Quality not Quantity
-
Upload
sdl -
Category
Technology
-
view
497 -
download
0
description
Transcript of Quality not Quantity
![Page 1: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/1.jpg)
1
Why quality, not quantity?
![Page 2: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/2.jpg)
2
In 2009 on average every USA citizen received 12.5GB worth of text, equivalent to 12 pick-up trucks filled with books
![Page 3: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/3.jpg)
3
In the next 5 years digital information will grow 10-fold
![Page 4: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/4.jpg)
4
From 2005 to 2010 information created per year has grown 5-fold
![Page 5: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/5.jpg)
5Source: HubSpot
Global Internet Users
one billion, six hundred seventy-six million, five hundred sixty-eight thousand, six hundred ninety-five
![Page 6: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/6.jpg)
6Source: HubSpot
Global Internet Users
![Page 7: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/7.jpg)
7
90% of HP’s customer buy based on content, not on touching the product
* Gilbane Globalization blog – Mary LaPlante, 2008
![Page 8: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/8.jpg)
8
What is quality content?
![Page 9: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/9.jpg)
9
Clear
Concise
Consistent
Current
![Page 10: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/10.jpg)
10
Clear
Understood by all, worldwide
Relevant
Informative
![Page 11: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/11.jpg)
11
Concise
Digestible
Bite-size
Avoiding channel-hoppers
![Page 12: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/12.jpg)
12
Consistent
Branded
Terminology
Written before
![Page 13: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/13.jpg)
13
Current
Searchable
Latest branding, guidelines, terminology
The right format
![Page 14: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/14.jpg)
14
What trends will affect quality?
![Page 15: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/15.jpg)
15
Social Media and User Generated Content (UGC)
![Page 17: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/17.jpg)
17
10 Billion+ Tweets Sent on Twitter Since 2006
Photo Credit: Rosaura Ochoa Source: Mashable
![Page 18: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/18.jpg)
18
2 Billion Videos Are Streamed Each Day On YouTube
Photo Credit: jonsson Source: Techcrunch
![Page 19: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/19.jpg)
19
Crowdsourcing and Community
![Page 20: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/20.jpg)
20
18% of technical communicators believe crowdsourced or community documentation will have significant impact over the next 5 years*
39% believe it will have some impact
8% believe it will have no impact
*SDL and VMware Webinar Poll, January 2010
![Page 21: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/21.jpg)
21
Volunteer translation program since the browser first launched
Versions in 75 languages (with language packs available in 25 more). Mozilla has 350M users worldwide, and 50% market share in many countries where a non-English version is used
![Page 22: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/22.jpg)
22
Machine Translation
![Page 23: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/23.jpg)
23
75% of global companies consider ‘concerns about quality’ to be the main barrier to adoption of machine translation*
*SDL machine translation survey, April 2010
![Page 24: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/24.jpg)
24
58% of global companies are more likely to adopt machine translation than 2 years ago*
*SDL machine translation survey, April 2010
![Page 25: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/25.jpg)
25
What is the impact of bad quality content?
![Page 26: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/26.jpg)
26
Customer engagement
Customer satisfaction
Customer loyalty
Compliance
![Page 27: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/27.jpg)
27
How can we control quality?
![Page 28: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/28.jpg)
28
Develop standards and guidelines
Reuse and share content
Connect content creation to translation
Track the audit trail
Manage content throughout its lifecycle
![Page 29: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/29.jpg)
Questions?
To ask a question, use the Q&A window on the right hand side of the screen
![Page 30: Quality not Quantity](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b472374a7959f16f8b464c/html5/thumbnails/30.jpg)
30
Next in the Series:
“Managing Global Content – Best Practices for Today and the Future”
Meet Sophie Hurst, Director of Product Marketing
Thursday 22nd July
14.00 UK/15:00 CET/09.00 EST