Y-M-Y-L

Apologies For Some Bullet Points Coming Up

YMYL: Your Money Or Your Life

Google Search Quality Guidelines, Section 2.3

These are the pages that Google hold to a high standard because they can impact a persons life.

• Shopping or financial transaction pages

• Pages that offer financial information, for example, investment or tax information

• Pages that offer medical information about specific diseases or conditions or mental health

• Pages that offer legal information about topics like child support, divorce, creating a will, becoming a citizen, etc.

• Any page that has the potential to be dangerous or detrimental if it possessed low levels of E-A-T (car repair and maintenance, for example)

You Need Experts

2011 - 2014 Rel=author RIP

Remember Google+?

Remember Ripples?

Trusted Sites

Trusted Sites

• A secure site free from issues and errors

• Well-cited on trusted niche sites

• Expertise on an author and site level

E-A-T

Expertise

E-A-T

Expertise

Authority

E-A-T

Expertise

Authority

Trust

Google Search Quality Guidelines, Section 3.1 - 4.1

• Enough main content (MC): content should be ample enough to satisfy the needs of a user for a page’s unique topic and purpose (broad topics require more information than narrow topics, for example)

• The page and its associated content is expert, authoritative, and trustworthy for the topic they discuss

• The website has a positive reputation for its page topics

• The website features enough auxiliary information, for example, “About us,” “Contact,” or “Customer Service” information

• The website features supplementary content (SC) that enhances the user’s enjoyment and experience of a web page

• The page is designed in a functional fashion that allows users to easily locate the information they want

• The website is maintained and edited regularly and frequently

Let’s Review And Get Actionable

Enough Main Content

URL Profiler

http://urlprofiler.com/

URL Profiler

https://www.seoquake.com

URL Profiler

http://urlprofiler.com/

Siteliner

http://www.siteliner.com

Use Bloody Google

Satisfy The Needs Of A User For A Page’s Unique Topic And Purpose

Cognitive SEO

https://cognitiveseo.com/keyword-tool/

Launching Soon

SEMrush

URL Profiler/Uclassify

https://www.uclassify.com/

Watson (RIP Alchemy)

https://natural-language-understanding-demo.ng.bluemix.net

Look At SERP Features


https://www.semrush.com/features/organic-research/


https://www.semrush.com/blog/win-serp-features-with-semrush/

Website Features Supplementary Content (SC) That Enhances The

User’s Enjoyment And Experience

Sitebulb

https://sitebulb.com/

Sistrix

https://www.sistrix.com

Hotjar – Incoming Feedback

https://www.hotjar.com/

Website Is Maintained And Edited Regularly And Frequently

Botify

https://www.botify.com/

Sitebulb

https://sitebulb.com/

Content King

https://www.contentkingapp.com/

Status Cake

https://www.statuscake.com/

Google Sheets

https://www.impression.co.uk/blog/8753/monitoring-website-uptime-google-sheets-email-alerts/

And Others

Do One Thing And Move On To The Next

Get Them Cherries

Move To The Next Level

https://www.flickr.com/photos/southbeachcars/19361964440

Get Them Cherries

This Is Marginal Gains Shit


We Have Covered This Before


We Have Covered This Before

http://boom.tips/marginal-hot-dogs

Everything Is Connected

https://www.flickr.com/photos/joeshlabotnik/151489120

http://boom.tips/bonos-hats

http://boom.tips/van-halen-decisions

http://boom.tips/steal-artist

http://boom.tips/yes-yes-yes

http://boom.tips/falconry

Thank You

https://www.flickr.com/photos/joeshlabotnik/151489120

Quality Streak. Creating Sites That Google Wants To Eat Up. Nom.

Marketing

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