reach = the amount of people who could potentially see it i.e.: someone tweets out the link with 10,000 followers = 10,000 reach !spread = the amount of people who RT the original tweet !reach + spread = viral coefficiency !8,469,347 + 1,849,309 = 10,318,656 !
staged !!edited footage to look like a security camera !!and added that nice Vivint logo
check list
entertain, educate, engage, elevate
educate + engage
mystery = educate + engagement
educate + engagement
sharing stories, life lessons…
…experiences, wisdom on wisdom
(for content)
educate + engagement(for brand)
check list
entertain, educate, engage, elevate
elevate
results
1,000,000 YouTube views in less than a week !21,000+ facebook shares !56,000+ embeds, mentions, and links !2.5 million+ aggregated views !4,000 aggregated comments !50,000+ social shares
repurpose
what’s cool about this, besides an additional 200k+ views?